15 Twitter Tools Your Business Should be Using

Twitter has become an increasingly powerful device for small businesses, allowing them to engage with clients, reach a wider audience and spread brand awareness. Although Twitter is useful on its own, there are a number of tools available to help small businesses get the most from the social networking site. These tools range from those allowing you to schedule and track tweets, analyse competitor profiles, increase your followers and manage several accounts.

Twitter tools for business

Here we look at 15 of the best Twitter tools your business should be using:

  1. Hootsuite: Ideal for those using multiple Twitter accounts, it allows you to manage a number of accounts, schedule tweets and track brand mentions.
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Grow Your Business by Sticking to Your Guns

Every small business owner wants to make money. In fact, revenue is the very definition of being in business. But is there such a thing as an overreliance on revenue to drive your business?

Definitely – and it could be damaging your company.

Focus on profits

Successful entrepreneurs need a deeper meaning attached to the growth of their business. Are you trying to save the world? Are you trying to provide the best service or product in your industry? If you’ve already found this deeper mission, then you can afford to focus on revenue. But if your goal is simply to make as much money as possible, you may be out of business sooner than you think.…

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These 5 Amazing Tips Will Kill the Boredom of Running a Business

Starting a business is exciting! The thought of establishing new systems, achieving your short term goals, and seeing the baby steps that your business is taking towards growth is such a priceless experience!

But what happens when your business is all set-up? What happens when your business is already established to the point where you’re starting to feel that there’s not much left for you to do?

That’s right. You get BORED!

Bored business owner

The thing is, getting bored (although it’s normal) isn’t something that you should allow to happen. The moment you get bored, you lose the enthusiasm and the urge to improve.…

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6 Ways to Build Your Company’s Online Credibility

Businesses are paying more attention to their social media presence. According to Fast Company, 93 percent of marketers say they’re using social media as part of an overall marketing strategy. Good relationships on social media take an almost geological timeframe to develop, but when things go wrong online, the message spreads like wildfire.

Business credibility

Enrolling in a graduate program that teaches strategic communications from a modern perspective can help you survive and thrive on social networks; click here to review some FAQs and learn how good schools equip tomorrow’s PR professionals. Social media success is about more than putting the right content on the right channels.…

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Everything You Need to Know About Business Partnerships (Especially With a Friend or Relative)

As if entrepreneurship wasn’t scary enough, we have this incomparably unknown and yet timeless institution of corporate America, from the smallest endeavor of the lemonade stand to a superior launch of a law firm — the business partnership. Of course, one would think that such a thing would be a lot easier to deal with than simply being a sole proprietorship as many entrepreneurs are. That’s not the case.

business partnership

You’re cooperating with another human being, basically. It’s a type of unincorporated business, subject to everything like taxes, certain regulations and even government inspections depending on the industry you’re in. There will always be conflicts of interest, disagreements and legal repercussions.…

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How to Build a Business That Can Flourish Without You

“We don’t need you anymore.”

These five words can be a stinging rebuke if they come from a loved one, but if they come from those in the business you’ve founded, they can be golden!

Whether to spend time on other endeavors, for an exit strategy, or simply to maximize growth, building a company that can flourish without you is a fundamental business practice.

You have to delegate some authority!

Creating ‘walk away’ wealth

Creating real “walk away” wealth is a prime reason to build a business that can thrive without you. It also prevents succession problems.

Many successful family businesses go bankrupt as soon as they are passed from one generation to the next or internecine strife tears the family apart when it’s time to make difficult succession decisions.…

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Everything You Need to Know About Choosing The Right Business Structure

If only it were so cut and dry when starting a business, we wouldn’t have all these headaches with paperwork, legal stuff and guidelines to deal with. However, the way business works would be a disaster if we didn’t have these specific legal structures to choose from, namely….

  • Sole Proprietorship
  • Partnership
  • (C) Corporation
  • (S) Corporation
  • LLC (Limited Liability Company)

business structure

That’s a lot to take in, especially if you may not know how they’re all different. Each one has specific advantages depending on the needs of the business. Each one also has certain aspects you must take into account, or else you’re losing money on account of your negligence.…

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7 Employees You Should Fire Now

The key to your growth and success as a corporation has one engraving on it. No, it’s not sales. It’s not marketing and advertising. It’s not even information technology, although that maintains efficiency on a high level. It’s this: workforce.

Your employees matter the most. Consequently, the right employees matter even more, if that is possible. I’d wager to say that in the corporate world, the right employees are first and foremost the highest priority! Sadly, though, it seems that entrepreneurs, budding CEOs and managers out there have a problem, in that they have a hard time spotting the right ones, only going for the wrong ones.…

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Human Rights Over 50 Years

Whether political talking point or respected institution, human rights are certainly one of the most talked about topics today. That they were developed more than 50 years ago and remain an important aspect of life shows just how important – or to some, how controversial – human rights really are.

A Mail Online article with the title “Human Rights and an Affront to Justice” demonstrates the debate regarding human rights in our country. Institutions like the European Court of Human Rights are both praised and pilloried by a range of political and social commentators.

Equal human rights

Take an international focus on human rights, however, and there’s little in the way of criticism.…

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5 Types of Effective Marketing Swag for Your Etsy Brand

You love to craft, and you’ve been told time and again people would pay money to buy what you can produce. You’ve decided to try to earn some extra income – perhaps even grow your passion into a viable career someday – by opening an Etsy store.

Etsy sewing shop

In order to effectively get the word out about your store, you should start a marketing campaign to grow awareness about your store. Pass out and mail swag personalized with your Etsy shop’s information. Give these items as a bonus with an order, mail them to influential reviewers and bloggers, and pass them out at crafting fairs.…

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