How do those successful, popular bloggers do it? We broke it down for you in 5 easy steps.

1.   Building a brand – Your blog, just like any other person or company, has an image. You can both control that image and make it work in your favor, or you can let it run rampant and drag you down.

Decide what you think your blog’s brand or public image needs to be, and make sure that every post, your layout, and everything you do that pertains to your blog sticks to that brand. This is what will make your blog memorable, and this also helps you reach your target market of readers.…