Trusted aphorism not withstanding, they will not come merely because you built it. If you are going to start a new business, you have to get the word out. You have to find a way to reach the person on the street, let them know that you have a new product or service, and give them a reason to want to try it.

Traditional methods of doing this include print advertising such as:

• Brochures and Guides
• Newspaper Adverts
• Business Cards
• Banners

That may work out just fine for you depending on your target market. If you are trying to exclusively reach the generation of people who still let their fingers do the walking through a printed phone book, the old ways may still be the best ways.…