How Small Business Owners Can Harness the Power of SEO to Grow Their Brands

It seems like everyone and their mother has climbed aboard the content marketing train, pushing out everything from blog posts to whitepapers to tutorials online. You can quite literally find an answer — or multiple answers, really — to any question that comes to mind. Although helpful in many ways, this wealth of information poses a problem: We’re drowning in the stuff, which makes it that much harder for your audience to find your content.

SEO

If you want audiences to discover your content, SEO needs to be part and parcel of your content journey. Adhering to SEO best practices ensures that any content you produce meets Google’s standards, making it easier for bots to crawl your site, index your content, and rank its relevance.…

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Do Uniforms Have a Place in Modern Business?

The modern workplace is adaptive. It changes with the ebb and flow of trending ideas and new-age thinking. With those changes can come unexpected movement, such as the demise of the uniform. But should businesses really be considering doing away with this age-old concept?

Company uniforms

According to data collected last year, only 10% of people wear a suit to work, with 70% opting for casual attire over formal workwear. In recent years, businesses have relaxed their policies on workwear uniforms, allowing many to adopt a flexible stance on what they wear day to day. While there is something to be said for giving your workforce a choice in what they wear, are you losing something by not enforcing at least some sort of dress code?…

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How Your Website A/B Tests Can Benefit From Artificial Intelligence

How successful is your landing page? Could it be better? Should you place that Call-to-Action button at the top or bottom of your page?

A/B testing for landing page optimization

A/B tests help you test and control against a variable and find out which variable option determines the best response. Artificial intelligence (AI) is capable of measuring the same type of responses, albeit, in a better way. In this post, we will explore the benefits of AI and how it can complement your A/B tests.

How AI is Surpassing A/B Tests

AI surpasses A/B test

Marketers have depended on A/B or split testing to find out the best performing aspects of their website.…

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How to Choose The Right Logistics Plan for Your Business and Create a Lasting Relationship in The Process?

The importance of a good solid logistics plan in your business is paramount. Logistics is fundamental for many companies to go about their day to day activities. Simply moving your goods from A to B isn’t as easy and straightforward as it sounds, and when planning the logistics for your business, it’s important to remember that you aren’t just making plans for shipments. You also have things such as regulations, licences and taxes to worry about.

Logistics planning

Outsourcing your B2B logistics

On boarding a specialist and expert B2B logistics provider such as Tuffnells may be the ideal solution, and by doing so can let you get back to the general day-to-day running of your business.…

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Tips for Finding a New Executive for Your Company

There is a significant difference between recruiting executives and the typical hiring process. You need to employ advanced recruiting strategies when searching for the best top-level talent. Here we will provide tips for hiring executives.

Competent business executive

1. Understand the Position and Sector

Conducting your due diligence concerning the job position and industry is the first step of recruiting executive talent. Proper preparation is paramount when seeking the best executive for your team.

Begin by drafting the perfect job description. You can find plenty of job description samples for the position online. You can customize any of the appropriate templates to suit your position.…

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Understanding Your Credit Score

If you happen to be a person who generally takes up bank loans, then you’d perhaps be aware of the significance your credit score holds. Simply put, credit score is a numerical expression of a person’s creditworthiness. Credit scores allow lenders to access the borrower’s financial soundness.

Good credit score

What is categorized as ‘good credit score’?

Generally, a credit score in excess of 700 is considered ‘good’. If your credit score is over 850, you will fall under the “excellent” category. A credit score of below 600 is considered “poor”. If availing credit facilities at cheaper interest rates happens to be your goal, then maintaining a credit rating of over 750 is advisable.…

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What Time of The Year is The Easiest to Save Money?

No matter who you are, saving money can be a difficult game.

Maybe you’ve promised yourself many times that you’re going to try and put some cash to one side, but life has a habit of throwing hurdles in our way. An unexpected cost here or there is all that’s needed to scupper your saving attempts.

Save money tips

However, with a bit of planning around when to buy and save, you might stand a better chance of having a little extra come the end of the year.

Dry January

January is, by all accounts, pretty miserable, but, despite being home to the most depressing day of the year, it offers opportunities to spend and save wisely.…

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8 Questions to Ask Yourself Before Making a Career Change

A career change is an interesting journey — it always begins with the same question: what to do next? That’s the very first question one asks his or herself before considering a career transition. But how does that question come up? Well, first it’s a matter of how you feel. You are unhappy with your current daily bore and want to start again in a new exciting adventure.

Contemplating Career Change

The trick is that it takes a lot of thought when making such choices, and a career change is one of those delicate life shifts that can change your life for better or worse.…

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Just How Important is Customer Service?

We all hear so much about customer service, and the importance of it. However, in reality just how important of a role does it play in running a successful business, whether your store is a brick and mortar or online? All this talk about customer service isn’t for nothing — it’s serious stuff.

Customer Service Agent

The bottom line is it is one of the most important aspects in running a business that will grow and be successful. You can have every other aspect of the business in tip top shape; your inventory, your site usability, selection, price etc., but if you do not stand behind your products and support your customers throughout their purchasing process and beyond, you will not be nearly as successful as you can be.…

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Why Link Building Is the Best Marketing Strategy for Small Businesses

Small businesses are constantly looking for valuable marketing and advertising opportunities, but are often limited by tight budgets or minimal knowledge on the subject. While there are hundreds of common marketing tactics to choose from, some are demonstratively more effective than others, with a higher return on investment, a wider range of effects, and a lower barrier to entry.

Link building benefits

Among these strategies is link building, the practice of writing valuable content for offsite publishers and earning links pointing back to the pages of your site. It sounds simple, and it’s true that you can learn the fundamentals of link building in the span of an afternoon, but it takes years to truly master.…

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