Live Streaming: How it Can Help You to Build Your Brand

In a digital world where direct and instant connections to potential customers are vital in helping to build a brand, live streaming online tool is the tool of choice today. It provides businesses with the opportunity to speak directly to the people they are trying to attract. This communication is often done in an informal manner, making people feel at home with the brand and helping them to become familiar with what it stands for.

Cooking show live streaming

We spoke to experienced advertising and media professional, Glenda Wynyard about the benefits of live streaming. She told us that she relishes each opportunity to put her television and media experience to use, helping clients to unleash the power of live streaming for their organisations.…

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Next-Level SEO Concepts

Search engine optimization (or “SEO”) is one of the most important concepts in modern digital marketing. The idea is simple: you want your online presence to be as friendly as attractive and as accessible as possible to search engines like Google and Bing. That’s because Google and Bing act as gatekeepers and traffic cops on the web, making your target audience aware of your existence and directing that traffic to you.

Next-level SEO

In the early days of search engines, SEO wasn’t all that complicated. Google’s early algorithms placed a lot of importance on linking, making link-swapping schemes the simplest way to improve site rankings.…

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Business Website Tips for Your New Startup

If you’re working to launch your new startup business operation, there are some things that simply can’t wait; like your business website. Every business in today’s modern world needs to be equipped with a well-built website. Your business website is your organization’s digital home base. The design of your website largely affects the effectiveness of your content.

website building advice for startups

Take a few moments now to consider these helpful hints before heading to the proverbial “drawing board” of the web.

Encourage communication

Communication is a foundational component of a successful business operation, and the same rule applies to website design. You need to be able to keep in touch with your target audience, so your content will be more appropriate.…

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Questions That You Should Ask a Potential Business Partner for Your Clothing Store

Having a business partner is one of the things that you have to think about when you are building a clothing store. The fashion industry is one of the biggest industries in the world, and it continues to grow because of e-commerce and other technological advancements. That is why having someone who will help you with your tasks is essential.

Tips to find partners for a fashion store

Having a partner is not limited to partnering with only one person either. You can also collaborate with a manufacturer or a supplier using the Sewport website. A business partner comes in various forms but how do you know which questions you should ask a potential partner?…

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4 Things Employees Look for When Job Hunting

It could be because an employee is leaving, or perhaps you’re scaling up your business and want to attract the top talent. No matter the reason, when recruiting for your company, it’s about more than crafting the perfect job description and promoting the advert.

Job hunting

When job hunting, prospective staff consider more than just the job role. So, to appeal to future employees, consider the following.

Ethics and Values

Commonly, when searching for a new position, prospective candidates will research company ethics and values. This is becoming particularly important with those entering the workforce for the first time, with recent research revealing that values rank second in importance with millennials.…

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5 Qualities of a Good Client Proposal Template

Whether you’re from an up-and-coming startup or a business that’s been enjoying some prosperous growth, you should know that one of the most effective ways to score big-time clients is to up your client proposal game. To do that, you either need someone who’s absolutely brilliant at writing client proposals, or you can also use a good client proposal template.

Reviewing client proposal

Since not all of us may have the luck or the budget to do the former, we’ll focus on the latter instead.

Of course, while it’s clearly easier and more budget-friendly to go with a client proposal template—with many of them available online either for free or at a low cost—not all templates are made equal.…

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How an MBA in Marketing Can Help Your Entrepreneurship Efforts

In an era where almost every person has a basic education degree, it is mandatory to improve your marketing skills if you intend to succeed in entrepreneurship. One of the ways to do this is through gaining a post-graduate degree in marketing. Find details on how an MBA in marketing can help your entrepreneurship efforts in startups and already established businesses.

Entrepreneur learning marketing in MBA program

It provides the Education Entrepreneurs Need

While the undergraduate degree gives you basic knowledge on how to start up a new business, it takes more practical approaches for you to boost your entrepreneurship efforts. These you gain through a series of academic events that include case studies on the most effective strategies in your niche, all-round marketing that involves social media and online marketing, teamwork and leadership skills that work, and management of funds.…

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Qualities that Good Managers and Leaders Possess

Introduction

It’s easy to think that there is not much difference between a good manager and a good leader. However, there is a difference! In short, managers concentrate more on doing things right, while leaders focus more on doing the right things.

Team leader discussing project

At the end of the day, both good management and good leadership skills are indispensable to an organization’s bottom line. Although some still insist that leadership skills are inborn, studies increasingly show that leadership is 30% genetics and 70% experiences learned through daily living. In other words, even those that do not have the 30% genetic make-up to become a good leader can still become good leaders by focusing on the 70%.…

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How to Know When you Need an ERP System

Enterprise resource planning, better known as ERP, is a software system that is crucial to the success of a business. The purpose of using an ERP system is to efficiently combine the core processes that are necessary to running a company. These processes may include supply chain, procurement, manufacturing, finance, and human resources, among others. At a rudimentary level, ERP systems use new technology to bring these processes together in real time.

Businessmen using ERP system

ERP systems comprise various separate applications that share a database and communicate with each other. These systems not only ensure that your business runs at peak efficiency, but they also prevent the formation of department information silos.…

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