How to Scale and Predict Results in Influencer Marketing

With 11x ROI than other marketing methods, influencer marketing is delivering exceptional results due to highly engaged audiences. Because of this, many brands and marketing agencies are looking forward to ramping up their influencer marketing efforts exponentially.

Influencer marketing results

But scaling influencer marketing efforts can be a real pain, especially when you are dealing with an army of micro-influencers.

Business Insider Intelligence estimates that by 2022, influencer marketing ad spend will reach $15 billion. This projection will push marketing agencies to closely monitor the performance of their influencer marketing campaigns in a bid to ascertain if the money spent was worth the effort.…

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How to Look for the Best Legal Representatives for your Company

Every company requires legal counsel at some point. This is why chief legal officers or CLO are often in the C-suite of large companies. Small and mid-sized businesses need legal counsel, as well. This can help them set up company policies and management of said policies to minimize the potential for lawsuits when disputes arise.

Legal representative for your business

Legal counsel can guide you in crafting enforceable intellectual property agreements, product warranties and non-disclosure forms. However, not all businesses have this counsel on hand when drafting documents, and lawsuits and claims can arise that aren’t in the purview of an HR attorney.

Here are a few tips for finding the best legal representatives for your company.…

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10 Ways to Make Extra Money for Christmas

So we have officially hit the preparation period for the festive season, and it’s only a matter of time before we start hearing the carols from every corner. Of course no one wants to be left behind, and so everyone is running from every corner trying to get some extra dollars. Savings have never done any better, and people have never worked harder.

Making extra money for Christmas

I’m going to assume that since you are reading this article, you also have some big plans. Maybe you want to surprise your family, take your girlfriend on an exotic trip, buy your boyfriend that gift he has always wanted, replace that coffee maker for your mother, buy your father a watch or just give yourself an insane treat this Christmas.…

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How to Value a Small Business for Divorce

One of the most challenging aspects of divorce is the division of assets. Depending on the marriage and the assets accumulated during this time, dividing these fairly between spouses may need to involve professionals, especially when it comes to valuing and dividing a business. With the different approaches to valuation and the aspects of a business that they focus on, the outcome of the valuation may differ substantially from method to method.

Divorcing small business owners

In this article, we will outline and explain these different approaches in valuing a business for the purposes of a divorce.

Separate or Marital Interest

The first step in valuing a business for the purpose of divorce is to determine how the value or interest in the business should be split.…

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Top 3 Reasons Why Your Business Needs Insurance (When Providing Company Cars to Employees)

A business must have company cars to get employees from one place to another. Those places being the office, client’s houses, or if your employee travels a lot for work.

For some businesses, having employees drive many miles a week is necessary, but we forget that driving can be dangerous.

Company car insurance

Even if the person is an experienced driver, accidents still happen because of the weather, other drivers, cyclists, pedestrians, poor road maintenance, or traffic.

All of these variabilities make it essential to have the right auto insurance to protect you and your workers while traveling.

1. Customized Policy Features

If you are worried about getting a quote that will not suit your company’s needs, remember insurers can customize your policy.…

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Security Risk Management For Enhanced Cybersecurity In SMBs

Risk is inherent to all businesses, whether large or small. Unfortunately, there seems to be a greater focus on high-impact criminal activities within large corporations. Since the media focus on large businesses, it is easy to think that your small business is not at risk. However, small to medium-sized businesses (SMBs) are at a higher risk since they do not have the resources to handle data breaches. More importantly, 60% of SMBs go out of business after a cybersecurity breach.

Risk management tips

The 2018 Verizon Data Breach Investigations Report found that 58% of cyberattacks target small to medium-sized enterprises. Ultimately, SMEs or SMBs are more accessible for penetration than large corporations.…

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3 Areas Of SEO Your Business Should Be Giving More Attention To

As a modern entrepreneur, you likely already know how important it is to have a strong online presence and that a big part of this is how well you do with your SEO efforts. However, for those who are running small businesses, it can be very challenging to devote enough time, attention, or money to having a solid SEO strategy with everything that you need to take care of for your business.

Focus on SEO strategy

So if you’ve been letting your SEO efforts slide, here are three areas of SEO that your business should likely be giving more attention to in order to see a larger impact on your bottom line.…

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6 Small Business Tips to Make You More Profitable

Every entrepreneur dreams of their business dominating their niche, but it’s not an easy road. Here are six small business tips to set you up for success.

Modelling agency owner

1. Stick with Your Niche First

Find your niche. It’s one of the first lessons many entrepreneurs learn. Finding a specific niche to target is key to early success in business. However, after that early success, many small business owners decide to branch out and try new things.

It’s not always a bad thing to diversify, but it can be if it means abandoning your niche market too soon. Sometimes it can be a better idea to tweak and be innovative within your niche.…

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Responsible Small Business Funding Approaches

Growing your small business takes more than a great idea and hard work. You will need funding for start-up and operations until your business is self-sustaining. Even then, there will be times when your business needs to purchase equipment or inventory but there isn’t enough cash reserve to make it happen.

Business funding options

There are many funding options available for small business owners, and by knowing the pros and cons of each, you can be more informed about which option to pursue. The type of situation or circumstance you find yourself in may also contribute to which solution is the most secure for your company.…

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3 Major Benefits of SEO for Your eCommerce Business

The number of businesses implementing eCommerce sites and selling their products in the digital space is rapidly growing. If you’re thinking about joining the bandwagon, start off the right foot by implementing SEO best practices.

SEO for eCommerce

The purpose of Search Engine Optimization is to improve your rankings in search engines and drive more organic traffic. In other words, when you appear on Google’s page one, people will come to your website and, very likely, make a purchase.

SEO stats show that search is the primary traffic source for shopping websites:

  • Search engines drive ten times more traffic to shopping sites than social media.
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