Tired Of Hearing About Facebook? The Value of a Facebook Fan May Change Your Mind

If you are a small company, chances are you have taken advantage of every free opportunity you can to market your product or service – including Facebook. Creating a Facebook page for your company is a great idea not only because it is free, but because it offers yet another medium for which customers can find your product or service.

value of a feacbook fan

Today there are approximately 750 million active Facebook users, so you likely have a large audience who feels comfortable using this platform to learn about different companies that peak their interest. Furthermore, Facebook is about the easiest way to reach out to family and friends.…

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Tips For Operating A Successful Remote Business

tips for operating a remote businessWith the advent of technology comes a convenient way of running your business. Who would have thought that social media, gadgets and various business tools can enable even the technologically-challenged entrepreneur to be connected even if they are away from the office?

Working remotely or out of the office is fast becoming more a necessity than just a mere trend as business owners try to juggle work and personal time. If you are one of those business owners who like to think outside the box and work that way, here are some tips to help you run your business even while you are away from the office.…

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Angry Customers Mean More than Just Heartburn

Your employees and perhaps even you have dealt with these individuals at one time or another – the angry customer.

In jobs that involve a lot of customer service calls, undoubtedly some of your employees have met the wrath of that man or woman who doesn’t like the service, the product they acquired, the prices charged or more.

In order to placate these individuals, you can take the beating like a man or you can write them off as a customer and never have to deal with them again.

angry customers

For those companies that choose to work with these angry customers, it can take some comforting remarks, coupons and/or discounts on future purchases and more to win them over.…

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Shrink Your Website Downtime and Get Tech Support Questions Answered Faster

website down, get tech answers fasterEvery second that your business website is down, your software isn’t working, or your hardware is offline costs you money and customers. You need to get back up and running as quickly as possible. And while a lot depends on what you need and the quality of your tech support, you can help make it all happen a little faster.

Here’s how:

Try to Recreate the Problem

If you get an error, or can’t get a feature to work, try rebooting everything and trying again. You may even want to try the same process on a different computer. If it’s a genuine problem that needs fixing, it should happen again.…

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3 Ideas For Ensuring Employee Loyalty

According to a recent MetLife study, while small businesses are quite optimistic with the general economy employee retention may be the next hurdle to overcome.   It’s not enough to make your customers happy so that they will come back to be patrons of your business. Another important factor to consider is how to retain your employees.

Think back to when you were an employee yourself. What were the factors that made you stay with a company for years? Was it really just because of the salary? Let’s face it, other businesses (other companies who want to “pirate” your star employee) can offer more competitive salaries to the best employees out there.…

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Can Outsourcing Work For Your Business?

outsourcing benefits and risks

Business owners have different reasons for outsourcing some of their business processes. In some cases, it may not even be a want but rather, a need. It’s tough to run a business where you feel the need to do everything yourself. Sometimes it is wise to delegate tasks to a maven or an assistant for you to be able to concentrate on running the actual business at hand. While there are outsourcing risks that you need to be wary of, there are benefits to it as well. As with any major decisions, you have to think twice before outsourcing any task.…

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Leadership Lessons From 3 Great Business Leaders

Being a CEO of any business is not a walk in the park. Leadership is more than just sitting behind a desk all day,  preparing action plans for employee misdemeanors and clocking out at 6. Tenured employees may know all about business operations but tenure is just one of the factors to be considered for a managerial position.

leadership lesson from 3 great leaders

While it takes time to make any one person a leader, there are some born with the qualities inherent in being an effective business leader. Aside from leadership styles, it is the leadership qualities of a CEO, a manager, a supervisor even, which sets a mediocre operation apart from a thriving, successful business.…

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Promoting Your Business Through Word of Mouth Marketing

word of mouth marketing for your small businessAn effective marketing strategy is vital for any business. When paid advertisements, billboards and brochures were all the rage back in the day, there was a mad scramble to get the best, albeit affordable, designs to get mass attention. Nowadays, social media is at the forefront of marketing that everything and anything which it encompasses seems to be a necessity for businesses to use.

The one thing that past and present marketing strategies have in common is the tools which business owners use in order to grab the attention of consumers and ensure that their brands are the first thing that comes to mind for their target market.…

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Expectations For Your Outsourcer to Reduce Your Risk

5 Expectations For Your Outsourcer

Did you sign up for outsourcing figuring you could forget about IT?

Ignore the management of IT at your own risk. One company outsourced its IT, negotiating excellent rates. Sadly, the outsourcer failed to purchase software, installing the same copy again and again. Horrendous customer service created productivity issues. The company paid a penalty to exit the contract and had to purchase the unlicensed software, taking a serious hit to profitability.

In another case, the organization picked an outsourcer based on a board member’s recommendation. Now the outsourcer is struggling with tasks many would consider standard, including simple tasks like monitoring backups.…

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Creating Happy Customers: 3 High Impact, Low-Cost Techniques That will Make ‘Em Smile

In a world where consumers have an almost unlimited number of places to shop, small businesses must work even harder to stand out from their competition. One way to differentiate your small business from other small businesses (and big brand retailers) is to humanize customer service by ensuring that your website is as customer-friendly as possible.

creating happy customers

Don’t have a lot of time or money, or you simply aren’t sure how to get started?   Here are three low-cost, high impact tips you can use to help improve your site’s customer service capabilities while generating more conversions at the same time.

Create an FAQ Page

An empowered customer is a happy customer-and nothing empowers your customers more than ensuring that they have all they need to make the smart decision to do business with your business!  …

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