Cyberattacks Now Cost Companies $200k on Average

Small businesses frequently find themselves in precarious situations, particularly when it comes to money. A recent survey from G2 showed that almost a quarter of SMEs struggle with “access to capital”, with only 15% declaring themselves “financially stable.”

Cyber attack on small businesses

That goes to show that even the smallest knock to a company’s bottom line can have potentially ruinous consequences, and although small businesses may consider themselves immune from cyberattacks, the reality—and financial toll—of the situation may be far worse than many small business CEOs predict.

The impact of cyberattacks on SMEs

In recent years, financial instability has increasingly come as a result of online attacks.…

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Work Hard, Play Harder: 2020’s Best Corporate Retreat Destinations

Did you know that only 20% of businesses actually use a corporate retreat benefit? And while you may be a part of this percentage, you must admit, it takes a lot to plan a corporate retreat.

Corporate retreat destinations

Let’s take choosing a location for example. With all the options there are out in the market, how do you know which destination is perfect for your team?

Searching for the perfect locale for your next corporate retreat? Here’s our list of 2020’s best corporate retreat destinations.

1. Cruise to the Bahamas

Let’s face it. There’s nothing like a beautiful Bahamas Cruise. So why not take a corporate recharge in one of the most beautiful islands in the world?…

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5 Tips for LinkedIn Sales Navigator Advanced Search

LinkedIn Sales Navigator offers something really useful called Advanced Search. It lets you find hundreds of relevant leads in minutes.

LinkedIn Sales Navigator

For salespeople, it has completely changed the game in their favor.

So if you’re wondering how to get the most out of this feature, we’ll go through the top tips below.

But first, a quick introduction…

What Is LinkedIn Sales Navigator Advanced Search?

LinkedIn Sales Navigator is a tool that helps you generate leads you can contact directly. In just minutes, you can have hundreds of LinkedIn profiles (and their emails) that match your target audience.

Sales Navigator has other features besides Advanced Search, but it’s the feature that really stands out.…

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Things to Keep in Mind When Taking Equipment Loan

Every business wants to equip the most cutting edge technology for operations. This technology gives them a unique space in their industry. Not only customers but competitors of that business also praise them because of the technology they use. Also, the latest technology helps the company have low production costs and low overhead costs, and hence they can sell at a much cheaper price then their competitors.

Using loan to purchase equipment

So do you want to equip your business with the latest machinery and equipment? I know you want to, but you have a constraint, right? “MONEY.”

Which business does want to have all the latest equipment?…

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SMB Success: 5 Must-Know Tips for Small Business Owners

Regardless of how long you’ve been a small business owner, there’s always room for improvement.

That may seem obvious, but it’s worth keeping in mind. None of us are born with a business playbook burned into our brains. In many situations, you’ll have to make an educated guess based on the data you have at your disposal.

Small business owners managing business

Now, your ability to make those guesses will improve with experience. That said, there are a few things that can help you get there faster. Here are 5 tips for small business owners you should know about.…

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Key Elements of a Successful Modern Marketing Strategy

Whether you’re a member of the marketing team in a big corporate company or a small business owner who has just started out, you need a solid marketing plan and apt strategies to promote your content. Even if your product or services are top-notch, you won’t be able to gather customers if they are completely unaware of it. You need to put your brand out there, where potential customers notice your product and are intrigued to buy it, leading to more sales and revenue generation.

Modern marketing strategy

In today’s digitally-driven world, every other entrepreneur is aware of the term ‘marketing strategy’ but fails to recognize one that has the key elements to make the campaign successful.…

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5 Ways Businesses Can Go Greener in 2020

According to recent research into the consumer habits of 5,000 respondents across Europe, sustainability is a top priority for the vast majority of shoppers. When asked about the importance of different sustainability attributes, such as organic production and recyclable packaging, only nine per cent said none of the issues was important to them.

Green business

“Greening” a business is not only beneficial to the environment, but it can also help companies to attract and retain customers, meaning a healthier bottom line. Furthermore, increasing energy efficiency can reduce costs and ensure compliance with regulations and legislation relating to environmental business practice. Establishing a sustainability policy and implementing ethical practices will also boost employee morale and enhance the company brand.…

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Why Manchester Is a Great City for Buy to Let Investments

With the ongoing uncertainly around Brexit that has engulfed the United Kingdom over the past several years, it would be no surprise for investors to be put off investing in property. However, despite the uncertainly, international investors are still showing keen interest in investing in UK property.

Manchester City Centre skyline

Moving forward, investment opportunities in the country could potentially soar depending on the impact of Brexit. The growth of cities outside London, such as Manchester, is providing investors with more options than ever before.

TK Property Group have provided us with a summary of some of the best benefits for why investing in buy to let property in Manchester is quickly becoming one of the best destinations for worthwhile investments.…

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How to Address Cybersecurity Challenges Using the NIST Framework

People are doing a lot of prognosticating about what will happen in 2020, but one thing is certain: Cyberattacks will get worse.

Cybersecurity using NIST framework

For small businesses, this is cause for alarm. Lacking the time, IT expertise, and deep pockets of major companies, the small businesses that make up the foundation of the economy are sitting ducks — especially considering that 43% of all cyberattacks target small businesses specifically.

In order to help small and midsize businesses get ahead of this issue, Congress passed the Small Business Cybersecurity Act in 2018. In essence, the act required the National Institute of Standards and Technology (NIST) to make small business cybersecurity a bigger priority, offering free and accessible resources appropriate for companies of all sizes.…

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Why (And How) Team Communication Leads to Improved Customer Experience

There’s more to attracting and retaining customers than just having great products and a stand-out brand. Customer experience plays an important role in whether consumers decide to make a purchase or come back to your business again. In fact, American Express reports that 17 percent of Americans will spend more money because of a positive customer experience, but more than half of shoppers have scrapped a planned purchase as a result of subpar service.

Team communication

The easiest way to improve your customer experience is to focus on your team communication—both in how employees interact with your customers, but also in how they communicate with themselves and between departments.…

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