Conceptualizing and strategizing a promotional campaign is easily the most exciting, yet nerve-wracking part of raising brand awareness. Thousands of marketing campaigns get launched all around the world every year, but only a small fraction sticks the landing in creating unforgettable ads that cement the legacy of the brands they’re promoting.

Apple iconic commercial 1984

To increase your chances of coming up with high-impact ads that would stand the test of time, we have compiled lessons from some of the most enduring and successful ad campaigns of all time.

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