POSTS TAGGED : brand awareness

How To Increase Brand Awareness With Custom Notebooks

If you’re searching for an exciting and distinctive promotional item for your company, you’re not alone. Businesses around the world turn to promotional items (usually containing custom logos and designs) every year for their marketing needs. And it’s a big business, worth over $17 billion. So, jumping on the promotional item train makes sense.

Custom notebooks

To give it your own personal touch, why not offer notebooks and journals instead of the usual stuff (like drinkware and pens)? An inexpensive, pragmatic gift, notebooks make a superb vessel for promoting your brand.

Here’s a short guide on how to increase your brand awareness using custom notebooks today.…

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Best Twitter Practices for Building Brand Awareness

Twitter is being used by businesses to promote themselves, and it works no matter how big or small that business may be. The platform provides valuable customer insights. By looking into trending topics and conversations, businesses can easily gain knowledge of what their market wants and cares about.

Twitter branding

Chiming into conversations where they are mentioned gives their brand visibility and a human touch. With a savvy and 180-character limit in each tweet, businesses get to build a strong brand community by replying to certain posts and providing customer support.

There’s a misconception that some brands and industries won’t be able to build brand awareness and benefit from Twitter—but this couldn’t be further from the truth.…

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Increase Brand Awareness With These 6 Ingenious Ways

Your business faces competition from other companies in the market, and it’s your duty as a smart businessman to create a different brand that stands out. The big question is how do you increase your brand awareness?

On-target brand awareness

Here are six ingenious steps you can take to improve your brand image, and once you employ them, you are sure of yielding better results.

1. Use Search Engine Optimizations

SEOs are critical in driving organic traffic, and by placing it on Search engine result pages, you can get better traffic and improve your business brand awareness. SEOs enable you to have better SERP ratings, and you can use it on social media platforms, websites, among other online platforms.…

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How to Make Your Business Popular Online

When it comes to running a business successfully these days, you have to have a strong online presence. Maybe, in the past, having a great ad campaign on billboards and mailed out to customers was enough, but now, having a great website and a strong social media presence makes a huge difference.

Whether you’re a dropshipping company that’s always working with wholesalers, or an eco-friendly forward-thinking ecommerce shopping business, you need to get noticed online. And if you aren’t sure how to do this, or you want to revamp your efforts and get your business’s name on the map, you have to use the right strategies.…

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Start Your Christmas Advertising Early With A Brand Awareness Campaign

Not every business makes use of promotional products, even though it can be a vital part of their advertising operation, but those that do (and, hey, even those that don’t yet) should always think about the impact of combining holiday themes with promotional tools. It is never too early to start getting consumers ready to consider your business a prime source for what they need.

Christmas advertising

Christmas advertising: Isn’t it too early?

Many people describe how they hate hearing about Christmas shopping specials months in advance, and it’s true: preparing for the holiday season means interrupting the warm summer months with thoughts of snow, decorated trees, and short daylight hours.…

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5 Clever Ways to Build Brand Awareness with a Personalized Binder

Binders are a versatile and highly cost-effective way to raise awareness for your brand. A well-designed binder provides more information in one place than virtually any other print marketing material. Its tangibility helps clients focus and retain information. And a binder is easier to keep track of than a stack of loose papers.

Businesswoman holding personalized binder stationery

As with any marketing material, you’ll need a strategy for when and how to use your binders to maximize their effectiveness. You can build brand awareness with these 5 clever uses for your binder.

1. Engage clients’ imaginations

Binders come in a wide variety of manufacturing materials that can be customized with different stock colors, imprint methods, and coatings.…

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How to Get Influential Bloggers Blogging About Your Brand

According to a Nielson survey from just over a year ago, 83% of all online consumers polled from 60 countries say they trust recommendations from their peers over those made by brands themselves. This presents a challenge for brands who have or plan to rely mostly on costly paid advertising methods to spread the word about their brands.

Content media

This reality is doubly true for established offline brands seeking to improve their web presence. However, it’s really only a problem for those who aren’t willing to pivot and find other, more niched-down branding sources. Namely, the most influential of online peers: ie.,…

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Why User Experience is So Important in Business

Some businesses that don’t fully recognize how critical the user experience is end up facing financial difficulties early on, and can even end up folding if they don’t implement critical changes quickly. Your business can offer consumers everything that they want tangibly, but if the user experience is lacking, they just won’t feel compelled to give you their business. Your customers may not tell you to your face that their experiences with your company isn’t up to par, but they generally give enough context clues for business owners to figure it all out.

Business website users

Sometimes it’s long lines that turn customers off, and in other cases it can be as simple as a clerk that fails to meet every customer with a smile.…

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3 Ways to Easily Stay In Contact with your Customers

With so many different businesses vying for the attention of our globe of consumers, it can be hard to know what you can do as a business to ensure that you’re on the forefront of people’s minds when they are in need of the type of product or service you happen to provide. One way you can help yourself become a household name associated with your industry is to constantly be reaching out and communicating with your current and potential customers.

Direct mail for staying in contact with clients

To learn the best ways to do just that, here are three ideas for staying in contact with your customers.…

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Marketing a New Product: Strategies to Create Brand Awareness

As a new product designer or product-focused entrepreneur, the most important part of your job is, of course, coming up with a great product in the first place. But of course, this alone does not guarantee success and marketing that product should be approached with just as much thought and care as the initial design if you want it to go out into the world and take its rightful place alongside other items that are now household names.

Promoting new product

Once you’ve developed a brilliant product, you need to make the world aware of it and also make them see why they need it.…

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