POSTS TAGGED : brand image

Beyond The Brand: How To Build An Appealing Image For Your Company

There are more businesses entering the marketplace than ever before nowadays, meaning it is more important than ever for your brand to stand out from the crowd. Building a strong company image is essential in differentiating your offerings from your competitors and making sure that your business is recognisable in today’s ever-crowded markets both online and offline.

Marketing team discussing brand building strategy

Before you start building your company image, however, first you need to put a strategy in place for your new branding. It’s important that you take some time to consider who your customer is, what your goals are and what your brand persona will be.…

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How to Refresh Your Brand Image When Feeling Outdated

Creating a brand from scratch is a lot of work. And it is also a huge responsibility – once you launch your brand, you will have to stick to the brand identity and communicate through the brand’s main virtues of what it represents and the additional values that it provides.

Kodak outdated brand

photo credit: Flickr

Also, after launching your brand and starting your own business, you will start working on brand awareness. You will be making sure people hear about your brand and learn to recognize it by multiple elements – colors, style, tone of voice, and many other factors. But with time, everything wears off, and a change is always good but not always easy to deal with.…

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Increase Brand Awareness With These 6 Ingenious Ways

Your business faces competition from other companies in the market, and it’s your duty as a smart businessman to create a different brand that stands out. The big question is how do you increase your brand awareness?

On-target brand awareness

Here are six ingenious steps you can take to improve your brand image, and once you employ them, you are sure of yielding better results.

1. Use Search Engine Optimizations

SEOs are critical in driving organic traffic, and by placing it on Search engine result pages, you can get better traffic and improve your business brand awareness. SEOs enable you to have better SERP ratings, and you can use it on social media platforms, websites, among other online platforms.…

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Why Brand Safety Must Be Addressed in Your Digital Marketing Plan

Business owners put great effort into establishing and building their brand image. From the initial decision of what to name the company to the advertising strategy, all decisions help create an image that consumers associate with a brand.

Brand image safety

“It takes 20 years to build a reputation and five minutes to ruin it. If you think about that you’ll do things differently.” – Warren Buffett

Mr. Buffett is spot on in his observation regarding how quickly hard work can be ruined. Brand safety, or lack thereof, is an ever-present risk in today’s digital marketing world. Business owners who engage in digital advertising must ensure that their team and agency, if applicable, keep brand safety top of mind throughout the campaign.…

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How to Ensure Your Shop Makes a Great First Impression

As a retailer, one of the most important things you have to do is make your customers feel welcomed.

That’s why you have all your staff in pristine matching uniforms and train them to greet every customer with a smile.

Store employee

But it’s not enough.

First impressions matter. Before your customers even enter your premises and come face-to-face with your friendly employees, they’ve already been given all the information about your business they need to know.

From the shop exterior to the window display and interior decorating style, there are plenty of little things that can instantly put them off.

To ensure that’s not the case with your business, here are a few budget-friendly styling tips and finishing touches that are guaranteed to help your shop make a great impression on every customer.…

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3 Ways to Make Your Small Business Look More Professional

As a small business, it can be difficult for you to feel like you can compete with larger, more established businesses in your same field. From the money they have to spend to the years they have on you of building their brand and reputation, it can be very discouraging when you have to go up against some of these big dogs. And if you’re not doing everything you can to look as professional as the bigger businesses, you’re not doing yourself any favors either.

Beauty shop business owner

But if you truly have something that your big name competition doesn’t, you deserve to be in the market just as much as they do.…

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Ways to Improve Your Brand Image with (Relatively) Minimal Effort

Do you really understand the power of a great brand?

  • It allows you to dominate the market
  • It increases the rate of referrals
  • It becomes a major point in the decision making process
  • It creates a strong, opinionated, passionate community
  • It keeps people coming back for more

Brand sign

With all these great benefits you would have to be mad not to pour your resources into branding.

The issue with building a strong brand isn’t about covering the fundamentals but kicking it up a notch and doing that little bit extra to help you differentiate from competitors who may have equally powerful branding in the marketplace.…

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