Attracting Shoppers To Your Business This Holiday Season

attracting holiday shoppersWe are not that far away from the start of the holiday shopping season.   It’s hard to believe, but in a month or two holiday shopping will be in full swing.   With the economy in the shape it is now, most consumers will be cutting back considerably.   So, have you decided how your small business will attract those much needed customers?

John Tozzi, a writer for BusinessWeek.com, gives us some idea of how small business owners can compete with the big box retailers this holiday season.   John suggests that you focus on your loyal customers instead of targeting new ones.   Give your best customers special holiday discounts and the best customer service possible to encourage increased spending within your business.  …

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Having A Personal Emergency Plan For Your Business

emergency.jpgWe all know that when things just start to go smoothly, it usually doesn’t last very  long.   Personal emergencies with yourself or family members can pop up out of nowhere.   Given the choice, of course you have to tend to the crisis first.   But where does that leave your business?   Who will take over where you leave off?   What happens if you can’t attend to your small business for days on end?

Bonnie Price, a contributor to WomenEntrepreneur.com, suggests keeping an up to date binder with all of your small business’ critical information.   Bonnie provides a helpful list, of information your binder should contain, in  her article “Keep Your Business Humming Amid A Personal Crisis“.  …

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Build Your Brand On A Budget

So, you have a small business and you’re trying to build your brand from the ground up.   What  steps can you take to  establish your own well known brand with limited funds?   SEOBook.com has published a list of 11 ideas and resources for building your brand.  

The article mentions  reputation as  one of the ways to  strenghthen your brand.   Reputation is one of those things that can  make or break your business.   At the beginning of your journey, it  is so important to keep an untarnished reputation in order to grow your company.   It’s impossible to ask consumers to  put faith in your unfamiliar brand when you have a less than perfect  track record.…

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Smart Ways To Finance Your Small Business

When a business consultant found no angel investor interested in funding her dream venture – $30,000 to start her small practice – she came up with a brilliant idea.

She promised her first ten clients a full refund on their fee at a follow-up consultation (six months later) provided they paid her upfront for the first visit. Temporarily at least, her problem was solved and she ended up signing quite a few clients.

The thing is that if you are new in a business and without any track record, you may find it difficult raising capital from lenders or investors. The chances of getting VC funding for such a venture are as bright as getting struck by a bolt of lightening!…

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StartupNation’s 2008 Home-Based 100 Competition Is Underway

istock_000002517308xsmall1.jpgStartupNation has just announced their second annual Home-Based 100 Competition  sponsored by Microsoft Office Live Small Business.   The top 100 home-based entrepreneurs will be ranked in 10 very unique  categories.   The categories are: best financial performers, most innovative, boomers back in business, greenest, yummiest, wackiest, grungiest, recession busters, most slacker friendly, and most glamorous.   Entries will be taken until midnight Pacific time on September 30, 2008.   The top 100 winners will be announced mid-November.

If you would just like to browse thru the current nominees and place your votes, you can do so here.   There are a lot of interesting small businesses to vote for.  …

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Would Your Parent Make an Ideal Employee?

An interesting topic was brought up in a recent Business Week article, “Should You Hire Your Parents?“.   Different experiences from each side of the debate are stated in the article.    I don’t know about you, but I think hiring your parents could create tension within the family unit.  

Obviously keeping the roles defined between the parent and the  son or daughter is most important.   Daniel Negari, one of the entrepreneurs interviewed for the article, states  that he only refers to his mother at work by her name.   He never uses the term  “mom” or “mother” while in the office environment.  …

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Better Leadership Thru Communication

I haven’t had much experience with different employers or managers but I have had enough interaction to realize it is a difficult responsibility.  Every manager has their own opinions about how to interact with their employees.  Whether their actions, or lack thereof, have positive or negative effects on their employees is a matter of opinion.   Unfortunately, most leaders don’t communicate with their employees enough to know how effective their leadership skills really are.  

Without proper communication, how do you know if you are getting the best performance possible from your employees?  Do they completely understand what is expected of them?    Errors and misunderstandings are avoidable.  …

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Google Chrome Browser Coming To A Computer Near You

chromologo.jpgGoogle has announced that the launch of their new  web browser is just around the corner!   Google Chrome will be released later today in over 100 countries, according to Google’s Official Blog.   This new web browser is said to be  fast and handles today’s web applications much better.    

The Google Chrome browser will have a homepage of nine shortcut thumbnails with your most recent search history and tabs.   The tabs themselves are multi-threaded with no communication or interference from other tabs or other applications.   Each application opens in it’s own window.  

Another great feature  will be obvious when you open a new tab.  …

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Finding Small Business Success From Unusual Ideas

baggage.jpgI often come across successful small businesses and wonder how on earth they came up with their ideas.   Some of these small businesses start from the most unusual  circumstances.   Take this article,  written by Justin Petruccelli on Entrepreneur.com, for instance, “They’ve Got Baggage“.   This article is written about  Doyle Evans who  in  1970 started selling contents of unclaimed baggage in Scottsboro, Alabama.   The business quickly grew into a 40,000 square foot building which currently  attracts more than a million tourists to the small town yearly.

Is any business idea too crazy?    I think this success story reminds us that even an idea that seems unlikely, is possible.  …

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Are You Looking For Free Small Business Management Tools?

We are happy to announce the opening of our “Free Tools” section of the Small Business CEO website. Together we have gathered a group of helpful websites that offer free management tools and resources for your small business. Feel free to peruse the selection of freebies available.

There are lots of free ebooks, eguides, templates, business forms, checklists, worksheets, free pdf files, podcasts and white papers to choose from. Our goal is to provide you, our readers, with the most informative tools and resources available to assist you in being strong, effective managers and leaders.…

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