The beauty industry is rooted in appearances, dedicated to helping customers develop skincare rituals and stunning makeup looks, and this is what helps it to sell products. You might not buy a lipstick or eyeshadow palette if you haven’t seen what it looks like when applied, and demonstrating products in this way is most easily achieved by employing a content marketing strategy.

This generally comprises blogs, videos and social media updates, but for beauty businesses, makeup tutorials, photographs and how-to guides are all essential ways to get your brand’s benefits across.…