How Big Data is Helping Small Companies

The potential of solutions associated with gathering, deploying and analysing data on a large scale is steadily becoming clear to more and more companies across a broad range of industry sectors and right around the world. But while the use of big data is particularly big news for large companies, there are also lots of useful ways in which it can be deployed by smaller scale operators as well. Here’s a look at just a few.

Big data analysis

Support for strategic decision-making

Having good judgement of where market opportunities are or where they might emerge has always been a key asset for small business leaders and the companies they run.…

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The Most Popular Forex Trading Strategies That Work

Forex trading needs your ability to speculate the movement of the currency prices in the correct manner as much as possible. Everyone has his own preference in how to go about the way to trade the Forex market.

Mobile forex trading

There are many Forex trading strategies and different traders take different approaches in FX trading. The motive of everyone is to earn continuous profits in the field and get the maximum returns from the money they invest.

Though there are many methods of investing in Forex here are some of the most important ones.

4 Effective Forex Trading Strategies

Scalping

This is one of those Forex trading strategies that involves quick opening and liquidations of the trading positions by a Forex trader.…

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The Introduction to A/B testing

How can we know that our website is easy to use? Is it convenient enough for visitors? What attracts them more?

There is a good tool which helps to find out the answer to these questions and you probably know it. Yes, I’m talking about A/B testing.

A-B testing

So, what is A/B testing?

A/B Testing (also known as Split Testing) is a website optimization technique that involves sending half your users to one version of a page, and the other half to another version, and watching the web analytics to see which one is more effective in getting them to do what you want them to do (for example, sign up for a user account)

Simply put, it’s just a way to figure out how you can get your website visitors to click that shiny red button instead of yesterday’s green one.…

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How Damp Meters And Moisture Meter Can Save You And Your Property Thousands

As anyone that has ever suffered from damp in their own property, or maybe a property they own, knows that if you do not catch the damp and sort the issue before it becomes a major problem, the end result can be a very costly repair effort, taking much time and money to truly fix and prevent the damp from occurring again.

Damp meter

Many people believe that damp and moisture is only ever found in older homes, but this could not be further from the truth, because water will always find a way to get into your property if it can, whether you own a 4 bedroom new build in the city or a 100 year old cottage in the country.…

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Deciding on Bankruptcy the Right Way

No one even wants to utter the words “bankruptcy” let alone visit your local bankruptcy attorney to start the proceedings. But there are times when making the decision to go through a bankruptcy can be actually smarter than trying to struggle through your current financial trouble. While we may read about famous people who struggle with a bankruptcy because it means they have to give up a famous bauble or let go of their pet tigers, for most of us the end result is relief.

Bankruptcy

So when does it make the most sense? Here are a few pointers that might tell you if you should be looking at it in your current situation.…

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Keeping Your Business Safe on Social Media

As popular as it is today, social media is a requirement for any serious business. As a perfect avenue for cheap advertising, proper social media campaigns can reach thousands, if not millions of potentially untapped customers. Unfortunately, it can also backfire in the worst of ways.

Social media security woes

While there’s plenty to get right, there’s just as much your company can get wrong when addressing the world from an unprotected soap box. Poorly thought out comments can be misconstrued to ruin your company’s image, at least temporarily. Worse, totally disengaging from these platforms can make your business seem out of touch.

Proper knowledge of how to navigate social media safely and effectively is necessary for any modern business.…

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3 Ways to Easily Stay In Contact with your Customers

With so many different businesses vying for the attention of our globe of consumers, it can be hard to know what you can do as a business to ensure that you’re on the forefront of people’s minds when they are in need of the type of product or service you happen to provide. One way you can help yourself become a household name associated with your industry is to constantly be reaching out and communicating with your current and potential customers.

Direct mail for staying in contact with clients

To learn the best ways to do just that, here are three ideas for staying in contact with your customers.…

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3 Ways Technology Can Improve your Online Customer Service

Customer service plays a huge role in the satisfaction and return of your customers. However, many online companies have forgotten that having good customer service for an online business is just as important as for a brick and mortar business—maybe even more so. And because many other companies understand this, there are a plenty of different technologies available to help you improve your customer services as well as your overall relationship with your customers or clients.

Caring customer service

To show you how, here are three types of technologies you can use to improve your customer service with online visitors.

Finding Weaknesses with Analytics

Before you can know how to improve, you first need to know where you should be improving.…

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3 Benefits the Most Talented Employees Look For in an Employer

For many small business owners, there’s a difficult balance to strike between being fiscally responsible and giving employees incentive to stay with your company. While some business owners feel that taking a very minimalistic approach will give them the most financial reward, this point of view may prove to be very short-sighted. If you have grand ideas for your small business and plan to expand in the future, you’re going to want to acquire the talent to get you there—and that talent typically won’t work for nothing.

Employer and her employees

Hard working, valuable employees understand their worth to a company and want to be compensated accordingly.…

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5 IT Solutions for Common Small Business Issues

It used to be that small and large businesses were separated by a lot more than just size, but technology has leveled the playing field. As small businesses seek to increase their tech budgets, they’ll find several innovative solutions to some common business problems.

Business people using IT solutions

1. Problem: Secure Storage

Small businesses are at higher risk for security issues than many believe. A majority of small businesses operate under the assumption that they’re not at risk because of their size. However, small businesses are at greater risk for storage breaches than they realize, and it’s essential that they become informed.

Solution: Adopt Cloud Storage Solutions

Cloud storage is a great, affordable option for small businesses.…

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