Anyone running an online business needs to consider the benefits of selling and advertising on Amazon. In addition to being the world’s largest online retailer, Amazon has a whole ecosphere designed to keep shoppers engaged and shopping on the platform.

There are benefits to selling at Amazon compared to other platforms, but there are considerations that advertisers need to be aware of, specific laws and regulations in other countries that may be different. A quick review of those laws to be compliant and considering outsourcing specific considerations like an Amazon importer of record to protect inventory and from potential liability are necessary.…