3 Fatal Conference Booth Mistakes that Small Business Owners Make – and How to Avoid Them

There are plenty of good reasons why small business owners should consider presenting at — rather than just attending — conferences. For one, it’s an opportunity to showcase their products and services to a high volume of prospective customers and to attract interest from potential suppliers, vendors, influencers, and other strategic partners.

Tradeshow booth at a tech event

However, some small business owners fail to achieve significant — or in some cases any — return on investment from their conference-booth spend. And while each story has its unique variables and nuances, typically it’s the unfortunate result of making one, some, or all of the following fatal mistakes:

1.

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Why The Construction Industry Needs Superior Suppliers

Multiple sectors of the Canadian construction industry are seeing incredible growth in a difficult economy — the estimated statistics are positive, the number of job openings is rising, and the list of future projects is getting longer. This means that the construction industry has to be prepared for the increasing demands, especially when it comes to their chemical supplies.

Construction business

The growing construction industry in Canada

Construction is a powerful industry that manages to stay steady and even grow when other industries are going through economic troubles. According to data from the National Research Council of Canada, the Canadian construction industry employs over one million people—considering how the country’s entire population is estimated to be over thirty-six million people, this is an impressive percentage.…

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Get The Most Value for Each Dollar You Spend: Here’s How (Infographic)

Think of the ways you spend your money! Be specific, be controlled and affording luxurious things will no longer be a dream. The infographic drawn by Oliver’s Travels gives us a clear comparison between what we buy and what we could buy for a certain amount of money.

Piggy bank

What if you were told that instead of spending money on 12 nights out in NYC, you can book a 5-Day tour to visit Canada and view the Northern Lights? What if you do not spend $906 on Christmas this year and instead rent out a villa in the Caribbean! The infographic has an advice for Formula 1 fans too.…

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Beyond Office Hours: How a Virtual Receptionist can Help You Win More Business

A receptionist is essential to any growing business. The more time you and your front line staff spend talking on the phone when you could be working for your clients, the less money you’re making at the end of every month. This is a big problem considering there are only so many hours in the day to get everything done, and still ensure 100% customer satisfaction.

Calling customer service beyond office hour

A virtual receptionist adds a level of flexibility to your customer service plan, enabling you to take only the most important calls, and even allowing you to keep your phone lines open for calls long after the business closes for the day.…

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3 Tips for Allowing Employees to Use The Company Car

Depending on the type of business you’re running, you may be considering allowing your employees to either use their own personal vehicles for company activities and then reimbursing them or buying a car for the company that employees can use.

Driving company car

Whichever way you decide to go, it’s important that you plan appropriately and set up the right system so everything runs smoothly, both for your company and for your employees. To help with this, here are three tips for allowing employees to use the company car.

Pick The Right Vehicle

Just like with all other decisions about your company, the type of car you choose to associate with your business can have a big impact on your brand or reputation.…

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How To Dig Yourself Out Of A Bad Financial Situation

Have you recently found your company in a bad situation financially? The good news is that you’re not the only one. The bad news is that you need to fix the situation as quickly as possible before it ruins your company’s credit and reputation. Thankfully, there are plenty of things that you can do to right the ship.

Get out of bad financial situation

Within this guide, you will discover ways to correct your company’s business finances and get out of debt.

Cut Expenses Immediately

If you’ve gotten your company into a bad situation, you need to take action immediately. It is absolutely pertinent to balance out your expenses and your revenue.…

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Investors – Acquire Real Estates Through Auctions. Here’s How.

Investment can be done with any worldly thing. But it should provide you an assurance of positive growth with respect to the asset value. If you are an investor, you get a variety of options to make decent investments. There are segments like real estate, stocks, gold, industries etc.

Real estate auction

The real estate industry is a booming industry where people buy and sell the property to increase their assets and earn profits. You can either purchase these properties from the direct owners or indulge in auctions. Auctions allow you to bid for the property and make your purchase easily.

Let’s talk about real estate auctions

There are various rules you have to follow while attending an Auction.…

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Why CTAs are the Most Important Thing on Your Website

When building a website, businesses are typically focused on design and ease of use. While these are both very important aspects, they pale in comparison to the importance of calls to action, or CTAs.

If you don’t have at least once CTA on each page of your website, you’re missing out on sales.

Call to action (CTA)

CTAs Boost Conversions and Tell Visitors What to Do Next

Calls to action help boost conversions by telling visitors what to do next. It doesn’t matter how professional your website looks or how easy it is to navigate, visitors will never take the next step if they don’t know how.…

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Freelancing Millennials: VAs are Your Besties

With the “gig” economy well underway, it’s a given that freelancing and other forms of entrepreneurship are the future of employment everywhere. Never has it been so obvious than now that the traditional J.O.B. is about to die a quick death over the coming next few decades. As machines take over most labor and many desk-based jobs, all of us mortal humans need to find ways to provide value to the marketplace and make money all on our lonesome.

Freelancing millennial in a cafe

Though current numbers are hard to find, this study from four years ago showed close to 40% of America’s workforce was freelancers at the time.…

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3 Effective SEO Strategies for Professional Industries

Professional industries have to approach search engine optimization differently than other businesses. Creative industries and ecommerce businesses have the benefit of versatile freedom when it comes to marketing their products and services, while professional industries are expected to stay within the lines of, well, professionalism.

SEO for professional industries

Of course, the basics of SEO are the same regardless of your industry. However, the marketing that accompanies those SEO strategies varies. Whether you’re a lawyer, cosmetic surgeon, or management consultant, you’re tasked with finding the best ways make your business searchable and generate revenue. Here are three effective SEO strategies for professional industries like your:

Create Linkable Content

Inbound traffic is powerful in the world of search engine optimization.…

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