Tips to Reconvert Leads (and Why It Really Matters)

Your website is out marketing your local business 24/7, right? If it’s doing a good job, you’re getting a lot of visitors. With a good call to action, hopefully a fair majority of your visitors are taking an action on your website.

As positive as any action a visitor takes on your website is, a simple visit to your site does not make this individual a solid lead. Instead, you have the opportunity to re-convert this individual (or in other words, convert him or her). After a number of the right interactions with your site, this individual begins to develop into what could be a solid lead.…

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3 Best Practices for Managing Employee Performance

Managing Employee Performance

When your company is small, having formalized employee performance and talent management processes can seem unnecessary. But since your staff are your most strategic resource, and your only sustainable competitive advantage, it makes sense to establish some HR processes that help maximize employee performance.

Here are 3 basic employee performance management best-practices that every company should have in place, regardless of their size:

  1. Goal management
  2. Performance feedback
  3. Development planning

Goal management starts with setting organizational goals and communicating these to all staff. Then, every employee should work with their manager to establish individual goals that are pertinent to their job/role, and help the organization achieve its goals.…

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4 Reasons You Should Continue Providing Your Employees Health Insurance

providing health insurance to employeesAs some of the Obama administration’s health care reform legislation goes into effect in 2014, many businesses are left wondering what they should do about their employee’s health insurance coverage.

One major law that will be enacted in 2014 is that small businesses (under 50 people) will no longer be required to provide coverage for their employees. These employees will now have the option of buying into state-based insurance exchanges.

If your business is larger than 50 people, it’s mandatory to provide or pay a $2,000 per employee fine. Some small businesses may be tempted to drop insurance coverage and perhaps bump their employees’ salaries.…

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Crowdsourcing as a Business Solution

Crowdsourcing is a relatively new platform which can be used to accomplish a great deal of work that used to be costly and time-consuming to complete. Crowdsourcing is a fantastic business solution when it comes to problems like repetitive tasks, copywriting, editing and more.

crowdsourcing for business

Businesses everywhere can benefit from crowdsourcing many of their more menial tasks, both in time, money and the peace of mind in knowing the work has been completed.

Which companies benefit from this business solution

Any online company can farm out a great deal of their work to crowdsourced workers. These workers are independent contractors who are paid for the work they complete and not the time they spend doing it.…

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The Clean and Simple Cloud Computing Primer for Small Businesses

Nobody likes paying for things they don’t use. From finishing a restaurant meal when you’re already full, to calculating just the number of minutes you’ll need on your phone plan, we hate to hand over our money for nothing.

In a traditional office environment, business owners are forced to estimate how much server space they’ll need as they grow, investing in expensive hardware to store company data. That’s all changed in just a few years.

cloud computing for your small business

Once the sole domain of large-scale corporations, cloud computing is now infinitely accessible to even the smallest of businesses. Do you utilize web-based email services like Gmail?…

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Are You Ready to Be Your Own Boss?

behaviors that are essential to being an entrepreneur

If you have ever thought about starting your own business and being your own boss, you may want to consider if you have the personality traits and necessary skill set to become a successful entrepreneur. The following is a top-ten list of behaviors that can be essential to one seeking entrepreneurial success:

1. Seek Knowledge

Throughout life, we should never stop learning. Successful entrepreneurs will ask questions to gain understanding and then can put this into actionable plans. By asking questions, gaining knowledge and understanding, you can gain the wisdom to achieve great things.

2. Identify Opportunities

An entrepreneur must be able to identify an unmet need.…

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Tax Deductible Business Expenses That Many Small Businesses Miss

Tax Deductible Business Expenses

Far too many small businesses, particularly start-ups and sole traders, are paying tax on things they do not need to. Largely this comes from not understanding which business expenses are tax deductible. These business expenses are there for small businesses to exploit – so is there something your small business is missing?

Employee Costs

Many costs to you or your employees incurred by your business are tax deductible. Expenses include cell phone bills for business calls, union dues, relevant magazine or periodical subscriptions, staff uniforms or business attire and memberships to relevant societies amongst others. Even if you are not currently using any of these services it may be worth looking into them knowing you can use them a little bit cheaper.…

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The Benefits Of Building A Relationship With A Law Firm

Entrepreneurs and business leaders are faced with a variety of challenges on a daily basis. Some of the most difficult challenges business owners face are those that concern matters of law. Even the most experienced business leader may be at a loss when it comes to the ins and outs of legal documents, actions and proceedings.

Benefits Of Building A Relationship With A Law Firm

Instead of making risky guesses on legal matters, business leaders and entrepreneurs can place their trust in law firms. Businesses of all sizes can benefit from keeping a law firm on retainer. Having a firm on retainer essentially means that a business leader has an advocate on his or her side whenever needed.…

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Three Key Steps To Starting a Web-Based Business

keys tip to starting a web-based businessAs an online marketing specialist, I’ve seen too many online businesses go bust due to poor planning. Trust me, you don’t want to blindly dive into the world of online business.

If you don’t know what you’re doing from the get-go, it doesn’t take long to lose your investments. These three steps will help you on your way.

1. Research your market carefully.

Whether you plan to sell a product or service, you must be sure there’s opportunity to turn a profit in your specific online market. For example, my boss initially wanted to start an insurance brokerage “” until he realized that thousands of individual insurance companies were already vying for the same customers online.…

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5 Ways To Use Google+ For Business

5 Ways To Use Google+ For Business

Google Plus is not only for social communication but has proven to be an effective tool for business. Whether it is used in cost reduction efforts or to save time, Google Plus has numerous features designed to improve business productivity and efficiency. Businesses should try Google Plus to determine how the tool can facilitate business growth.

1. Google Plus Hangouts for Video Conferencing

Google Plus Hangouts allows users to collaborate and meet with remote clients and employees. A face-to-face meeting is often more personal than just the phone. Google Plus Hangouts will facilitate videoconferencing when business people cannot reach a central location for a meeting due to budget constraints, schedules or flight delays.…

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