Account management is another important aspect of business that can either increase or decrease sales. Account managers (AMs) are in charge of taking care of a client’s account in a company. Simply put, they are a company’s representative to clients.

Getting new customers is great, but retaining these customers afterward is very essential; visit here to learn more about this. Most companies know this and know that effective AMs are necessary to achieve customer retention. This is because AMs are the ones the clients have the most direct interaction with regarding the daily and routine tasks of their accounts.

An effective account manager needs to be able to change their service to fit the client’s peculiar situation at a particular time.…