Your Ecommerce Store HQ: Your Home, Rented Space or Virtual Office?

There are plenty of advantages and disadvantages to running your ecommerce business from home, but an argument can definitely be made for having a separate business address to display on your websites.

Home office space

A proper business address legitimizes your online operations, while comfortably insulating your personal life and family from the business itself. Not to mention, you don’t want angry customers showing up at your house when the postman drops and destroys the bright blue widgets they ordered from you!

A virtual office also offers benefits that both working from home or renting a full-time brick-and-mortar office do not. While the final choice will definitely come down to your own preferences, and the type of online store you run, you’ll find the advantages offered by each down below to help decide which option is right for you and your business.…

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How an Effective Uniform can Benefit Your Business

Perhaps you’re an established business who is thinking about implementing a uniform policy, or you’re a new business still deciding whether a uniform will be best for you when you start taking on staff.

Nurse

Whatever your situation is, there are many business uniform suppliers available, such as Simon Jersey, that you can browse first to get information and make a decision. This blog looks to give you some information on the benefits of an effective uniform on your business.

Utmost professionalism

A standard uniform for staff can look great. It can help reinforce a sense of pride and professionalism in your business from staff.…

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How Companies Can Make Life Easier for Maintenance Employees (and the Company)

Until just a few years ago, large companies looking to improve workflow, cut costs, and streamline processes had to achieve this through months of complex evaluations and costly custom made software. Maintenance processes often topped the list for this sort of organization, as maintenance is a notoriously costly but necessary part of so many businesses, small and large.

Today, it may still seem costly to reorganize and improve maintenance processes, but failing to jump on this bandwagon now could and probably will end up costing businesses even more.

Going Mobile

For existing businesses, especially those in manufacturing or with large or multiple facilities to look after, moving into this new tech age might seem like a nightmare.…

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CEOs: Here’s How to Run Your Business Virtually

The stigma behind running a business entirely in a virtual environment has now mostly disappeared, with so many large tech startups over the last ten years showing just how easily it can be done. Running a virtual business is certainly different from a brick-and-mortar model. However, with all the resources now available, anyone can do it.

CEO running her business virtually

Running a virtual business can offer significant benefits over a traditional offline setup:

  • Freedom: No worries about having to stay in the same place for too long. A virtual business can offer you the freedom to work from anywhere at anytime.
  • Minimal investment: No offices to rent or furniture to buy (when going the virtual office route.)
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Building The Essentials: 5 Tips for a Successful Business Website

Beginners beware! Building a website is much easier than it seems. Once you nail down the basic elements which make up a successful, working site, you will have no problem building from there.

Business website

Your website is a digital store location for your organization, and it should reflect the same brand-centered themes as you would use for a brick and mortar address. It must be built to inform and project and urgency to take action.

Get started now with a few helpful tips towards building a functional and successful business website.

Spread your content wide

The internet is an endless pool of content.…

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Big-Business Growth Strategies Small Business Can Use

Every business needs change and growth in order to remain relevant in the market. It is therefore important to pursue growth for your business and see it become a big business. Changing times and seasons affecting the market conditions would require managing your business in ways that can make it grow significantly.

Growing your business

Here are great ways of turning your small business into a smart business. Try them today and see your business grow into heights you had never imagined before.

1. Market Segmentation

This strategy involves choosing a sub-set of the whole marketplace that to focus your sales efforts on.…

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7 Personality Traits of Highly Successful Business Owners

Once upon a time, books like How to Win Friends and Influence People and The Seven Habits of Highly Effective People were supposed to have been the final words on the subtle art of leadership.

But today, in an era of disruption, Zuckerberg-style power plays, and glass-ceiling-smashing, the inadequacy of a one-size fits all approach to leadership has been clearly demonstrated. Highly effective people, it turns out, have all sorts of habits.

Business co-owners

Is there still some value in trying to draw out the traits common to good leaders? Some people certainly think so. James R Bailey, a professor at George Washington University’s School of Business, proposed in the Harvard Business Review that one recipe for “vital” leadership consists of providing both direction and force.…

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Are You Still Using These 5 Obsolete SEO Techniques?

These are the things that typically happen to anything that gets old: they either grow or diminish in value. They either get preserved and perfected, or get stashed and forgotten.

Obsolete SEO techniques

SEO techniques are no exception. Most businesses aim to establish an online presence, and they know how valuable SEO is in attaining their goals. Still, tricks that help websites rise in popularity, and tools that make blogging easy, tend to change over time. Some SEO moves that may have been good when you were starting your blog or website may have already lost their edge as time passed.

That’s one reason why, on my blog at KevinOcasio.com…

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Three Comprehensive Tools Across Three Categories For Entrepreneurs

The famous philosopher Thomas Carlyle once said, “Man is a tool-using animal. Without tools he is nothing; with tools he is all.” In today’s modern, connected world, tools are more than just inanimate objects we build with, but those we use digitally to improve businesses and connect people around the world.

Busy entrepreneur

As entrepreneurs, tools are vital to long-term success. With the right instruments, you can take your business further, get things done quicker, and save money on costly resources. The following tools across three categories — search engine optimization, customer service, and content marketing — help your business do just that.…

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Building a Company LinkedIn Page? Follow These 8 Best Practices

Does your company have its own LinkedIn page?

It should. Trusting individual employees to act as faithful ambassadors for your company isn’t a winning strategy — though there are certainly ways to incentivize this behavior, as we’ll see in a moment.

LinkedIn business profile building

Noted business coach Steve Phillip lays out six convincing benefits of company LinkedIn pages on, what else, his LinkedIn channel:

  • LinkedIn company pages show off your entire company, not just its employees (rockstars or no)
  • They compel connected employees to act as brand representatives
  • They generate valuable data about customer and prospect engagement
  • They alert you when your company is mentioned by other LinkedIn users, including those you don’t follow
  • They highlight your company’s differentiators and value-adds

They don’t do all this on their own, though.…

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