How to Measure the ROI of Your Social Media Marketing

Social media has taken over our lives. Not only do we spend a whopping 116 minutes per day using social media, but these platforms have become the go-to place for companies to reach new customers and engage their current ones.

This is why any company interested in growing their brand is going to be equally as interested in cultivating a strong social media presence.

Social media marketing campaign

However, just like anything with your business, your social media efforts need to be purpose driven. “Everyone else is doing it” is not reason enough for you to invest your employees’ valuable time and your company’s valuable resources in social media.…

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Why Businesses Should Consider Installing CCTV

Regardless of where your building is located in Melbourne, you never know where a criminal might strike next. Burglars often target commercial properties because they know there are plenty of expensive items of equipment to be found inside. How much would it cost your company if you need to replace all your computers, laptops, printers, fax machines and desks? Even if your insurance provider would reimburse you for the value of such items, burglaries can lead to business downtime and ultimately lost profits.

CCTV camera installation

There’s a solution to those issues, though: Look for a security tech shop providing a CCTV installation in Melbourne, and arm your business premise with CCTV cameras. …

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6 Smart Reasons to Get a Business Loan

Going into debt for your business can be very intimidating, especially if you are not sure if you should. Here are six good reasons to consider getting small business loans.

Calculating business loans usage

1. To buy needed equipment

A loan will enable you to buy the equipment and machinery that you need to create products or provide services to your customers, or to replace or upgrade the ones that don’t work well anymore. The good news is, if you get equipment loans, the actual equipment can usually be used as collateral for the borrowed money. Just be sure to use the loan to purchase equipment that are necessary instead of nice but optional.…

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Save Money On Your Rent: Some Tips Inside

What’s the worst thing about trying to find an apartment to rent? Most people would say finding an apartment to rent that you like and that’s affordable.

Save money on rent

Finding an apartment to rent can be a part-time job in itself, especially when it comes to navigating each and every apartment’s legal compliance – i.e. rent control, etc. So it’s understandable why many people would go online to try to find one. Because of that, apartment rental websites and apps have become increasingly more popular over the past few years. After all, these apps and websites can cut out a lot of the hassle of looking for an apartment.…

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7 Ways Technology is Changing how Traders Trade

From the time you wake up to take a look at the market’s performance overnight to the time you check how the market is set to open the next day before going to bed, technology plays a critical role. There’s no doubt that technology has ushered in significant advancements in the way we do things.

Trading technologies

These advancements have significantly been evident in the way traders trade. For instance, technology initiated the development of the online based MT4, which enables Forex traders to trade from any operating system or browser.

Additionally, advanced technology has enabled traders to operate and maintain a competitive edge in the cutthroat financial and Forex environment.…

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A PMI-ACP Certification is an Excellent Tool for Project Managers – Here’s why

In Project Management Agile Scrum practices for cross-functional tools have become catch-lines today. When becoming an Agile Certified Scrum professional doesn’t need a technical degree, and many Agile practitioners are in-house assets, the certification can empower you, your resume and your career in Scrum Agile suites.

PMI-ACP Project management certification

Here is some room for thought about the certifications.

The Pros and Cons of Certifications

Pros:

  • Certification validates the point that you are industry ready and have both the conceptual and practical skills required
  • HR Managers and screening assessors of your resume treat certification as necessary validation for the job. It adds the professional touch
  • It validates your skills and tells the world you have the practical skills of an ace in your field
  • The process of certification allows you to touch base with new developments and revises what you have not practised on for ages

Cons:

  • Certification is no guarantee of a job.
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Business Travelers: Here are 8 Things To Do In Kuala Lumpur

Are you going to visit Kuala Lumpur, Malaysia in a business trip anytime soon? Then you’ll going to love reading this article. We’re going to cover things to do – other than business – that you can enjoy during your ‘off-business-hours’ time in this magnificent city.

Kuala Lumpur business district

Not only one of the most important business and financial centers in South East Asian region, but did you know that Kuala Lumpur also happens to be a popular travel destination for tourists from all corners of the world? When visiting Malaysia, Kuala Lumpur is the first place that is visited by tourists. Kuala Lumpur is rightly called the centre point of diversity of South East Asia.…

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3 Questions to Ask When Outsourcing Your IT Support

Given the size of your company, you probably outsource the support functions that fall outside your area of expertise, which is running your small business. And unless you’re running an IT business, you should probably be outsourcing IT support along with other specialized functions like HR, payroll, and legal.

IT support outsourcing team

I’ve found that the IT needs of small businesses fall into four categories. First are the daily hassles that can derail business unless they’re addressed promptly and effectively: “I can’t print.” “I lost my password.” “The system is slow.” “What does this error message mean?” “Should I open this email attachment?”

The second is the need for someone who can address these daily issues, an expert who can have conversations with your other IT vendors who handle your internet connectivity, core software and the like, and who will help you plan and budget for the future.…

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Proper Distribution of Your Time While Studying in College and Running a Business at The Same Time

Sometimes, as a business-owner-slash-student, you cannot shake the feeling that your study habits are not cutting it. When you are studying so hard and trying to learn as much as possible, it is easy to feel that you are at a loss – especially when there are fire need to be put out in your business.

Business owner taking a class

Even when things are running smoothly with your business, you seem not to have enough time to do everything, juggling the work-study-life balance. Time management is very critical here.

But that’s for another blog post; in this post, let’s focus on your role as a student: How to manage your already-too-limited time?…

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JD.com Brings Bumblebee to China

In celebration of the release of the new Bumblebee movie in China, JD.com, Paramount Pictures, and Hasbro have teamed up on content and e-commerce experiences to bring the beloved Transformer in the country.

JD Bumblebee

The promotional initiative brings back a previously introduced JD-exclusive character called Red Knight, which was first released in 2017. The partnership has also resulted in the release of three mini shorts revolving around Red Knight. Apart from Jingdong, Paramount, and Hasbro, Chinese menswear brand HLA and Panasonic will also take part in the promotional release.

The Red Knight action figure, which was designed by Hasbro, can be bought on JD.com.…

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