Target The Competition With Better Sales Leads: Here are 4 Must-Dos

When you’re a small or medium-sized business, the competition can seem daunting. They have millions to spend on advertising campaigns and massive sales teams that can reach out to generate more B2B sales leads than you could possibly imagine.

Small business wins sales leads

Don’t be cowed by big business – as an SMB, you may have advantages you haven’t thought of that can help you beat the big companies to the punch, or win over their existing clients. Their clients could be a prime target for your lead campaigns if you develop an effective strategy for winning them over.

Below are the core concepts your lead generation campaign must include to win over new customers.…

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SMB CEOs: You Need More Than Just Health Insurance

There’s been a lot of talk about health insurance in America lately. Is the Affordable Care Act (aka Obamacare) staying? Is it going? If it goes, what, if anything, will replace it, and when will those changes kick in? Will Congress ever make up its mind?

Health insurance for CEO

Plenty of people are worried about the state of their healthcare lately, and for good reason. It can be hard to think about other things when the state of health insurance seems so tenuous, but taking care of yourself doesn’t begin and end with health insurance. You need other types of insurance as well: dental insurance for yourself, and life insurance for you and your family’s peace of mind.…

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How to Evaluate New Business Opportunities With SEO

Shopify recently launched ‘Exchange’, a marketplace that allows owners of eCommerce businesses to buy and sell their stores. One of the key components of buying a business is evaluating if the opportunity exists to turn it around so that you could recover your investment and make a profit on your purchase. Perhaps you already own a string of businesses in the industry that the seller is operating in – this gives you the leverage to make use of your existing customer base to drive traffic and revenue.

Opportunity evaluation

In a majority of the other cases though, the true business opportunity lies with identifying ineffective marketing strategies deployed by the former owner that you could fix to trigger growth.…

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6 Simple Ways to Boost Employee Morale

Happy employees create a more productive, positive work environment. When morale is low, workers have little reason to give their best performance.

Happy employees

Whether your company is going through a rough time or you just want to forge a better work environment, these six simple things can help boost employee morale and productivity.

1. Make an Effort to Appreciate Employees

Appreciate your employees, and they will be more inclined to stick around. Recognize birthdays, and send gifts for important life events, like weddings and births.

When employees feel cared for and appreciated, they will give more to your cause.

Remember, your employees are the lifeline of your business.…

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Aspiring Entrepreneurs Can Now Get Additional Startup Funds Through Government Grants Offered

One of the major problems upcoming entrepreneurs face is a shortage of funds to effectively chase their dreams.

Fortunately, the problem of lack of financing that most upcoming businesses face has been minimised thanks to government’s new found willingness to help start-ups by providing financial assistance through grants.

Government grant funding

But first, what is a government grant?

You can think of a grant as money awarded by the government to finance your business. But unlike other financing options, you don’t have to pay back the sum received as a grant. The fact that the sum received via a government grant is something that you don’t need to pay back makes it a very tempting offer.…

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Ximble Review: Fast and Simple Employee Scheduling Software

Managing your employee schedule is one of the important tasks that you may need to handle. It involves a lot of responsibilities to handle. Rescheduling, vacations, and assignments are some of the major tasks you need to take care of. Almost all organizations invest a lot in these operations.

How about a software that can make these tasks simpler and faster?

Ximble screenshot

Ximble Employee Scheduling Software is one of the able software tools that are capable of doing it.

Ximble – An Overview

As you have understood it already, Ximble is an Employee Scheduling App that can be used for employee scheduling and time tracking.…

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What Linux Malware Attacks Mean for SMBs

Recently, hackers attempted to steal data from a North American casino by hacking a fish tank connected to the internet. Once this device was compromised by the hackers, they were able to get onto the network of the casino and find other vulnerabilities.

Linux malware attacks

Not so funny after all

Now stories like this may sound like a joke, but they should worry the leaders of small–medium businesses. The operating system controlling this fish tank is likely to be the same software that controls the TVs, printers and even kettles that they have connected to the internet, or will want to – or have to even – connect in the future.…

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3 of the Best Email Marketing Platforms for Maximizing Your Email Strategy

In a recent survey, 73% of marketers said the return on investment (ROI) from email marketing was excellent to good. This ranks it at the top of the ROI charts, ahead of SEO, which is why the average organization is investing 15% of their marketing budget on email.

Email marketing platform

Are you one of the marketers who’s heavily investing in email marketing this year?

Then it’s highly likely you’re looking at some automation software that’ll help you convert those all-important leads into sales.

But with so many email marketing platforms available, how do you choose the right one for your business?…

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Ammar Jali, Pittsburgh Entrepreneur, Explains Your Climb to Success Starts with Your Passion

Everyone dreams of something big in his life. If you talk to a child, they often envision themselves with what they would like to be when they grow up. Whether it be a fireman, a doctor, or a policeman, these are all reflections of our earnest endeavors to be part of something greater in life and contribute to everyone’s happiness and contentment including our own. Although sometimes, life leads us to a road we do not see ourselves trekking. This is what Ammar Jali’s road to success manifest.

The early days

Ammar started his employment as a driver for food chain Domino’s Pizza while studying in New York Institute of Technology.…

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Superhero Workforce: Which Superhero are You at Your Company? (Infographic)

We all have those days at work where we wish things could run a bit more smoothly to avoid problems with productivity and efficiency. Oh, how much easier life would be if we were superheroes! Unfortunately, we aren’t blessed with powers, but we can rely on the latest tech to keep our working lives as efficient as possible.

Captain America

Warehouse management specialists PeopleVox have constructed an infographic to help us explore the idea of a superhero workforce. Is your job role mentioned? How much easier would life be if we had our very own Hulk instead of using a forklift?!

So, which superheroes are ideal for your company?…

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