Judging by the tone of most marketing blogs, you would guess that all business was either conducted on Google or Facebook. But it’s easy to forget that many of the tried-and-true methods of the past are still just as valid today.
Take postcards for example… they’re fantastic!
You can just load up your prospect list in Excel, run the stack through your ink-jet printer, and you’re ready for the mailbox. There are no letters to fold, no envelopes to stuff, and (for large volumes) no stamps to peel.
Postcards also work great in tandem with your online efforts. If you record a different themed webinar every month, you’ll have a new reason for prospects to engage with you in each mailing. …
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