Protecting Your Business’ Intellectual Property Around The World

Imagine setting up your business abroad, only to find six months later that somebody else is selling your product and you’re powerless to prevent it. Without protecting your intellectual property (IP) when trading overseas, a scenario like this could become a reality.

Preventing others from being able to copy and sell your inventions, product designs and ideas, or use your trademark is fundamental to the success of your business. If somebody else sells your ideas as their own, this can take away your market share, jeopardising your chances of growing in a new market, and damaging your reputation as a thought leader in the industry.…

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Dealing with Workplace Negativity: 6 Tips

In your office environment, what are the attitudes and behaviours of the people you manage? Does employee morale seem to be high or low? Do your employees seem happy, connected and passionate when they show up to work? These are questions to ask yourself, as an employer, when conducting health checks on your workplaces culture.

Unengaged employees cause workplace negativity

How to Spot Workplace Negativity

Take a moment to do a quick assessment of your business. Do you find that you are often:

  • Handling employee complaints and spending time resolving conflicts;
  • Overhearing disrespect between employees or towards customers;
  • Noticing less-than-professional behaviours from your employees; or
  • Sensing that employee interest is declining?
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Building a Business Blog That Works for You

Creating a well-written business blog is one of the most inexpensive ways to promote and market your business establishment. A blog with great content can be a strong driving force behind a boosted web traffic on your business website.

Business blogging

Too often, small business owners remain in the dark when it comes to the power of a blog. Don’t sell your creation short, and boost your business website with a creative blog design. Here are a few helpful tips towards building a business blog that works for you.

Work SEO into your blog content

Search engine optimization will push your content to the top of the SERPs (Search Engine Results Pages) when you incorporate the key concepts.…

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Diversifying Your Assets with Real Estate

Diversifying your assets is very important in this day and age. With a diverse portfolio, one can ensure that their investments are not one-dimensional. This gives you some financial security since if one area of your investment fails it is not the end of the world, and your other investments can keep your financial situation afloat.

Real estate investing

One of the best ways to diversify your assets is to get into the real estate market. Getting into the real estate market may be tricky at first, and you will need to learn many new things about the market, but in the end it will be worth it.…

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Why Your business Should Really Consider Operating Internationally

You have worked tremendously hard to start-up your business and elevate it to a level where you have built up a loyal consumer base as well as gained enough capital to make your next substantial investment. Before you distribute this capital on operations domestically, consider your current position. Can you gain more consumers? Are there more competitors than ever before? Are your products and services consistently selling well? Are your business costs going to be sustainable enough for the near future?

International business team meeting

If the answers are unfavourable to more than three of these questions, then you should really consider expanding to an international market – here are the top reasons for doing so:

New Customers

By entering a new market abroad, you open your business up to new customers.…

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3 Methods Small Businesses are Using to Save Money

Bootstrapping a small business is difficult. Every penny that comes in and goes out needs to be properly managed to ensure your business stays afloat. The same money-saving savviness that business owners exhibit when they’re just opening their business seems to slowly fade over time.

save business money

Every industry has their own tips to save money, but there are options for every business owner to reduce their expenditures.

Sometimes, a few hundred dollars in savings is the difference between keeping the lights on and liquidating.

So, what methods are small businesses using to save money in 2018?

1. Co-working Spaces or Part-time Office Space

Startups are savvy because they have no problems with being mobile.…

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4 Vital Sections On Your New Business Website

Designing your new business website is exciting. Entrepreneurs now have a much more level playing field when it comes to business due to the vast social nature of the internet. Your business website is a valuable tool for success, and it must be properly designed for maximum effect.

Business website features

If you are not really sure where to start, take in a few foundational design aspects first. Here is a quick breakdown of a few of the most vital sections you should include on your new business website.

Contact Us

Business relies heavily on communication, and your website should encourage visitors to get in contact.…

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How to Market Your New Business Like a Pro

In initially forming your business, you might have decided to hold off pouring a lot of your time and attention into marketing for the time being. However, this could be a surprisingly costly mistake; in fact, much research you have already carried out could feed directly into your marketing efforts.

Business marketing campaign

You might fear that learning how to market like a master could require extensive time and resources you simply don’t have – but that doesn’t strictly have to be the case if you follow these tips.

Weigh up your competition

Your company’s brand can be instrumental to its marketing success. The brand should effectively summarize what your business is about – but, before you can craft a brand capable of doing this, you should be thoroughly aware of rival companies’ brands, advises Startups.co.uk…

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Tips to Optimize Your Business Website Design

Getting your business website up and running is never the end of the journey in web design. Consider your business website a living, breathing creature that is constantly growing and evolving.

Business website design

The content of your website should be cycled and renewed on a regular basis to maintain the interests of web users. There are also plenty of tips and tricks that will help you to optimize your online visibility as an organization, and stir up more traffic on your website.

Keep the ball of business rolling right along, and check out a few helpful tactics for building more interest in your business website.…

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Ecommerce Basics: Metrics of Success

As an ecommerce vendor, you face a common challenge with and brick-and-mortar stores, namely, how to measure the success of your marketing programs. You however, have a number of significant advantages in addressing this challenge. Online applications give you almost instantaneous feedback to track and adjust marketing campaigns.

Ecommerce metrics 101

In other words, you have a wide variety of metrics of success by which you can measure the effectiveness of marketing campaigns.

Customer Acquisition Cost (CAC)

CAC is really a measure of the efficiency of a marketing program. A lower cost of acquisition means that the program is more efficient. Many ecommerce vendors simply divide their marketing campaign costs by the number of new customers drawn in by the campaign to determine CAC.…

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