When it comes to a topic as broad as business and marketing, it’s smart to approach the topic from several perspectives in order to achieve the maximum potential for success. One set of decisions that you’ll have to make thoughtfully include the ideas of local, national, and global reach.
Because the internet, through various online means, connects the entire world, your reach is essentially unrestricted. However, that doesn’t mean that just because you can get your message everywhere, it’ll be responded to in the same way by various audiences. So, during every phase of your branding process, consider global thoughts, national techniques, and local search methods.…
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We hear story after story about organizations trying to reinvent themselves or wondering why they have lost market share or stakeholder support. Often times they are so close to the root challenge that they overlook it and try to advertise or promote their way out of slumping sales. A better approach: look deep to examine and refine your true brand essence and never loose sight of the essential emotional connection your brand must make to each guest, customer or stakeholder.
