Conventional wisdom has long held that when it comes to making money on a product, it pays to market it to young people. In our youth-obsessed society, this shouldn’t come as a surprise.

Companies typically focus on younger demographics not only because they could become customers for life but because they tend to be more tech-savvy and more willing to try new things. As the baby boomer generation enters its golden years, however, a major shift is occurring.

Baby boomers rule!

In 2015, there were more than 75.4 million baby boomers alive in the U.S.–and they aren’t done buying things. According to the AARP, in fact, as of 2013, the U.S.…