5 Ways to Automate Your Business Marketing

You probably already about the oncoming robot revolution. Within a few decades, the global economy could be transformed by a swathe of new robots that take away millions of jobs and infuse the world with unimaginable efficiency.

Marketing automation

What you don’t know about this robot revolution is that in a subtle way robots are already here and they’re changing business right now. The most obvious use of automation and artificial intelligence is in business marketing. If you’ve ever read about online marketing or watched SEO: The Movie, you already know that this is a numbers game where efficiency and consistency are highly valued.…

Continue reading →

4 Ways to Create a Paperless Workplace

There has been a steep fall in paper consumption in the workplace over the past decade. The average office worker in the United Kingdom consumes around 45 pieces of paper per day. This is five pieces lower per worker per day compared to what it was in 2008. In absolute terms though, the drop in overall consumption is still a blip in the radar and we have a long way to go when it comes to creating a paperless workplace.

Digital signature

One reason why businesses consume paper in such large quantities is because legal documents continue to be handled and shared physically.…

Continue reading →

Accidents When Traveling on Business: Protection Basics

You’re traveling for business, your eyes veer from the road for just a moment, and all of a sudden “bam.” You’ve crashed into the vehicle ahead of you, and your vehicle is damaged. The person driving the other vehicle may also be injured.

Car accident

A million questions are running through your mind:

  • Will your business’s insurance cover the damage?
  • Will your insurance cover the damages?

The first and most important thing a person can do is call the police to have a sworn statement made, so the insurance company has a detailed statement of the events leading to the accident. If possible, you should also take photos of the accident scene as well as the damage your vehicle sustained.…

Continue reading →

Improve Your Life as a CEO With These Tools

CEO

You made it to the top! You’re CEO, king of the castle and master of your domain. Somehow, this means even more work. Improve your life as a CEO with the tools below to stay organized and successful.

RescueTime

RescueTime screenshot

As CEO, your time is valuable, and you need to be careful how you spend it. You don’t have the luxury of wasting time on inconsequential tasks, and if you find yourself at the end of the day wondering where all your time went, RescueTime is the solution to your problems.

RescueTime is an application you install on your Windows or Mac desktop, and it monitors everything you do on your computer.…

Continue reading →

Hiring a VA-certified Veterans Disability Attorney

You need to hire a qualified veterans disability lawyer if you want a discharge upgrade or to appeal for denial of compensation. If you choose to apply for veterans disability through Veterans Affair department, the process could take a very long time to complete, which can be frustrating. However, hiring an attorney to guide you through this maze can save you a lot of stress and trouble.

Veterans disability lawyer

Although a lawyer cannot expedite the VA claim process, having him/her by your side could increase the benefits to which you are entitled. You need the representation of a lawyer because with the assistance of one, you can navigate the complex laws and regulations, which are often difficult to comprehend and change quickly.…

Continue reading →

Summer is Prime Time to Make a Splash with Marketing

All signs point to it.

Within the last few weeks, you may have uncovered your grill for the first time in eight or nine months and fired up some New York strips. A little corn on the cob, freshly-sliced watermelon and homemade cherry cobbler rounded out your family’s all-American picnic.

Summer marketing

School’s out, so your house is bustling with kids (your own, plus their friends). They’re eager to spend the next few months riding bikes around the neighborhood and chasing lightening bugs in the backyard at night. Day after day, they’ve begged and pleaded to head to the pool – after all, it’s hot outside.…

Continue reading →

Media Auditing – can your small business benefit from it?

Media generally takes up most of the marketing budget for a company, as they pay to have their adverts on the TV, radio, internet ads, as well as sponsored posts on social media. In some cases, this is one of the biggest spending areas a company will make. Apple, for example, increased its ad spend by a massive 50 per cent in 2015, to a record breaking $1.8 billion.

A media audit allows companies to check the adverts and media they’ve paid for have appeared in the right places, at a competitive price. For example, it’s not worth having an advert for dentures play in the middle of a children’s TV programme, regardless of how cheap the airtime is.…

Continue reading →

Why a Sole Proprietorship May Be Best for You

Today, LLCs (limited liability companies) seem to be the favored form of business organization and they do offer a lot of advantages. But for many small startup businesses there is a lot to be said for having no business organization at all, which is referred to as a sole proprietorship.

Sole proprietorship

First what is a sole proprietorship? Basically, it means that there is no legal distinction between you and your business. The income that the business earns is part of your personal income. A sole proprietorship would not have a separate balance sheet since it is not a legal entity: the sole proprietorship does not have assets or debts.…

Continue reading →

The Top 3 Mistakes to Avoid When Establishing Your Business’ Online Presence

Having a strong online presence is good for business. Over 70% of today’s customers search for the information they need online, including information about products, services, and brands. In the previous article, we talked about some of the reasons why your business absolutely needs a strong and positive online presence.

Establishing online presence

The next step to take is actually establishing your online presence. There are plenty of strategies to incorporate and ways to do it, but in this article we are going to focus more on the top three mistakes you need to avoid when trying to establish your online presence.

Not Having a Target Audience

Internet marketing is rather different to conventional advertising.…

Continue reading →

5 Tips to Reduce Your Costs on Web Development

Guess what is the first concern a client has when it comes to a new web development project? Right, cost.

To get good quality services for a low price is not that easy, basically, you receive what you paid for. However, some extra costs can be reduced, if companies strive to invest smartly into their web projects.

Web development

Read these 5 tips and discover how to optimize your web development process and benefit from lower cost.

1. Make up a brief

What is brief? In terms of web development process, it’s a short summary of an overall project management plan. Make everything as clear as possible before you start any development – gather the requirements and write them down.…

Continue reading →