8 Reasons Why Strong Branding Is Important for New Businesses

Many small business owners overlook branding efforts because they see themselves as a business and not a brand. Global giants like Amazon, Disney, Facebook, and Samsung started as small businesses. The reason why those companies are successful is that they branded themselves. But what’s a brand? A brand usually represents the perception of people on the reputation, customer service and advertising from a company.

Ferrari Prancing Horse logo brand

Every business needs branding regardless of its size. Let’s jump to the eight reasons why building a brand is essential for a new business.

1. Branding Supports Advertising

Advertising is a crucial component of branding. The chosen medium and the targeted demographic constitute to the brand.…

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Data Analytics: Helping Healthcare Evolve

Data is increasingly becoming a part of our everyday lives. All industries are adopting data analytics in order to find more efficient methods for operations. This is particularly true in the healthcare sector, where there is a lot of room for improvement, and also a lot of potentially useful data. These are a few ways data analytics is helping healthcare evolve.

Nurse analyzing healthcare data

A Wealth of Data Leads to a Wealth of Innovations

You need to have data in order to get something valuable out of analytics. There are some industries that struggles more than others in quantifying things. This, fortunately, isn’t an issue for the healthcare world.…

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Desktop and Mobile Trading: What Are the Differences?

The markets never stop moving. As the clock turns and active trading pickups in different places around the globe, it’s important to keep abreast of every event that can alter your risk.

The difference between desktop and mobile trading

There are benefits to having the ability to trade while you are on the go. The flexibility to execute orders and deposit funds provides a luxury to traders that has only been available during the past decade.

There are also several benefits to desktop trading. The applications that are available are generally more sophisticated. Your ability to chart and back-test strategies is made easier with desktop applications.

For an active trader, using the combination of the two is the most effective mechanism.…

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4 Things Business Owners Need to Know Before Hiring a UI Designer

Did you know, as many as 79% of people who visit a site and don’t like what they see, go back and search for another website (most likely one of your competitors).

In light of this, UI design has never been so important. If you don’t boast the necessary skills to do this yourself, you’ll need to hire a professional to handle this for you.

UI designing

So, if you want to find top-quality talent, heed the advice below.

1. Don’t Limit Yourself

When we say, ‘don’t limit yourself,’ what we really mean is, don’t restrict your search to just word-of-mouth recommendations, employee referral schemes, and sifting through your LinkedIn connections.…

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Thinking Big: How to Prepare Yourself and Your Business For Big-Time Success

We often hear successful entrepreneurs tell stories about the importance of being able to recover from failures. While it is essential to have the ability to learn from, integrate and grow past a failure or setback, it is equally important to know how to cope with the increasing pressures of growth and how to prepare for the impending success of a business. Will you be ready if that serendipitous alchemy of hard work and divine intervention suddenly sends demand for your products or services soaring?

Preparing for big success

While you’ve dreamed of this moment, the reality of it can still come as quite a shock.…

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Can You Start a Business Using Free Software?

We live in a kind of golden age for amateur entrepreneurs. Thanks to the plethora of online resources available to anyone with an internet connection, it’s possible to learn the basics of entrepreneurship and business ownership. And since it’s possible to build a business based on digital goods and services, such as an online blog or reselling operation, overhead isn’t as big of a limiting factor as it used to be.

Businessman using free business software

In the pursuit of starting a business as cost-efficiently as possible, millions of entrepreneurs turn to free and open-source software to manage things like accounting, project management, or even inventory management.…

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7 Rookie Inventory Management Mistakes to Avoid in Retail

Inventory management is one of the most vital elements to the success of a new retail business. Keeping track of your inventory levels at all times helps you find products quickly (when you need to serve customers), understand your most popular and least popular products, identify sources of loss, and monitor and improve your profitability.

Inventory management mistakes

Unfortunately, inventory management isn’t as straightforward as it seems on the surface, and most new retail entrepreneurs end up making serious mistakes in the creation or execution of their overall strategy.

The Biggest Mistakes in Inventory Management

These are some of the most common and devastating mistakes new retail businesses make in inventory management:

1.

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Business Law: 3 Things To Take Into Account If You Want To Sell Your Business

There comes a point in every business owner’s life when he takes his time to think about the idea of selling his business. Deciding to part with your business, though, is no easy task. As a matter of fact it is a very stressful undertaking.

Business for sale

Selling your business can sometimes be overwhelming, and most often a difficult process to handle. This process involves a lot of consideration and evaluation. This makes it imperative that you seek the advice of professionals and think about your decision very carefully.

That is why we have compiled some of the basic considerations that you need to take into account when deciding to sell your business.…

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Looking the Part – A Guide To Effective Visual Merchandising

Retailers are always faced with the challenge of trying to figure out new ways to pull customers into their establishment. Your store’s appeal is very important as it is the first impression you make on the public. Establishments that are clean and that speak to the brand’s identity are always a draw for consumers in a marketplace that can be very competitive.

Visual merchandising guide

For retailers who are looking to get ahead of the competition, visual merchandising helps to create a picture of the brand’s values in the minds of consumers. Expert visual merchandising from Sparfacts and other marketing businesses can flesh out an entire image for a retail establishment by focusing on the store’s arrangement, individual displays, and campaigns to drive sales.…

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How to Keep Your Business Safe For Employees

As business owners, we value the contributions that our employees give. For sure, they are essential to a company’s growth. That said, it’s important that we make sure their needs are met and secure their well-being. After all, you won’t be able to deliver products and services to your market if you have high-performing workers stricken down by injuries.

Business safety

No doubt, the best way we can keep our employees healthy and our operations consistently productive is prioritizing workplace safety. No doubt, this is not something we need to secure at the office. It’s also a moral necessity that also has a lot to do with protecting your business’ reputation.…

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