Brand awareness is an essential part of growing any business. From small local operations to digital brands and services, getting the word out about your brand requires planning and skill to provide maximum benefit. These five brand awareness boosts offer benefits to new businesses without requiring significant time or monetary investments.

1. Build a Web Presence

With the rise in popularity of mobile web browsing, social media and other online platforms, building a web presence for your business is a crucial part of brand awareness. The best platforms will vary depending on your industry or market.

Possible web presence options include:

• Social Media
• Brand Website
• Blogs
• Newsletters
• Video Marketing
• Forums and Discussion Groups

Each of these platforms offers distinct benefits and best practices.…