Conferences can be extremely good business and hosting an attractive event with the right speakers can ensure a full house of people who are eager to part with their cash in order to hear the wisdom that is on offer.
While conferences can be a good money spinner on their own, it is important not to overlook the promotional possibilities that are on offer when you are hosting a conference, as the chance to have a room full of people who will have an interest in your products or services can be too good to turn down.
Of course, you don’t want to turn your event into one giant sales pitch, so how do you tread the line between offering delegates a fulfilling and worthwhile event and trying to promote your company?…
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