POSTS TAGGED : brand strategy

The Value of a Brand: Real Madrid Case Study

Real Madrid Football Club is not just a football team; it is a global powerhouse in sports branding. Known for its storied history and its ability to remain at the forefront of the football world, Real Madrid’s brand extends far beyond the pitch.

Real Madrid FC logo

photo credit: Global Panorama / Flickr. CC BY-SA 2.0 DEED

This article examines why Real Madrid is so famous, its current brand value, the strategies it employs to maintain and grow its brand, and the lessons other businesses can draw from its success. The club’s influence in shaping the landscape of global sports is profound, offering insights into successful branding that can be applied across industries.…

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Why Brand Strategy is Important

The most successful companies in the world, including Google, Amazon, Ferrari, and Walmart, all have something in common. Everyone globally can recognize their brands and know what those names stand for.

Brand strategy

Branding strategy is basically a foundational pillar of businesses. Just presenting a unified brand message may increase your profits by more than 20%.

In fact, many companies spend millions each year to craft the best approach to the brand. But this is not the only reason businesses work with a brand strategy. Other reasons include the following:

1. Stay Focused and Create Clarity

It is simple to wander around from one idea to another with nothing substantial to guide you.…

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