7 Ways a Customer Journey Mapping Exercise Can Redefine Your B2B Marketing Plan Next Year

Customer journey mapping is one of the greatest marketing strategies in recent times and something that will certainly continue in the year ahead. But what is customer journey mapping?

Helpful salesperson enhances customer experience

Customer journey mapping is a process that creates a visual representation of what customers experience through their interactions with your business. What’s more, this process is a story of what happens for your customer, from that first point of contact to a sale or outcome.

And that’s just part of the story…

What You Should Know About Customer Journey Mapping

A customer journey map can help your business see things from the perspective of your customers.…

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4 Signs You’re Ready for an Office Space

Is your home office your advantage, or is it preventing your company’s growth?

Home office space

During the early phases of launching your business, your home office is your advantage. It enables you to run as financially lean as possible. This means you can focus your time and your budget on building the company.

However, you will reach a point where the lack of an actual office space/building may be a problem. You may find that you can’t reach the next level without it and it’s now become a disadvantage.

Here are 4 common signs it could be time to make the move. If you already feel like you’re ready to take the plunge, we invite you to read some helpful information about commercial leases to help you prepare for the big move.…

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Back to Basic: All You Need to Know About Call Center Outsourcing

Outsourcing of call centers occurs when a business hires staff from an external customer service organization and manages its call center from a different location. The customer service company recruits and trains its staff in such a situation to manage all customer contact for the company. Subcontracting call center services like tasks related to sales and customer care allows operators to manage several customer requests, including queries, reservations, refunds, from inbound to outbound, from all shapes and sizes of companies.

Call center outsourcing staff

Inbound call center outsourcing helps to deal with messages from customers seeking help in getting product/service information, returns/refunds, making orders/reservations/bookings, dealing with defective products, and inconsistent service.…

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6 Tips When Getting a Small Business Loan

As an entrepreneur, getting a small business loan can be challenging. However, it doesn’t need to be a nightmare.

Preparing for the loan application process improves your chances of securing a loan. It demonstrates your reliability and capability to pay loans on time.

Small business loan

Here’s what small businesses need to do to speed up the application process. It’ll improve your chances of getting the loan painlessly and effortlessly.

1. Determine Why You Need the Loan

Before you fill out the loan application forms, understand the motivating factors. It’s among the many questions that lenders like Thinking Capital will ask.

In most cases, you’ll seek for financing to:

  • Grow your enterprise
  • Acquire equipment
  • Start your business
  • Manage daily expenses
  • Get a safety cushion

2.

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Market America, Showing That Supporting Everyday People Is How Businesses Should Function

More than ever, people are being given the opportunity to try their hand at entrepreneurship through tools like the ones Market America gives to their UnFranchise Owners all over the United States and throughout the world. UnFranchise Owners say that there is a sense of pride in what they can achieve with this incredible company.

Beauty shop business owner

Market America has given them what they need to stand on their own and deliver what it takes to make their own true income, hours, and stability.

Market America’s business model is not a pyramid scheme

Market America has seen the brunt of many accusations accusing it as a pyramid scheme.…

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4 Things Consumers Want from Their Banks Today

Keeping your money at the bank has for a long time been synonymous with participating in the economy. But increasing changes in technology mean that the services offered by banks can—and must—change. These are four things consumers want from their banks today.

Banking innovation

They Want Their Banks to Help Them

There are a lot of things that may come to mind when you think of what consumers might want from banks. High-yield savings or checking accounts, useful apps and others are definitely things that might come up. But you might not immediately think of this: About 78 percent of consumers would like their banks to give them more informational resources.…

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7 Ways to Know The Best Car Financing Option

If you do your research before you buy your next vehicle, you may be surprised to know how much you can actually learn. Since the information that you find can educate you on what you need to do as well as not to do, you will have a better chance at finding a new vehicle that you love with the financing options that’s best for you.

Car financing tips

So, as you begin to look for your financing, here are 7 ways to know the best car finance option.

1. Finance Option is in Your Best Interest

Though finding the financing for your car may take a little more time than you intend, you should always know when the finance deal that you are getting is good and not bad.…

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5 Top Tips to Keeping Your Small Business in Good Financial Health

5 Top Tips to Keeping Your Small Business in Good Financial Health

There are many motivations as to why we all start-up and sun our own businesses and no matter if it’s a local mom & pop store or the planet’s largest corporation, one thing we all have in common is the desire to make a profit. Even charities and not for profits need to ensure good financial health, as any surplus after running costs can help further their cause.

Managing small business finances

So the way to do this is to monitor your finances and notice any issues and deal with them promptly.

Regularly Do Your Book-Keeping

The first thing any business should do is not neglect regular book-keeping as this is the main tool to enable you to see how you are performing.…

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Cultural Tips for Business Travellers

London is one the world’s top business centres! So, it’s no wonder many venture into England, notably London, for new business prospects or attend business conferences. However, with international business travels come cross-cultural differences: these differences may seem small but can have a great impact on business; hence it is vital to be mindful of these differences and understand important business etiquette.

Businesswoman in a business trip

Here are some tips to avoid potential cultural problems when traveling to England:

Punctuality

British society is very time conscious. Time is considered a highly valuable resource, so lateness is considered extremely impolite. If you’re attending business meetings or conferences, do your utmost to arrive a few minutes early and if for some unforeseen reason you become aware you will be late, inform whoever you should be meeting with.…

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Creating Virtual Spaces to Facilitate Customer Success

Customer success begins with the first touch someone has with your brand. Every interaction reinforces your messaging. Each contact highlights your product in a different way. These are the building blocks of the relationships you have with your audience.

Enabling customer success

Dedicated account and success managers are a fantastic way to ensure your customers receive the care they need, but they are relatively invasive—they involve scheduling and a lot of active work from both sides to translate objectives effectively between customers and providers.

You likely know that you need to reinforce customer success organically and meet your customers where they are. But what if, instead, you focus on placing them where you both need them to be?…

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