What are the Top 3 Biggest Risks to Starting a Jewelry Business?

Jewelry store owners conduct a risk analysis to find all risks that could affect the business. The findings show the business owner the best ways to protect the company and its inventory.

Jewelry shop display

Entrepreneurs who want to start a jewelry business should review these top three biggest risks of starting a jewelry business.

1. Theft and Burglary

Theft and burglary are the greatest risks for jewelry store owners. The risks include break-ins where the inventory is stolen while the store is closed. Theft of items from the display cases are another concern and require the workers to pay close attention to customers.…

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3 Ways to Smooth the Friction Between Sales and Marketing

Of all the departments within a small business, perhaps no two have a more dysfunctional relationship than sales and marketing. Different surveys reveal different reasons for this, but the most common culprit is poor communication. The sales team might believe marketing should provide better leads, while marketing might think sales should do a better job closing the leads it does generate.

Fostering sales and marketing department relationship

To the customer, however, sales and marketing are one and the same. Breaking down the departmental silos that often separate these teams is the first step to improving communication and aligning goals. As a result, sales will better understand how to appeal to leads, and marketing will understand what’s needed to convert those leads into customers further down the sales funnel.…

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3 Tips for Creating More Engaging Content

With the sheer volume of content that’s being added to the Internet on a daily basis, you’ve really got to impress if you want people to pick your content assets out of the crowd. But for many businesses, creating engaging content isn’t something that comes easy. Luckily, with a few tweaks and changes, you can adjust the content you’re already creating to make it appeal to more people on a deeper level.

Creating engaging content

To show you how this can be done, here are three tips for creating more engaging content.

Include More Visuals

When most people think about content creation, their mind first jumps to written content.…

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4 Tips for Hiring a Video Production Team for Your Next Corporate Video

Corporate videos are a great way to onboard new employees, introduce your brand at events, or attract new clients. Some can be informational in nature, or for training purposes. In all cases, corporate videos have to be compelling enough for your audience to actually follow them, but they have to be well made as well if you want them to accomplish their purpose. And this all starts with the right video production team.

Corporate video production

Here are a few tips for finding the perfect team for your project.

Don’t Fall for the Demo Reel

While demo reels can give you a general idea of what a video production team can do, they don’t show the full picture, no pun intended.…

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An Influencer Marketing Campaign Checklist: 5 Things You Should Know

Collaborating with influencers is a great way to promote your brand and reach out to your target audience. This is perhaps the reason why a lot of marketers have jumped onto the influencer marketing bandwagon.

Influencer

A study shows that 9 out of 10 marketers plan to maintain or increase their influencer marketing budgets.

So, who’s using influencer marketing?

Several brands, large and small, across the world are leveraging this method of marketing to promote themselves. However, there is a common misconception that influencer marketing is only meant for big brands.

Does that mean that small businesses can also leverage influencer marketing?…

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Five Reasons Why Having an Ecommerce Chatbot Can Be a Huge Benefit

More and more websites are making use of an ecommerce chatbot. This is because it offers a number of benefits to make a business more interactive with their client base without having to employ an extra person to do so.

Ecommerce chatbot

Here are five reasons why an ecommerce chatbot is a must-have.

1. A More Personalized Experience

Using chatbots means being able to collect data on your visitors that can be used in a litany of situations. This can result in a far more personalized experience that is set to their needs, preferences, and prior enquiries.

Chatbots can also notify customers when items they are interested in are back in stock or suggest alternate products based on their preferences.…

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Before Your Business Trip to The US: Things to Consider

Are you planning a business trip to the US? If so, there are some things to consider that will make your business trip an enjoyable one.

Businessman on a business trip to the USA

You don’t have to limit yourself to meetings and deals when you are on any business trip because a business trip should be a good way to move around the world, meet new people and see all the beautiful things that are distributed across the world.

Turn your Trip into Vacation

Although you may not have several options when it comes to exploring different places that you have gone to close deals on businesses because your destination will determine where you will be exploring.…

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How Artificial Intelligence Is Advancing The Procurement Process

Artificial intelligence is a sophisticated technology distinguished by its unique ability to adapt behavior based on data specific to the system in which its operating. By introducing AI into procurement practices, organizations can streamline more complex processes that would otherwise require manual efforts. Not only will this ultimately reduce the risk of human error but will help to drive operational efficiency as well.

AI in procurement

While AI can be identified as any software consisting of smart algorithms, there exist a variety of subsets underneath the broader definition. From Machine Learning (ML) to Natural Language Processing (NLP), all present a capacity to adapt behaviors based on distinct data-powered algorithms designed to imitate human intelligence.…

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What Are The Advantages & Disadvantages Of Using Reseller Hosting?

What is Reseller Hosting?

Reseller web hosting

Reseller hosting is when an individual or organization rents or purchases bandwidth and disk space from a web hosting service provider and then sells it to a third party. Depending on the type of reseller plan you choose it’s possible to have between 10 and 250 separate cPanel accounts.

cPanel is a control panel that makes it possible to manage domains, publish websites, organize web files, create email accounts and more. This type of hosting is mostly meant for web developers and designers with a customer base. Reseller hosting allows developers and designers to provide additional web hosting services to their customers.…

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Simple Basics For Small Business Startups

2020 Proofing Your Small Business

Startup management

There is a vast amount of people who are realizing that branching out on their own in a business venture is well worth leaving behind being the backbone for someone else’s gain. Working for yourself is definitely not easy and the hours are well beyond the normal nine to five grind of being someone else’s employee. However, for a lot of new business startups, it’s worth the risk.

With so many people joining the new business sector, how do you keep your own investments from tanking? It’s a super frequent question that every small business owner asks in the beginning and answers aren’t as hard to acquire as you would think.…

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