When marketing your business to other businesses, or B2B marketing, your data can be an invaluable asset. Access to a leads database is essential for running successful cold call campaigns or using ABM display advertising to reach prospects.

In this article, we’ll discuss some helpful tips and tricks that you can use to maximize the effectiveness of your B2B database.

Get in touch with your precious customers again

If you’ve been in business for a while, you likely have a database full of customers. However, even though you have their information, they need to be actively engaged with your brand. To make the most of your B2B database, it’s essential to re-engage with your customers regularly.…