Disruptive Marketing Trends Every CEO and CMO Should Follow

Running your own small business is no easy task. Not only do you need to know how a business works, but how to market and brand your business successfully. Computers were first intended for business use mainly to store data, and other information processing needs. This marked the start of the digital age. With the growing number of people using personal computers, business realized that there is a new emerging market.

Social media apps

After two decades since then it has become a must for every business to expand their marketing efforts online. In fact some business solely relies on online market. Many big companies would make major investments on online marketing campaigns to launch a product and promote their brand.…

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Tips for Selling Retail Items Online

The world of retail is so different from what is used to be. Today, many shoppers are online – if you don’t tap into the online market, you could be missing out on a huge number of customers.

online shopping

If you are in the middle of a search for tips for selling online, here are four of many that will help you in getting started:

1. If you are selling handmade items, consider setting up an Etsy shop, even if you also have your own website

When you’re first starting out, sales are hard to come by. Buyers tend to trust Etsy sellers more than brands they randomly come across online.…

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Celebrating the 44th Anniversary of Email

This year, email celebrates its 44th anniversary. Since its creation in 1971, email has gone from being a niche method of communication to something that most Americans use on a daily basis. In honor of email’s 44th year, let’s look back at what the first 44 years have included.

Email history

Email made its official debut in 1971, when computer engineer Ray Tomlinson sent the first electronic mail message, and it was first used by a head of state in 1976 when Queen Elizabeth II sent her first electronic mail message. Two years later, the first electronically delivered advertisement was sent, over a network of government and university computers.…

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Commercial Finance Brokers: Understanding Risk Management

Trade finance brokers are laden with a huge amount of responsibility when it comes to choosing the correct avenue of financing for their customers. Every morsel of advice given to customers could either lead to a road of success or come back to bite you. So the importance of risk management is pretty substantial in any case.

Risk management tips

If you are the CEO of a commercial finance company, not only does the ability to identify risks help you protect your customer’s assets, but it will also protect your business from ugly legal upshots. Trade finance risk management is all about covering your team, as well as giving your customer the best possible chance to survive or grow within their industry / market.…

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Tips for Hiring Freelancers for your Small Business

Freelancers are a growing and essential part of the American workforce, with 53 million independent professionals currently living in the United States, up from 10.3 million a decade ago. By 2020, forecasters predict there’ll be more freelancers in the United States than full-time employees. More employers like you will add freelancers to their payrolls as these numbers grow. Consider these tips when you’re inviting freelancers to join your firm.

Don’t Try to Micromanage Them

Freelancer

The autonomy freelancers enjoy is also one of the biggest advantages of hiring them. Freelancers love setting their own hours and working in their own surroundings.…

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How can Dark Fibre Solutions Benefit your Business?

Demand for internet and related telecommunications services has grown significantly in the last few years. This has compelled businesses to explore access technologies that promote their information technology (IT) investments.

Dark fibre

Dark fibre solutions offer a cost-effective way for businesses to control their bandwidth requirements and fool-proof their operations. They offer dedicated fibre networks for organisations. This means that you will have a private network that only you can access.

Each fibre will only handle your traffic and this gives you a lot of flexibility. These solutions can provide a variety of benefits for your business including:

Unlimited Bandwidth at Reasonable Costs

This is one of the main reasons why businesses need to take advantage of these solutions.…

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Modern Printer Innovations: Refillable Cartridges and Other Ink Inspirations

It is quite a startling fact to discover that UK households work their way through some 50 million inkjet cartridges every year.

Color ink for refillable cartridges

It is therefore no surprise that many consumers are looking for ways to reduce their printing costs by taking advantage of some modern printer innovations such as refillable cartridges and other ideas that offer a cost-saving and environmentally-option by allowing you to print with greater efficiency and economy.

Here is a look at some the technology now available and how it could save you money and print more efficiently and resourcefully.

Refillable tanks

Epson have recently introduced a new breed of printers that would appear to be offering an end to our reliance on ink cartridges.…

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Why Should a CEO Care About Employer Brand?

CEOs have many things to occupy their attention. There’s share price, growth, profit levels, competitors and new product development. Why should they add Employer Brand to their list? Isn’t it just another fad? Perhaps they remember the noise around CSR a few years ago that has now become a faint whisper? Will the same happen to the term Employer Brand?

Employer branding

To decide its value, it might be useful to explore the impact of being seen as a great employer with a strong Employer Brand.

Recruitment

The economy seems to be improving almost daily. After the last few recessionary years, it may be tempting for a company to think that it can recruit great people instantly.…

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Choosing the Best Website Hosting for a Personal or Community site

Ever noticed how most of the advice you receive online about choosing a web hosting plan focuses on business customers? There’s no end to the number of articles or blogs out there giving us tips on how to pick hosting that helps us to make money and serve our customers.

Web hosting

But what if we don’t have customers? What if we’re not in the business of making money at all, but instead want to launch a new website dedicated to something we’re passionate about, like a hobby or special area of knowledge? What if the only goal for our website is to keep members of our community, local sports team or church group informed about what’s going on?…

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On-Trend Buildings from Shipping Containers

One of the most ideal locations in the United States for purchasing shipping containers is in the Pacific Northwest, which is known for being the setting for the popular “Twilight” movies and books. Fans of the series, based on the novels of author Stephanie Meyers, may remember the opening scene in the third film of the “Twilight: Eclipse,” in which errant Forks, WA student Riley Biers (Xavier Samuel), haplessly exits a bar, only to be taunted, by a (literal) pushy supernatural force, who edges him onto a rainy, dark, wooden pier. Situated on that and many other docks are cargo ships that transport many of the shipping containers for sale.…

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