Customer 360: No-Nonsense Shortcut to a Successful Account Based Marketing

The newest feats of Salesforce comes in the form of Customer 360.

Structuring and streamlining data files, emails, logs, transactions and whatnot, Salesforce Customer 360 presents the ultimate shortcut to nurture every lead in the best way possible.

Salesforce Customer 360 overview

And if you have not been paying attention, here is how this brand new cross-cloud technology can help you in closing deals left and right.

What is Salesforce Customer 360?

Customer 360 takes the unmatched customer relationship management platform Salesforce to another level with its ability to seamlessly connect with Salesforce applications and achieve a cross-platform unified experience for customers.

This technology holds the ability for enterprises to operate beyond the currently prevailing departmental approach of CRM.…

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Four Simple Ways to Speed up your Recruitment Process

Regardless of the type of business you run, finding and retaining the right people is essential. Sometimes, you will need people sooner rather than later. For example, if you suddenly get a big order you will need to recruit and train up new personnel very quickly. Not being able to do so, could easily lead to your failing an important new client.

Speed up recruitment process

Carry out your initial background searches online

Whenever you can, read an application the moment it arrives. If there are skills or qualifications that are vital, check to see if the candidate has those. This quickly sorts out the best candidates.…

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Startup Financial Management: 8 Tips for Staying in the Black

Are you managing a startup with little or no sales as yet? Running on a lean skeleton crew of employees banking on your promises of success?

Small business accountants

At this stage, it might seem most important to just do everything possible to keep the doors open, but that’s the wrong kind of thinking. Working on a day-to-day approach is the same as saying “We might not make it.”

In order to keep your startup in the black, or get it to that point if you’re not even there yet, you need to put systems in place that will help you both presently and in the future when sales start to pour in and potential investors start to show interest in your company.…

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Packing Checklist for a Humid Business Trip

Summer comes along and we all adjust to working in the heat it brings along, but working in high humidity is a whole other ball game. The most humid areas in the world are tropical seashores and coastal cities, and if you are planning a business trip to one of these areas any time soon, you need to be aware that it’s not just the temperatures that will be challenging, but the combination of temperature and humidity too.

Business trip to humid region

In dry heat our bodies are able to cool by means of perspiration, but high humidity makes this much more difficult and therefore even slight exertion can cause our bodies to overheat.…

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Your Site’s Domain Authority Has Dropped – Here’s Why You Shouldn’t Freak Out

Moz has changed its algorithm for calculating DA, causing many site scores to decrease. Here are three ways to maintain your site’s rank now that the dust has settled.

Declining Domain Authority (DA)

The Moz-developed domain authority, or DA, is a metric that many companies use to verify their SEO effectiveness. A recent algorithm update, however, left those who view it as gospel reassessing their strategies.

The update saw many sites’ scores take an appreciable dip, prompting domain owners to worry about both their page ranks and DA’s ongoing reliability. When Moz studied 1,000 randomly selected domains, it found that those sites’ scores went down by an average of about 6%.…

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What Small Business Owners Should Know About Investing In The Stock Market

If your small business is taking off and you have spare cash to invest – there are few things to consider before you make a decision where to put the money. Experts warn that a sound investment strategy is an important business plan to have – and there is a list of what must be taken care of before you decide to invest in stocks.

Entrepreneur reading stocks on tablet

First things first

Although a good idea, investing in the stock market should be fairly low on your list of priorities, and should not be something you jump into without careful planning. Small business owners should first have a sound investment plan.…

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How to Plan a Startup Team Building Retreat

As startup culture takes over the modern generation, it has become more necessary than ever to encourage team-building efforts. Most start-ups deal with a skeletal group and work through many stressful situations together. When such a variety of work is being dealt with with a small group, animosities can arise very quickly.

Team building retreat activities

Team-building efforts like corporate retreats are a great way to bring the team together. Not only do your employees get to spend time together, but they also do group activities and learn to build trust. These simple activities can bolster group confidence and help them do work together without any problems.…

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4  Ways to Make Your Business More Comfortable for Clients

Modern companies pay great attention to office design — and it isn’t just for bragging rights. Every workplace has a specific feel, and this ambiance will have a very real effect on how people engage with your business. While there are various goals that you can strive to achieve, one of the primary objectives should always be comfort. This should factor in how employees will feel in your space, but you cannot overlook the most important people to every business: clients.

Getting comfortable with clients

You want to ensure that anyone who comes into your space is instantly at ease and will be happy to stay as long as it takes to close the next deal.…

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Advantages of Proper Business Storage for Local Area Businesses

Smaller enterprises which serve the needs of their local area have just as much need of good storage solutions as larger companies with nationwide coverage. With high-quality storage systems, your business can operate more efficiently and help you to serve your customers better. For example, many Midlands-based enterprises can find that they are able to respond quicker to customer enquiries by simply having better knowledge about their current stock levels.

Business storage solution

Have you ever wondered what can proper storage solutions do for your business?

Quicker dispatch with pallet racking

If you opt for a system of pallet racking, then goods that come in on pallets can go immediately into your stockroom without waiting to be unpackaged.…

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Why a Business Needs a Commercial Lawyer

For small business owners – there is a common myth that you should only enlist the services of a commercial lawyer if there is an urgent need like a plumber or an electrician. However, there are many instances where it can come in incredibly handy to have a commercial lawyer – particularly for new businesses.

Commercial lawyer

Here we discuss why every business needs a commercial lawyer.

To Assist with Corporate Governance

It could be that you have already sought after a commercial lawyer to help with the set up and incorporation of your company – but there are ongoing legal requirements that you need to take into consideration so you can keep your incorporation status.…

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