Today, Your Email is an Engagement Tool – PointDrive Makes Sure it Stays that Way

Gary Vaynerchuk repeatedly says that marketers need to do their thing in the year we live in. In other words, we need to focus on strategies that work today, not those that worked 10 years ago – or even just 2 years ago. It sounds like obvious advice, doesn’t it? Well, not quite.

Engaging email marketing

The funny thing is, so many of us are still doing what worked 10 years ago: buying lists, cold calling, sending spammy sales emails. These strategies are not nearly as effective as they once were.

You see, 10 years ago, your simple text-only e-mail newsletter would deliver stellar open rates.…

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3 Useful Tools for Delivering Highly Quality Online Training

So, you are most probably a teacher or a trainer if you are reading this and you may want to know how to provide quality training to your students. You will have most likely exhausted Google search options by now and have, fortunately for you, landed here.

Online training

We all know how hard it can be to get students understand something over the web, not to mention, when you are trying to explain a complex calculus function and your video keeps stopping or your software keeps giving you that annoying upgrade to premium pop-up. Your sessions become a disappointment quickly, especially in a well-developed class environment.…

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Cash is Not King: Why POS Systems Dominate Asian Retail Markets

There was a time when cash was king and everyone shopped in brick and mortar stores. With the advent of technology and the Internet, that is no longer the case, and one area that illustrates this point effectively in the Asian market. Japan is home to one of the largest mature e-commerce markets in the entire world. Unbelievably, over 73 million people there shop online, with e-commerce penetration at a staggering 97 percent. That means almost everyone in Japan shops online.

mobile pos software

In China, the story is similar, with 46 percent of the people there using the Internet, mostly to shop online.…

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Safety First: Ensuring Your Employees are First Aid Trained

Having at least one employee that has relevant first aid training is mandatory in many places, but highly recommended in all. Even in seemingly the safest work environments, there’s always the chance that someone will need medical assistance. If you’re running your own business and have employees, then it’s high time that you did the right thing and got them trained up in first aid.

First aid training

Why first aid training is important

Potential hazards are everywhere; if you work with machinery then you’ll be well aware of them, but you might never have considered the knives in the office kitchen, or the plug sockets under the desk.…

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Today’s Direct Selling: Referral Marketing and What It Can Do for Your Business

Even if you’ve never heard of referral marketing, chances are you’ve experienced it.

Maybe your mom held Tupperware parties when you were a kid or your friend is a Mary Kay consultant. While these are examples of direct selling, they’re also good examples of referral marketing – where passionate customers make extra money by selling products to friends.

Tupperware classic ad

But Tupperware parties are just the beginning of referral marketing’s possibilities – especially as fewer and fewer Millennials are willing to open their doors for the hassle of a party. It’s not that they don’t like the products; they’d simply prefer to share them on social media rather than invite friends over to look at them.…

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How to Mitigate Unpredictable DDoS Attacks and Protect Your Digital Business Assets

Over the last year, distributed denial-of-service DDoS attacks have gotten stronger and evolved in strategy and tactics as cyber-criminals get smarter. With increased reports of “smoke screening”, where attackers use DDoS attacks to distract IT staff while inserting malware to breach confidential data such as bank account credentials and client data. Over 50% of attacked companies reported theft of funds, data or intellectual property. These types of attacks are more powerful but short-lived and more precise than prolonged strikes whose goal is extended downtime.

Protecting your digital assets from DDoS attacks

DDoS attacks vary in both sophistication and intensity. Attackers typically make fake requests that look like random garbage on the network, or more troublesome; make the attack traffic look exactly like real web traffic.…

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Innovative Marketing Strategies for Small Businesses

The world of business is cut throat and ultra-competitive. It’s an arena where only the strongest ideas and the hardest working people can really succeed. To get by in this often harsh and unrelenting climate, you have to think differently and work creatively. This is particularly true when it comes to marketing, as the way you choose to advertise your business to a target audience can have a massive effect on your success as a company.

LinkedIn local event participation

Coming up with fresh new creative strategies can become a headache, so here are some examples of marketing strategies which operate outside of the box and have been shown to drive results.…

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How Customer Feedback Can Help Your Business

Customer feedback can be a great tool for the improvement of your business. Here is how to optimise the way you use your customer feedback.

Customer feedback

Get as Much as Possible

Before customer feedback can work for you, you need enough of it. This means increasing the amount of feedback you get from current and past customers. The easiest way to do this is to make it as easy as possible for customers to give feedback.

If customers ever interact with you online, give them the option of supplying feedback with a few simple clicks; politely invite them to share their views in phone calls, or after business has been done; put feedback slips into deliveries.…

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Employee Appreciation: A Cornerstone of All Successful Businesses

In many ways, employees are your most valuable asset as a business owner. They are the fabric that makes up your company and has so much of an influence over its relative success or failure. Find a good team of people, treat them right, and your business will flourish. But neglect them, and you can kiss goodbye to both profits and loyalty. Here’s why employee appreciation is so vital.

Employee appreciation

Productivity

It’s common sense that if people feel undervalued within a job, they are far less likely to put in the extra hours on your behalf. Why would they, if they aren’t getting the necessary emotional or financial return for their efforts?…

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How to Implement Successful and Compliant HR Procedures

Human resources (or HR as it is commonly referred to) are a key component of contemporary business modelling. It essentially refers to the management of the people who work for a particular company, and it is required to make provisions for their remuneration, professional well-being and safety within the workplace. While its purpose may be broadly understood, however, implementing a successful and compliant HR strategy requires a great deal of time, effort, and significant financial investment.

HR procedures

3 Tips for Implementing a Successful and Compliant HR Strategy

With this in mind, what practical steps can you take to implement a viable HR strategy that serves your employees while also remaining compliant with UK law?…

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