There was a time when cash was king and everyone shopped in brick and mortar stores. With the advent of technology and the Internet, that is no longer the case, and one area that illustrates this point effectively in the Asian market. Japan is home to one of the largest mature e-commerce markets in the entire world. Unbelievably, over 73 million people there shop online, with e-commerce penetration at a staggering 97 percent. That means almost everyone in Japan shops online.

In China, the story is similar, with 46 percent of the people there using the Internet, mostly to shop online.…