Traditionally seen as a day of retail madness in the US, Black Friday has soon found it’s way to British high streets and online retailers, with mega savings available nationwide. With last year’s Black Friday and Cyber Monday weekend generating over £1.4bn in the UK online only, it’s no wonder that more and more businesses are jumping on the bandwagon and getting involved. They are right to, when you really think about the potential sales that could be generated with a simple offer or promotion.

But what is Black Friday and Cyber Monday all about? Traditionally, Black Friday falls the day after Thanksgiving in America, and is the day when thousands of US companies offer huge discounts and offers in order to encourage sales to mark the start of the Christmas shopping season.…