5 Strategies to Attract and Retain Customers

Every business out there has to find a way to retain current, but also attract new customers. Offering a quality product or service is what matters the most, but what good will it do if no one knows about it?

Customer retention strategy

Hence, having a well-defined strategy that will get you new customers, but also keep the ones you have satisfied, needs to be one of your top priorities. Of course, that strategy has a lot to do with smart marketing efforts.

Promoting your business is a must and this issue can be divided into a few segments:

  • social media
  • blog
  • online ads
  • email marketing
  • affiliate marketing

Social media

It is common knowledge that social media platforms such as Facebook, Instagram, or LinkedIn have never been more popular.…

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How to Manage Rapid Growth as a Business Owner

All business owners aim for growth – after all, who doesn’t want their company to thrive? But while rapid growth is exciting, it’s often tricky to manage. A lot of the time, many of us don’t know what to do with the extra money we’re taking in. To sustain this boom, it’s vital to invest leftover profit wisely.

Managing rapid business growth

To deal effectively with fast growth, why not follow our top business tips?

Spot the cause of growth

So, you’re enjoying a profit surge – but why, exactly? Can you identify any specific causes? Is there a product that’s particularly popular, for example?…

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Reasons for Managers to Try Emotional Intelligence Training

While not a new concept by any means, it’s only in recent years that the idea of emotional intelligence has been taken seriously in the mainstream. In the business world, it’s now widely acknowledged that a high emotional quotient or “EQ” is a better predictor of success than either intelligence or education. This has made emotional intelligence training a seriously compelling proposition in today’s intensely competitive business environment.

Emphatetic manager observing team meeting

Here are just a few of the reasons managers should try emotional intelligence training if they haven’t already:

1. It can help build better harmony between work and home life

In most cases, emotional intelligence training isn’t necessarily focused solely on helping managers and business owners do better in business.…

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Why Neil Patel Thinks Your Business Needs More Customer Reviews

Do your customers post reviews of your company’s product line and overall service experience? How often? Where are they publishing these reviews? Are they generally positive? What are you doing to proactively maximize the exposure that these reviews get? Do you have processes in place for asking more customers to review you and for following up on the feedback you receive?

Neil Patel on customer reviews

Marketing thought leader Neil Patel has a lot of valuable advice to share about a slew of tactics that can increase your business’s ability to get found, to close dales and to retain customers. But one of the topics that Patel is most passionate about is customer reviews.…

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Take Your Next Business Trip With These Insider Tips

Businessman on a business trip

Image source: boutiquehotelier

The one segment of the travel industry that has continued to show significant growth in recent years is Business Travel. As more and more countries are emerging as an international business hub with global business communities lining up, the continually rising number of corporate travellers seems to place an impact on the travel industry.

Airlines are improving and expanding their services and products to offer a seamless experience to business travellers.

We took a look at the fascinating business travel statistics for 2019, which made us come up with some useful insider tips to help those of you, who frequently travel on business purpose.…

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Business Basics: How You and Your Company can Avoid Litigation

Who doesn’t dream of running their own business and creating their empire from scratch? It’s exhilarating, exciting and incredibly rewarding – not to mention profitable! The journey from fledgling business to industry tycoon can be a rocky one, especially if you have a lawsuit on your hands.

Dealing with litigations

Having legal action taken against you is going to severely damage your reputation, your relationship with clients and potentially your profits. In short, it can undo all your hard work! So, what steps can you take to avoid litigation? Well, here you’ll find 4 of the simplest steps you can take to avoid a legal problem arising.…

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4 Things That You Must Do Before Entering The US

If you are traveling to the US for business, then you must know that there are many things that you need to do before you enter the country. Every place has its laws and culture. Therefore it is important to be mindful about everything that you must know before entering the world’s most famous country.

Business trip to the USA

There are a lot of things that one looks forward to when traveling. From visa consultation down to packing the suitcase, every tiny detail has to be paid attention to.

If you are traveling to the US for the very first time, then you must know that the state has a very strict check on the visitors and also curates people who are coming in for the very first time.…

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How to Improve Your Blog Conversion Rate

There’s nothing more frustrating than seeing how good your blog posts are, how social media shares are on the rise, how traffic is growing steadily, but despite that, just a handful of people are taking action, subscribe to your email list or engage with your content.

How to improve blog conversion rate

Even though you’ve done a good amount of your job correctly, maybe you did not apply a few ways successfully to improve a blog’s conversion rate, and today we’ll show you how can you do that.

1. Include CTAs

If you want your audience to take the required action, you can’t expect it to happen without actually asking it.…

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How Much Capital Is Needed to Become a Day Trader

So you want to start day trading? You’ve invested in all the trading tools you need, and you’ve spent the time needed to learn how to analyze price movements as well as a few basic strategies that you can continue building on as you go. Maybe you’ve already spent some time trading just to get your feet wet. Great. Now there is just one more thing to figure out. How much money is needed to start day trading?

Using day trading tools

In an attempt to figure that out, we asked Jimmy who co-founded www.BullMarketz.com and this is what they had to say.

Different Budgets for Different Markets and Instruments

The first step in figuring out how much capital you need to trade is to decide which market you’re going to trade on.…

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4 Reasons to Use Event Planning Software

Regardless of the size or type of business, you run, hosting events can be a very effective way to promote yourself. They enable you to reach out to potential customers. Or, if you prefer, connect with and reward those you already have.

Businesswoman using event planning software

You can use events to grow your business in all sorts of ways. But, you do need to stay organised. If you are not careful, things can get out of hand and you can end up with a flop on your hands. Using good-quality event planning tools is the best way to avoid this happening. Below, we explain why they are well worth using.…

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