POSTS TAGGED : brand promotion

How Small Business Owners Can Harness the Power of SEO to Grow Their Brands

It seems like everyone and their mother has climbed aboard the content marketing train, pushing out everything from blog posts to whitepapers to tutorials online. You can quite literally find an answer — or multiple answers, really — to any question that comes to mind. Although helpful in many ways, this wealth of information poses a problem: We’re drowning in the stuff, which makes it that much harder for your audience to find your content.

SEO

If you want audiences to discover your content, SEO needs to be part and parcel of your content journey. Adhering to SEO best practices ensures that any content you produce meets Google’s standards, making it easier for bots to crawl your site, index your content, and rank its relevance.…

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Three Non-Traditional Ways to Launch Your Brand

Trusted aphorism not withstanding, they will not come merely because you built it. If you are going to start a new business, you have to get the word out. You have to find a way to reach the person on the street, let them know that you have a new product or service, and give them a reason to want to try it.

A woman shouting with a megaphone, promoting her brand

Traditional methods of doing this include print advertising such as:

  • Brochures and Guides
  • Newspaper Adverts
  • Business Cards
  • Banners

That may work out just fine for you depending on your target market. If you are trying to exclusively reach the generation of people who still let their fingers do the walking through a printed phone book, the old ways may still be the best ways.…

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