How to Use Storytelling to Raise Conversion Rates

Many experts agree that telling your business’ story to customers helps them learn more about you and make you more personable. However, several marketing studies show that customers are not only more likely to ‘buy’ what you are selling if you attach a story to that item.

Indeed, storytelling has proven effective at improving marketing strategies, for everything from boosting purchase cost and rate to increasing conversion rate.

use story telling to increase sales

Need some proof? Sure – you don’t have to purchase research paper on the topic; just try google it. For example, a study by Origin tested a group of 3,000 consumers by presenting each with a different product page for a bottle of wine; one that contained the typical product description with notes of flavor and a second that told the story of the winemaker who produced the bottle.…

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Sophisticated Simplicity – 3 Businesses That Excel With Everyday Products

The world seems to get more mind-boggling by the minute.

And as we’re bombarded with info on Bitcoin, AI and complex computing algorithms, it’s easy to forget that it’s often the simplest ideas, developed to make life more stress-free, that stand the test of time.

Jack Russell and his toilet paper rolls

But a lot of smart thinking powers the popular, practical and straightforward products we use in homes and offices.

So it’s worth digging a little deeper into this sophisticated simplicity by looking at three businesses that excel with everyday products.

1. Numatic International Ltd

Vacuum cleaner brand Numatic International Ltd might not ring any immediate bells — but there’s a good chance you’ll recognise Henry the Hoover.…

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Who You Gonna Call? Essential Services UK Startups Should Use

In many ways, starting and growing a business is a lot like hitting puberty. Decisions get made erratically, unexpected periods of growth and change take place, you’ll often find yourself getting angry for no reason, and will often need to depend on others as you fight your way through unknown territory. But, you aren’t a stroppy teenager (unless you’re a teen wunderkind reading this, in which case we apologise). As an adult running a business, you have a sense of perspective teenagers do not.

Essential services for startups

And, unlike being a full of teenage hormones, you should have a huge range of contacts to keep you afloat when it looks like your new UK-based business venture is turning sour.…

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5 Ways to Promote a Healthy Work-Life Balance in Your Small Business

When it comes to maintaining a healthy work-life balance, startups are leading the charge. In fact, thinking like a startup is one of the best ways to attract top talent and keep them happy. From flexible work hours to company retreats, 53% of surveyed employees say job perks offer a better quality of life both in the office and outside of it.

Work-life balance

Keeping employees engaged and happy in their jobs is key to success, especially in a highly efficient, small team. If you’re considering implementing more perks to excite employees, here are some tips from other small business CEOs and managers who introduced new strategies to help their employees maintain a healthier work-life balance.…

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4 Business Factors Concerning Employees

You might be tempted to think that your product or service is the essential backbone of your business. However, you could be missing a critical factor in creating a better culture of success. And that factor is your employees! Without the right people working for you in the right way, the rest of your business can very quickly start to lose meaning and financial solubility.

Busy employees

Several factors come to mind right away. How good is your employee turnover rate? Are your workers generally happy and satisfied with their jobs? What’s the workplace energy feel like on a daily basis? And, are there open feedback lines for employees to talk about the good and bad aspects of their workdays?…

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CEO Interview: Ofer Tirosh, Tomedes Translation Agency

Ofer Tirosh has been running a successful, global translation agency – Tomedes – for over ten years. Today, he has taken time out of his busy schedule to share his experience with SMBCEO readers.

Translation service

1. When did you set up Tomedes and why?

I established Tomedes back in 2007. I had previously worked for several global companies and had noticed a gap in the market for high quality translation and localization services. At the time, the existing solutions for large companies’ translation needs were archaic and out of sync with the diversified and challenging localization needs of organizations in the today’s digital world.…

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How Police Officers Keep Businesses Safe

Businesses need to be safe and secure in order to properly serve their customers, and protect employees from harm. Many have registers full of cash, and other expensive items like computers and other valuable equipment. It’s vital that businesses are protected from thieves, burglars, and other criminals. Thankfully, we have law enforcement agencies which provide trained police officers to safeguard these businesses and maintain order.

Police help keep businesses safe

Officers make an effort to introduce themselves personally around the neighborhoods they patrol. You’ll often see them dropping by local shops and restaurants to say hello, grab a coffee, and chat with the folks working there.…

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How Scheduling Software Helps Overcome Common Employee Management Problems

There are a number of ways you can streamline your workforce to increase productivity. Probably the most effective tool for this is scheduling software. It enables you to make better use of each and every minute of the work day. How exactly does scheduling software fit into the average workplace? This article will examine exactly how to use work scheduling software and the benefits that will come from using it.

scheduling software is a necessity in business

What Is Scheduling Software?

Scheduling software is a digital tool that permits that organizes staff, assigns and tracks tasks, among other things. Ximble has an effective version of this type of scheduling.…

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Live Video Promotions to Help Your Business Growth

If you’re trying to grow your business, you’re probably trying to approach that goal from as many different perspectives as possible. You may have worked your way through photography pretty quickly in your quest to get good digital imaging for your company. However, it’s a little bit more difficult to get video going, and then especially live video. That’s where you can get creative and really get cracking.

Live video streaming for marketing

What are a few live applications that you can think of right away? Facebook live is one. And then Instagram live takes you to another platform. And then Snapchat live is yet another way to showcase what you’re doing in the immediate moment.…

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4 Ways to Keep Your Sales Growing

If you want your business to make more profit this year than it did the last, you need strategies in place that boost sales. At its core, sales is all about building relationships with people, whereby you solve a problem or fulfil a need of theirs. This relationship requires trust, communication and the ability to relate to others easily.

4 strategies to keep sales growing

You can build more relationships and strengthen existing ones by demonstrating your expertise, asking your customers questions and telling the story that makes your company unique and trustworthy. By expanding your online reach and offline network, you attract more paying customers. And, those people will recommend your product or service, and even draw in potential partners that can provide more lucrative opportunities.…

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