DDoS Damage: Why Ecommerce Sites Are So Vulnerable, And What Can Be Done

When it comes to the bad things in life there are degrees of awfulness. For instance, falling down a flight of stairs is bad. Falling down a flight of stairs in front of an important potential business partner who does not seem interested in signing on the dotted line just because someone is pitifully holding an ice pack to his or her face is worse. Life is fascinating like that.

DDoS attacks

With DDoS attacks, there are a number of factors that contribute to an attack’s awfulness – size, duration, attack type – but one of the big ones actually has little to do with the attack itself and everything to do with the target.…

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How to Increase Engagement on Your Business Blog to Epic Levels

You spend a lot of time writing your business blog to attract new visitors every day – I know I do. There’s nothing sadder than realizing that no one is spending more than a few seconds on that page you spent so much writing and perfecting. If your content is not engaging enough, you’re doomed to failure.

Business blogging

People will often need nothing more than a glancing look to decide whether your business blog is worth their time, regardless of whether the things you wrote in it are actually interesting or not. Nobody is going to dive deeper unless you provide them with some compelling reason to do so.…

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How to Ensure Your Shop Makes a Great First Impression

As a retailer, one of the most important things you have to do is make your customers feel welcomed.

That’s why you have all your staff in pristine matching uniforms and train them to greet every customer with a smile.

Store employee

But it’s not enough.

First impressions matter. Before your customers even enter your premises and come face-to-face with your friendly employees, they’ve already been given all the information about your business they need to know.

From the shop exterior to the window display and interior decorating style, there are plenty of little things that can instantly put them off.

To ensure that’s not the case with your business, here are a few budget-friendly styling tips and finishing touches that are guaranteed to help your shop make a great impression on every customer.…

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How to Get an Instant Loan of up to £2,000 for Your Business

Getting a loan nowadays has become a common practice because of all the expenses one needs to cover in a single income. Especially in the UK, it is inevitable to apply for a loan whether you have a good credit rating or a not-so-perfect score.

Instant loan

These loans are required for debt consolidation, to pay for a new car, college fees, emergency and unforeseen hospital bills, business expenses or capital, and so on. But at times getting a loan becomes difficult because banks typically look at your credit score and if it is less than perfect, they usually decline your application.

The same goes for credit unions and other organisations out there because they need some guarantee that you would be able to repay the loan amount without defaulting.…

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Tips For Boosting Employee Morale

Being a business owner comes with many responsibilities, which is far too many to mention them all. Keeping all your employees motivated will be an ongoing task that will require the assistance of your entire team of supervisors. If your workers are not motivated, they will not be as productive as they could be, if it were the other way around.

Motivated employees

Every worker has a mind of his or her own, so you will need to start by making sure everyone is one the same page. Below, you will discover several tips for boosting employee morale.

Giving Them Reason To Believe

When you first hire the employees to staff your business, you will need to make them aware of the fact that they are going to be involved in something bigger than themselves.…

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Why Millennials Need to Think About Buying Gold

If you are a millennial, you are probably still trying to launch a career, secure a job position, and perhaps make enough money to get married and settle down. Things like gold are probably the farthest from your mind, unless you are an investor or a trust fund owner. If you are, or ever have, thought about buying gold, then great. That means you are on your way to securing your future finances. If you have not, then you really should think about buying gold, along with saving and investing, to be better off financially in the coming decades.

Gold bar

Read below to find out why, as a millennial, you should consider buying gold.…

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How To Discover Real ROI Using Workplace Analytics

Return on investment is at the forefront of every business leader’s mind when it comes to marketing initiatives and customer experience. Why? Because these things are important to attracting and retaining customers and increasing their business’s bottom line.

Real ROI

But while spending ample time in these areas is both necessary and important, external metrics aren’t all you should be worried about. If you want real and continued business success, you have to also focus on measuring internal operations.

Your business is nothing without your employees. So whether you’re considering getting new technology, renovating your current office space or building a new building to bring on 20 new hires, the only way to maximize your ROI with these types of internal decisions is to find a system that gives you the right data to make better-informed decisions about staffing, your workspace and technology and equipment costs and get employee input.…

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Writer’s Guide to Establishing Trust on SMB Service Pages

Small service-based businesses must have service pages that not only promote their services but are also optimized for local keywords. If you want to come up for local keywords, it’s important to write service pages that convert and will continue to be evergreen.

Content writer

A few methods, and there are a lot, to increase your conversion rates while also properly optimizing your page for local keywords are:

1. Establish Trust With the Reader

Honesty and ethics mean a lot to consumers. Clients need to trust your business, and this is apparent in the Edelman Trust Barometer report from 2016. But how do you gain trust with a reader and potential customer?…

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The Importance of Persistence in Business

The phrase ‘when the going gets tough, the tough get going’ is particularly appropriate in the business world. Persistence, and the willingness to overcome a wide range of obstacles, usually determines the fate of a company. Below are some of the main reasons why persistence is the most important characteristic every business professional should have.

Persistence business owner

Your Business is More Likely to Succeed

Many companies fail because the owners and the main decision makers in these organizations give up too easily and they are not willing to go the extra mile to make their business a success. However, the business leaders who face their fears and the obstacles that are in their way head-on, are the people who eventually establish and grow the most profitable, effective businesses.…

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5 Ways Every SMB Could Use Digital Marketing to Increase Profits

If someone offered you a machine that could give you one hundred new leads every week would you be interested? Forget a Ferrari, that machine would be your dream come true.

Digital marketing

The machine is called Digital Marketing. It does require some input in the form of your time and effort, but most of that can be delegated to an employee once you have systems set up. You can even build an agency once you know them.

Overview – What is Digital Marketing

Tired of the wooly definitions you find on most marketing sites? Neil Patel takes a different approach – He defines digital marketing as:

Digital marketing is any form of marketing products or services that involves electronic devices.…

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