5 Reasons Why Branding Matters as Much as Your Products

When customers come to look at your website or social media channels, what do they see? Each aspect of your branding communicates something about your company or agency – who you are and what you top offer.

Apple Macbook brand

While your products matter, your branding matters just as much, if not more, because it’s what can keep you top-of-mind and set you apart from the competition. Don’t forget – your branding includes everything from your company’s voice, tone, customer experience and values to its logo, content, website and marketing materials.

As tempting as it may be to throw something together and make changes later, the more thought and effort you put into your brand in the beginning, the better your results will be in the long run.…

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Why Every Office Needs a Vending Machine

Vending machines are more than just an opportunity for a quick snack or a break from your daily job. They’re an investment in your company and its overall environment.

Woman buying from healthy vending machine

Whether it’s to encourage your staff to stay on-site, save money on meeting snacks, or provide a place for conversation away from the cubicles, vending machines can positively impact the overall atmosphere of an office for the better. Your employees will thank you for getting one and soon enough, you’ll be thanking yourself. Here are a few reasons why every office needs a vending machine.

Employee satisfaction

Want a happy company environment?…

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The Key to Growing an Online Business

One must incorporate many ingredients to grow an online business.

After all, you need money to start your business, you might need to create a business plan, you need to decide what your product or service is going to be, you need to know how to market said product or service, and the list could go on and on.

Growing an online business

What is the key to growing an online business, though?

While every business is different, and what works for one person might not work for the next, it’s essential to wear multiple hats when it comes to growing an online business.

If you want to give your business that Premier Glow and provide excellent products and value to your customers, then you’ll need to wear the marketing hat, the manager hat, the customer service hat, the sales hat, etc.…

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5 New Expenses For Small Businesses That Go Global

If you’re ready to expand your business into global markets, you need to keep certain considerations in mind to smoothly transition from local to international business. We’ve compiled the following list of five expenses you may incur while preparing your business for expansion.

Expenses incurred during business expansion process

Product Readiness

Packaging standards differ from country to country. Getting to know how each system works allows you to prepare for unexpected expenses around packaging and shipping.

Labeling is also a factor. International markets may require packaging to contain specific information, meet safety standards, or comply with regulations.

Researching markets carefully means avoiding expenses you weren’t prepared for.…

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5 Best Uses of Custom Canopy Tents to Showcase Your Brand

Is your business participating in an outdoor event this year? Are you looking to increase the buzz about your business? Canopy tents are massively important marketing tools for companies who know how to use them. Not only can they be repeatedly used for different occasions, they practically raise brand awareness for you.

Custom canopy tents

Here are a few ways you can effectively make the most out of custom canopy tents.

1. Grand Openings

If there’s a bomb inside your head for making your business remembered, custom canopy tents are a godsend for grand opening day. This is because the public, your investors and industry competitors may all be looking at you – and first impressions are everything.…

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Interviewing Candidates Remotely: Things to Keep in Mind

The recruitment process is vital to the proper functioning of an organisation. While interviews remain the most popular way to assess candidates, it is not always possible to set up a face-to-face interaction.

Remote job interviews

To overcome the costs and problems of an in-person interview, recruiters can interact with candidates remotely, over the phone or a video call. Remote interviews, although cost and time-effective, may not always be productive, unless conducted efficiently.

Here are a few tips to keep in mind while interviewing candidates remotely.

Identify the Right Candidates

The company must first identify the qualities it seeks in a candidate – the level of education, skills, and other important achievements.…

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Top 5 Marketing Tips for Small Business Owners in 2019

What have you got planned for 2019? Do you know how you’ll be promoting your business in January? How about for December? If you think that planning ahead is only for huge corporations with large marketing departments, then chances are very high that marketing your small business is either not happening at all, or you’re wasting your time with outdated strategies.

Marketing tips for 2019

Let’s make 2019 your year to really come to terms with your marketing and get it on track. With the right systems in place, you will spend less time (and less money) marketing your business, and more time focused on your customers (and making money).…

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7 Tips for Succeeding in the Landlord Business

Like any profession, success as a landlord depends on hard work, determination, sharp business acumen and a touch of good luck. Many people find investing in real estate a stable way to boost their income. However, those who rush in with little advanced preparation may find their landlord journey filled with more money pits than income-producing properties.

Landlord business tips

Attaining success as a landlord starts before even selecting an investment property. Those who first take time in educating themselves often report greater satisfaction with their side hustle in property management. Some even go on to make their landlord duties a full-time endeavor and reap high rewards in passive income.…

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Automation Workflows – Boosters for Any Kind of Ecommerce Business

Email automation stands out significantly from the rest of marketing communication. It’s personalized, relevant, and it reaches the customers at the right time. Not only are customers opting for a personalized experience, they’re willing to pay more for it.

According to a Deloitte study, customers are willing to pay up to 20% more for a personalized experience.

Automation in eCommerce business

This isn’t a fleeting trend either- Statista says that 67% of email marketers plan to use data to better personalize emails for better engagement, sales, and customer retention.

Personalizing emails for each and every subscriber manually would take ages. Email marketing automation can help you achieve such an experience without having to lift a finger.…

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Virtual Headquarters Play More Important Role than Ever in The Online Business Sector

Though running an online business is still an oddity to many people in the public, it’s fast becoming the most popular career option worldwide. Anyone can fire up a simple or complex business such as freelance writing or design, or an ecommerce store supported by social media marketing. In the case of a business run solely online, it’s important to establish a virtual headquarters to run your business from.

Online business owner using virtual headquarter services

If the idea of having a “headquarters” for your online business seems pointless, this article will serve to open your eyes. When it comes to selling to and serving customers, perception is everything.…

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