The Amazon Buy Box is one of the most important factors that should be taken into account in strategizing to increase sales and boost profits on Amazon. Those who are well-versed in the Amazon marketplace always have this as a goal: to win the Amazon Buy Box.

Win the Buy Box?

Before anything else, it’s important to briefly discuss what the Buy Box is all about. Those who are new to the Buy Box will likely wonder why the phrase uses the verb “win”. It’s basically because having your products in the Buy Box is not as straightforward as some may think.…