Small Business Websites Need Testimonials, But How Do They Get Them?

Function and usability are key when creating a small business website. It’s easy for a website to become cluttered and nearly impossible to navigate. Websites have elements that they need to succeed.

But which elements does every small business website need?

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Testimonials and reviews are just the start, but they can do wonders to help conversion rates and trust.

Testimonials and Reviews

Small businesses don’t have the same brand identity and trust as a multinational business. Nike, for example, is known for their high-quality shoes. The shoe company has one of the world’s most recognizable logos.

But small businesses don’t have this same luck.…

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Trying to Keep Your Delivery Vehicles Safe? Check Out These Essential Maintenance Tips

The damage caused by car crashes cost American businesses nearly $230 billion a year.

Keeping the delivery vehicles you have safe is something you need to view as a priority. Neglecting to provide these vehicles with the care they need can lead to accidents occurring. For years, The Clark Law Office has handled car accident claims that are caused by fleet maintenance issues.

Delivery vehicle safety

Rather than waiting until a lawsuit is filed against your company to change your fleet management policies, you need to take a good hard look at them now. Here are some of the things you need to consider when attempting to keep your delivery vehicles safe.…

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Understand How Customers and Other Businesses Research Goods

Businesses and individuals alike often research the goods and services they are interested in before they make a purchase. It is important that, as a business, you understand the ways in which buyers perform this research and why. That way, you can make better choices for your marketing and your website, ensuring that you get the right information in front of customers where they are searching.

Customer researching products

The Internet has changed the way people research, as it has done for just about everything else. Here are a few things you need to know about how customers and other businesses research goods:

Getting Company Information

Company information isn’t as readily available as it used to be.…

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3 Points to Consider When Moving Office

Moving to a bigger office is excellent news—it’s a sure sign that your business has grown, and is projected to continue growing. But moving office also brings about its own issues, and can be a cause of stress for many business owners.

Luckily, there are a few things to think about which can make the move much easier for you. Here, we’ll go over three of the biggest points to consider before the move.

Moving office

Upgrade your office equipment and furniture

When moving to a new office, you’re presented with the option of either moving your existing furniture and equipment in, or buying new.…

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Creating Local Landing Pages That Actually Convert

Local landing pages often lack substance. Small business owners that are accustomed to doing everything themselves take on the task of web designer and content creator too often. The trend of small business owners doing everything, from marketing to sales and making service calls is common.

Local landing page design for better conversion

But when a landing page doesn’t convert properly, this leads to lost sales – not acceptable for a growing business.

Local searches lead to 18% of consumers making purchases compared to just 7% for non-local searches. So, how do you optimize your page to convert local searches?

Cover the Basics First

The basics matter a lot, and this means doing a few different things:

  • Optimizing pages based on visitor data
  • Focusing on page loading speed
  • Add in meta data

Landing pages must be optimized for mobile.…

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Participating in a Trade Exhibition Overseas? You Need a Local Exhibition Stand Supplier

Are you planning to participate in a trade exhibition soon? There are actually a thousand reasons why you should seek the services of exhibition stand suppliers. Here are some tips for you.

Exhibition stand attendees

For you to come up with the most effective marketing strategies, you need to rely on a number of resource, both in and outside the organization. When your company wants to introduce new products or venture into new markets, you need to consult a number of field experts to give you the best advice on how to go about your ideas. This is no different when it comes to organizing for trade show exhibitions.…

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5 Actionable Techniques to Improve your Outcomes with Content Marketing

Content marketing has captured a lot of attention these days. It has become one of the most notable digital marketing strategies used nowadays and for good reason.

Content marketing techniques

There are different forms of content that can be published and it costs only a fraction of other marketing methods. In addition, the conversion rates that marketers see through content marketing are six times higher than that of traditional marketing. Therefore, using content marketing has become crucial nowadays. However, the benefits can only be reaped if it is used in the right way. The content you create should be interesting and engaging to give you the results you want.…

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5 Things to Check to Avoid a Reprint

When you work in a printing company as long as I have, you start to see patterns develop. I have seen the same mistakes occur ad nauseam, and I have seen my fair share of reprints.

I am here to tell you that most printing mistakes can be easily avoided.

Don’t make the fundamental mistakes detailed below, and save yourself from the wasted time, money, and endless headaches caused by reprints.

1. Use the Correct Color Mode

In the printing process four ink colors are mixed; cyan, magenta, yellow, and black; to create your desired colors. Therefore it is crucial that your artwork is set to CMYK color mode when you submit your artwork to your print vendor.…

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3 Tips for Keeping Your Business Open During Construction

For many businesses, it feels like the stars have to align just perfectly in order for you to feel like your business is running successfully and that things are going well. And while this can happen occasionally, more often than not, all things related to your business likely won’t swing your way. Especially when there’s construction surrounding your business, whether it be through renovations of your own or road construction being done around you, it can seem like your business can’t possibly stay afloat.

Retail space construction

Luckily, there are a few things you can do to help your business to keep functioning through all the mess.…

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It’s Time to Take Cybersecurity Personally

Small and medium-sized businesses (SMBs) routinely delegate cybersecurity efforts to an information technology department or outside specialists. Given an SMB’s typically limited resources, method is understandable.

Cybersecurity education

However, the scope of cybersecurity threats and hacker sophistication have increased over the past several years. And that increase is forcing the evolution of an SMB’s cybersecurity function. In other words, cybersecurity isn’t just an IT issue. It’s a matter that the entire business and all its employees should address.

Cybersecurity as a Business Issue

Believe it or not, cybersecurity is a holistic issue for SMBs. To prove this, all you need to do is look at how your business is managed:

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