How To Use Technology When Marketing Your Business

Using technology when marketing your business offers huge benefits. It’s easy to stick within your comfort zone, but learning new ways to use technology in marketing your business will definitely prove to be beneficial. Follow these tips when using technology in marketing your business.

Using social media for marketing campaigns

Start using social media

Not only are the different social media platforms extremely popular in today’s culture, but they’re also free and offer a ton of great tools to help you connect with your customers. Use different platforms such as Facebook, Twitter, Instagram, and Pinterest to reach your customers as well as learn more about them.

Research all the ways to utilize each social media platform, such as Twitter chats and Google Hangouts that you can join to conversate about your business, customers, and feedback.…

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3 Tips for Marketing to Parents of Young Children

There’s a lot of money to be made in industries that gear their products or services toward young children and families. However, just because the main person using your products or services would be the child, your actual marketing is going to have to be focused on both parents and children if you want to find commercial success.

Woman and son at a supermarket eating fruits

Because this can be a challenge for companies and brands new to the industry, here are three tips that will help you better market to parents of young children.

Play Up Being Environmentally Aware

Modern parents are very concerned with not only how a product will work for their child, but also how using the product will affect the environment.…

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6 Ways Small Businesses can Reach More Customers

After a few years of doing business you are definitely looking to grow and take your business to the next level. Here are 6 real life examples of strategies used by small businesses to drive growth:

Open a New Branch

Shake Shack founder Danny Meyer waited for nearly five years before opening the second location. He waited till the business acquired a faithful following and was known for products that people loved. From the first Shake Shack in Madison Square Park, the business has now expanded to more than 100 locations worldwide.

“We’re big believers in not overpromising and under delivering.…

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Helping Your 3D Printing Business Succeed: 4 Tips

Building any kind of startup can be challenging, and starting your own 3D printing business isn’t any less so. But knowing what challenges to anticipate, having a roadmap of common pitfalls, and notes on proven strategies, can all help steer you through that crucial first year.

The recipe for success will be different for every entrepreneur, but with luck, these proven tips and tricks can help your business succeed, whether you’re focusing on PCB design and manufacturing or fabricating jewelry and home decor.

Embrace Innovation

One of the beautiful elements of the 3D printing industry is its ability to be flexible and embrace new ideas.…

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4 Easy Ways to Make your Business More Eco-Friendly

Small business owners and managers face an internal struggle between prioritising profits and reshaping the model of their business so that it is eco-friendly. Many of these decision-makers have good intentions to protect the environment, but in business the need to make profits comes first and for the small business manager, this is often a fine line that flirts between survival and going into administration.

Eco-friendly business practices

The challenge is that businesses need to think long-term. The short-term financial profit will erode the long-term profits that go beyond income and will impact the quality of life of our ecosystem and environment in the future.…

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4 Effective Ways to Prepare for your Next Exhibition

Planning for an exhibition takes a lot of time and effort, but the pay out after the event can be huge. In fact exhibitions have the highest return on investment compared to other marketing methods.

Exhibition

Here are four effective things you need to know about to help you prepare for your next exhibition:

1. Check your displays

As soon as you’ve booked your stand space, start to think about what sort of displays you’ll need. If you’ve never exhibited before then you’ll need everything! If you already have some displays lying around, then you need to think about whether they are still usable, whether the information is still up to date and whether they are still relevant.…

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How to do Black Friday Shopping in a Right Way this Year

Are you planning to shop electronics, smartphone and other items on Black Friday 2016 for your business – and yourself? Want to save more? If yes, then it is time to know how you can do this. Here are four simple steps you need to follow.

Black Friday sales 2016

Step No.1 Know what you need

It is important to make a list of items, which you require. As you are going to save money due to discounted deals of Black Friday then add all those items, which you require in upcoming year.

A smartphone, tablet, kitchen machines and tools, etc seem like the best items which you can add in your list.…

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4 Ways a Marketing Database Guarantees a Steady Stream of Revenue

Want a business that stands the test of time? If so, you need to maintain a marketing database.Without it, your business simply isn’t going anywhere – period!

Marketing database helps you to know your customer better

If you don’t have a clue what customers are buying, when they’re buying it, or how much each customer’s ultimately worth to your business; you’re missing a huge part of the marketing pie.

What a Marketing Database does for Your Company

1. CLTV

Calculating each Customer’s Lifetime Value to your company. You can’t price products and services to maximize profits and reduce costs without this information.

2. RFM

Understanding each customer’s Recency and Frequency, and overall Monetary value to the company.…

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Post-Brexit, is English Still The Language of The Global Business World?

There are a staggering 1.6 billion people who speak English as a second language. China for example, now has around 10 million fluent English speakers.

English as business language

It’s an official language of NATO, the UN and, for the time being at least, the EU. English, French and German are the three dominant languages of the EU, however once the UK leave, the only EU States where English is still considered a first language will be Ireland and Malta who collectively account for less than 1% of the EU’s population.

There are calls from across the channel to do away with English in the EU.…

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Restructuring Your Business Marketing After an Initial Failure

It’s tough to get a small business up and running. In fact, a majority of small businesses fail. But that doesn’t mean that all hope is gone for you, even after you’ve run into your first failure. In fact, most of the most successful businesses out there aren’t their owner’s first foray into the business world. They could be several down the pipeline from that initial attempt.

Rebuilding and restructuring business

But, you may have to do some fairly radical restructuring with your marketing specifically, if that’s part of what caused the initial issue. And topics to consider when doing that will include dealing with foreclosure and credit repair, resetting social media and branding, still maintaining transparency, writing blog posts about earlier experiences, and making sure you don’t repeat the same mistakes again.…

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