Social Media Tactics for Pop-up Promotions

Pop-up promotions have become an increasingly popular marketing tool for small businesses and start-ups, some people even claim that they are better at launching and growing a new business than social media.

But when it comes to the competition between social marketing and the real-world, face to face kind there doesn’t have to be a loser. Pop-up promotions and social media can be used together, and if it’s done well the whole can be significantly bigger than the sum of its parts. Which is why pop-up space provider Promotional Space put together a simple infographic to show you how to incorporate your social media marketing with pop-ups and your pop-up marketing with social media.…

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5 Ways to Show Your Employees that Your Small Business Cares

As a small business, you know it’s very important that you do what you can to keep your employees happy. After all, turnover costs your company money, and in a small business, money may not be something you have much of. As an employee of a small business, it’s very important to know that your employer cares about you. If an employer shows you that you’re appreciated, it encourages you to stay there for a long period of time.

It’s known in the business world that employees need to feel appreciated. As a small business, you need to find creative and useful ways to do this in order to keep your employees happy.…

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The Link Between Branding and Social Media

We’ve talked before about the use of promotional products in your branding efforts. Today we’re going to explore ways to improve your social media presence to better reflect your brand and engage your audience. Why? Because in 2016, if your company or idea isn’t represented on social media, you will have a much harder time finding success.

This isn’t just a tagline or one of those “buzz phrases.” It is the truth. According to Adweek.com, almost 30% of the time a person spends online is spent on social media sites. The average adult has 5.5 accounts across social media and is active on 2-3 of them.…

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Stop Profit Shrinkage: Small and Sneaky Ways Your Business is Losing Big Money

There are more ways to lose money in business than to make money. In fact, if you’ve been in business for any length of time, you know this adage can ring very true. Here are a few mistakes that have killed even successful businesses.

Frustrated businessman making business mistakes

Too Many Meetings

The 1980s called — they want their meetings back. If you spend more time in meetings than you do making sales, then your business is in trouble. Having too many meetings is the hallmark of a company that can’t find itself, doesn’t know how to turn a profit, and spends way too much time trying to compensate for poor marketing.…

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How to Select the Correct Commercial Law Firm for your Business

Hiring the correct commercial firm to take care of your legal interests is crucial to any successful business. There are a variety of commercial lawyers in your region, each offering different sizes, specialities and experience. This guide will help you choose the best commercial law firm for your business interests and needs.

Commercial law firm lawyer and her client

1. Look for firms with experience within your commercial sector

The right commercial law firm will have significant experience working with businesses in your commercial sector and have a firm understanding of the nature of your business. A firm with other clients in your industry is beneficial as they will have an understanding of the industry and relevant legal requirements that exist within it.…

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3 Easy Ways to Improve Your Content Marketing Results

It’s common for clients and in-house content marketers to shift their focus and retool their strategy after the initial launch. Managing SEO, inbound links, and social traffic is a learning experience, and many realize that their goals have changed.

Unfortunately, changing your plans can get expensive when it’s not done right. Here are a few ways to improve your content marketing to meet your goals, without driving your budget into the ground.

Evaluate Your Goals and Target KPIs

While all businesses care about the bottom line, it’s a common mistake to expect your content to immediately tie back to sales. Instead of community building, many companies focus on immediate ROI and leads generated per post.…

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Why You Can’t Afford to Make the Wrong Hire

Hiring the wrong person for the job is a costly mistake in more ways than one. According to a study conducted by the recruiting industry, the true cost of onboarding an employee at the middle management level is $240,000. That is when everything goes well and the new hire is a good fit for the job. When he or she has the external qualifications but fails to be a good fit, that cost increases to $840,000.

Hiring top employees

The author of the report arrived at this figure by estimating the salary, benefits, and onboarding costs of a manager who stayed with the company for two and a half-years and was then fired or left voluntarily.…

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The Role Public Liability Plays in Protecting Your Business

From a business perspective, most business owners and company heads are familiar with professional insurance for their contracting or professional work, otherwise known as errors and omissions coverage. However, the risk of public liability is also present for the average company, and can bankrupt a good business with one or two bad lawsuits.

Caution wet floor sign

Public liability: What you need to know

A business or individual contracting himself as a professional business is responsible for all of its actions and production, even for those effects that result in personal injuries or loss. For products, most people are familiar with product liability, but a business can also be responsible for any injury its activities or services cause as well.…

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Your Own Construction Company is Possible through Franchising

If you’ve ever caught yourself admiring some type of construction work–whether it be vinyl siding, paint, carpet, whatever – and curious about preconstruction meaning, as well as the intricacies of a construction project’s process–you may also find yourself thinking of doing that type of work as a career, especially if your current employment is stagnant, unfulfilling, or insecure.

Construction business owner

The fact that you are inspired by the work of others shows that you have a heart for the trade. Once you’ve got that, you’ll be willing to do what it takes to succeed–learning the skills, doing the legwork, and making a quality product.…

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Understanding the World of Business: How to Comply with Business Law

Owning and running an SME is not an endeavour for the faint of heart. Grit, determination, hard work, and endless toil are required to make a success of your venture, and challenge after challenge must be met head on.

Business law compliance

Business law is just one of the obstacles that you must overcome, and abiding by its numerous, intricate rules and regulations can seem daunting – but it shouldn’t. Made to benefit all parties, including entrepreneurs, it has been specifically designed to help you. Indeed, any propositions found to disproportionately disadvantage small businesses are inapplicable to them, so compliance is eminently possible.

However, doing so requires a degree of understanding that many lack at the outset.…

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