Standing out on Amazon is becoming increasingly difficult.

Today, there are more than 500 million products for sale on the site, which means the competition is fierce. Getting products in front of as many people as possible is crucial for sellers that want to stand the test of time.

But getting visitors to your product pages is only the first hurdle. After that, you have to convince shoppers that your product is the product for them and provide everything they need to click “add to cart”.

This means optimizing your product descriptions so that they are clear and concise, giving shoppers all the information they need, and gently nudging them to transition from browser to customer.…