7 Marketing Ideas That a Small Business Can Use

If you are like many other small businesses, then chances are that you don’t have a lot of cash to invest in marketing. However, that is okay because there are many ideas that you can easily implement without having to spend your entire budget. By using the ideas below, you’ll be able to make those marketing dollars stretch further than you ever thought you could.

Influencer marketing results

Social Influencer Marketing

When it comes to social influencer marketing, we are normally referring to the type related to social media marketing which utilizes different mentions and endorsements from specific influencers who have achieved a following and that view them as subject-matter experts.…

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Competitive Analysis: 5 Ways to Get and Keep a Leg Up on the Competition

When you own a business, you’re always looking for new ways to get ahead of your competitors. Here are five excellent ways to get ahead and stay ahead.

Get ahead in business competition using competitive analysis

Know Your Customers And Your Competition

An important part of the business industry is knowing your customers, but it’s just as important to know your competition. Use golookup.com to find more details on both of these groups. You can research your current customers and learn more about who they are and what they need. This will help you target other people who are similar to your current clientele. You should also learn more about your competition.…

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5 Common Product Packaging Mistakes – And How to Avoid Them

No one wants their product’s packaging posted online as a joke or horror story. Perhaps the packaging failed, allowing the product to be damaged in transit. The labels might be considered misleading, or the amount of packaging is criticized as wasteful.

Packaging mistakes

However, you can avoid becoming one of these examples of what not to do by educating yourself. Here are five common packaging mistakes and tips on how to avoid them.

Material Waste

Wasted material has become an issue for consumers. They may or may not pay more for products in minimalist packaging, but they’ll respect a brand that minimizes the packaging or uses recycled materials in the packaging.…

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How to Monitor your Brand’s Online Reputation

If you’re a small business owner that posts about your brand online, you need to pay close attention to what audiences are saying in order to gauge your professional reputation. Many entrepreneurs already recognise the corporate importance of the internet, and 88% of small businesses are monitoring their online reputation at least quarterly, according to research by Clutch.

Your brand online reputation

If you’re not already keeping an eye on how people respond to your business, you might wonder how to do this, or even why it’s important. Managing your online reputation is crucial to securing new business, as more people than ever rely on online research before making any purchases—even when shopping.…

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Before You Get A Credit Card, Read This

Credit card is a small piece of rectangular shaped plastic card that gives a person the ability to purchase anything within its credit limit with one swipe. One can pay on time and enjoy the perks and benefits of it or opt to delay your payment and pay more because of the added interest per month.

Credit cards guide

You’ve seen your Mom or Dad way back when you were young that they can buy stuff and items just by giving a small plastic card when they are ready to pay at the counter. It made you wonder how amazing this piece of card is, thinking you’d like to own one someday!…

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How to Determine Pay Raises for Your Employees

There’s no doubt that corporate culture has shifted. Gone are the days when a new college graduate would seek to cement their place in a massive Fortune 500 corporation and stay with that corporation till the end of their career.

Determining employee pay raise

There’s a far greater tendency towards job-hopping than ever before and if businesses aren’t intentional about retaining their employees then they’ll find themselves staring down the barrel of high recruiting costs to backfill leaving employees.

Pay raises are on the of most crucial ways that a business can keep its good talent in the long term.

You don’t want to break the bank to the point where the employee is unprofitable, but you also want to reward him or her for their work and show them that they are valued by the company.…

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Best T-Shirt Printer for New Businesses

The heart of your T-shirt business may be creative and unique designs. But the muscle of your business is going to come from the equipment you use. You will have to invest in a printer that can keep up with your order demands, work reliably and print in good quality so your customers will be satisfied.

T-shirt printing business

There are a lot of direct to garment printers out there but which would be the best ones for your business?

While there are a lot of variables involved and your ideal printer will depend largely on the nature of your business, we have compiled a list specifically for those just getting their business off the ground.…

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7 Ways CBD Can Help Entrepreneurs Regain Focus

CBD has gained a lot of hype for its ability to help those from all walks of life, from the anxious socialite to the sleep-deprived parent. It’s also gained a lot of attention in the entrepreneurial and executive classes.

Discussing business focus

CEOs, business owners, and new entrepreneurs alike are widely sharing the benefits of CBD for a variety of mental and physical health benefits. An important factor is CBD’s ability to boost focus.

As an entrepreneur, you know the value of being able to concentrate, build momentum, and stay honed-in on an important goal. CBD could be what you need to maintain that laser-like focus.…

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Top 6 Areas to Invest Capital that Will Grow Your Business

If you have recently come upon additional capital or funding for your new business – congratulations!

The next step is to make sure that you’re spending the money wisely to take your business to the next level.

Capital spending

You may feel like a kid in a candy store with so many opportunities and every vendor saying that their products or services are the best things since sliced bread. How can you make sure you’re spending the money strategically to maximize growth?

Here are some key areas in which you should focus your efforts and invest your capital:

1. Hire the Essential Roles

Having the right people in your team will allow you access to the essential skills and expertise required to take your business to the next level.…

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5 Keys to Writing a Great Business Plan

A well written business plan can make or break your business. With a good business plan, you will be able to attract investors, know what to expect from your industry, and be aware of the strategies and performance of your competitors.

Business planning

Every business plan has different sections, each of which have their own purpose as follows:

  • Executive summary – Places at the beginning of the plan, this is where you provide an overview of what your business is about.
  • Company description – Here you provide details on your business, your mission and vision, as well as your unique selling proposition (USP).
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