How Responsive Web Design Affects SEO?

More than computers and laptops, people are focusing on using the internet through their mobiles. The mobile platform has become an essential point for dominating the world of the online industry. The SEO scenario changed since the day Google announced its new algorithm for the websites to be responsive and mobile friendly.

Viewing responsive website on smartphone and laptop

A website that isn’t mobile-friendly does not have any use. The SEO implemented responsive websites can have a positive impact on the traffic. It will help you to drive more and more traffic. Nowadays, Google is not only focusing on desktop websites but mobile versions as well. The adaptation of mobile-centric sites has brought a change in the SEO scenario.…

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How to Keep Your Business Safe From Cyberthreats

If you think your company is too small to be vulnerable to cybercrime, think again. It’s not just big companies like Target and Experian that face cyberthreats to information security and assets. Companies of all sizes are vulnerable. But, unlike Target and Experian, your small business likely doesn’t have the resources to recover from a data breach or other cybercrime. Sixty percent of small businesses that suffer a cyberattack are forced to close their doors within six months as a result.

Cyberthreat

That’s why adopting various risk mitigation tactics is so important in safeguarding your business from cyberthreats. By following a few simple steps, you can drastically reduce your chances of being targeted by cybercriminals.…

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8 Tips for Starting a Home Staging Business

The benefits of staging a home when trying to sell it are clear. According to the 2018 HSR Survey, which studied 4200+ homes, 85% of the staged homes sold for 6-25% more than unstaged homes. The real estate market has long been aware of the power of staging, but now, there’s statistical data to back up this theory. That’s why now is one of the best times to become a home stager. If you love decorating and see every room as a canvas, then that’s why you’re here. You’ve come to learn more about starting a home staging business!

Home staging business

Bringing your dream of starting a business to life can get overwhelming, and that’s why we’re here to help.…

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Branding Made Easier with Instagram

Branding is an essential part of establishing and maintaining the identity of your company. Choosing a business name, creating a logo, manipulating a color palette, and fine-tuning your mission statement will all go a long way in making your company easily identifiable by your consumers.

But there is more to branding than simple and singular decisions.

Preparing Instagram post

An effective and well-designed social media strategy can make the branding process easier by getting you noticed quickly, and helping you target the demographic who will be interested in what you have to say.

Instagram, in particular, is an excellent social media platform to start with, as research indicates that the more than one billion users who visit the site today are very interested in learning about their favorite brands on the site.…

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How To Better Strategize For Your Small Business

Starting a small business isn’t easy, but can be made less confusing with the right strategy in place for success. Below are a few simple ways you can properly plan for the growth of your business and avoid common issues that might arise with ineffective strategizing.

Building business strategy

Be Organized

Begin strategizing for your small business by first getting organized, whether that be with your physical space and office setting or simply with the way you function throughout the day. A great way to start is by creating a daily list that you can look to for any necessities that you need to get done throughout the day.…

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The Importance Of Good Communication In Your Business

Getting the message out is a major problem for a lot of companies. Strangely, the biggest problem is not that a business cannot produce enough content, but that it sometimes loses track of its content.

Good communication

This basic communication issue can create a lot of chaos, especially when it comes to establishing the entire thrust of the content. Not only does this mean that departments may release content without coordinating with other departments, but that the timing can be off for some of their messages. As such, finding a way to coordinate content development and release schedules is of paramount concern to any business looking for success.…

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Customer Service: When is Automation a Good Idea?

Automation with customer service has to be handled with care. While customers are now used to computerized answering services instead of a receptionist picking up the calls, there’s also usually a decline in the service level when having trouble getting hold of a real person. Companies must strive to use automation in a manner that is a net benefit to the customers – not just the bottom line.

Women making a phone call

When approaching automation from this perspective, it tends to work well for everyone concerned.

Routing Calls Better

Using speech recognition software, it’s now possible for VoIP call center software to route calls better.…

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Launch a Startup Today Using These 4 Tips

In 2019, there is more opportunity than ever to launch a brand new startup business, and this is definitely something you should consider. There is so much that can impact a new business, and becoming an entrepreneur is something that is becoming more and more popular among people. So, if you are serious about being able to launch the right business, you need to make yourself competitive.

Launching a startup

So many new companies are formed every year, and so many of them fail because they don’t get the basics right. There are a lot of things that you need to keep in mind these days, and making your business better is certainly something that requires a bit of work.…

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3 Ways to Improve Your Business’ Online Flexibility

Around 67% of businesses now offering a flexible working arrangement, allowing their staff to work remotely, set their own working hours, and compress their working weeks into fewer days. Flexible working schedules can hugely benefit staff. One survey showing that 73% of staff saw increased work satisfaction while 78% agreed that the system made them more productive. Other studies suggest that it can also reduce stress and improve mental health.

Remote employee working

But in order to successfully implement a flexible working strategy, employees must have the tools to work efficiently outside of the office. Staff will need access to data and be able to perform their tasks, as well as communicating remotely.…

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5 Key Features to Look for When Choosing the Best CRM Platform

Operating a company isn’t without its challenges. Daily tasks include generating leads, cultivating new clients relations, retaining customers, and closing sales. Customer relationship management (CRM) programs make daily tasks easier and streamline operations. The software’s features define which product is most helpful for businesses.

CRM brainstorming session

Knowing what to look for in a CRM — what features best fit your company and it’s customer’s needs is crucial to long term sales and service success.

1. Customer and/or Contact Management Features

Customer or contact management helps you categorize and segment your customer list. The data mining practice shows you key attributes about customers stored in your database.…

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