An Influencer Marketing Campaign Checklist: 5 Things You Should Know

Collaborating with influencers is a great way to promote your brand and reach out to your target audience. This is perhaps the reason why a lot of marketers have jumped onto the influencer marketing bandwagon.

Influencer

A study shows that 9 out of 10 marketers plan to maintain or increase their influencer marketing budgets.

So, who’s using influencer marketing?

Several brands, large and small, across the world are leveraging this method of marketing to promote themselves. However, there is a common misconception that influencer marketing is only meant for big brands.

Does that mean that small businesses can also leverage influencer marketing?…

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Five Reasons Why Having an Ecommerce Chatbot Can Be a Huge Benefit

More and more websites are making use of an ecommerce chatbot. This is because it offers a number of benefits to make a business more interactive with their client base without having to employ an extra person to do so.

Ecommerce chatbot

Here are five reasons why an ecommerce chatbot is a must-have.

1. A More Personalized Experience

Using chatbots means being able to collect data on your visitors that can be used in a litany of situations. This can result in a far more personalized experience that is set to their needs, preferences, and prior enquiries.

Chatbots can also notify customers when items they are interested in are back in stock or suggest alternate products based on their preferences.…

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Before Your Business Trip to The US: Things to Consider

Are you planning a business trip to the US? If so, there are some things to consider that will make your business trip an enjoyable one.

Businessman on a business trip to the USA

You don’t have to limit yourself to meetings and deals when you are on any business trip because a business trip should be a good way to move around the world, meet new people and see all the beautiful things that are distributed across the world.

Turn your Trip into Vacation

Although you may not have several options when it comes to exploring different places that you have gone to close deals on businesses because your destination will determine where you will be exploring.…

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How Artificial Intelligence Is Advancing The Procurement Process

Artificial intelligence is a sophisticated technology distinguished by its unique ability to adapt behavior based on data specific to the system in which its operating. By introducing AI into procurement practices, organizations can streamline more complex processes that would otherwise require manual efforts. Not only will this ultimately reduce the risk of human error but will help to drive operational efficiency as well.

AI in procurement

While AI can be identified as any software consisting of smart algorithms, there exist a variety of subsets underneath the broader definition. From Machine Learning (ML) to Natural Language Processing (NLP), all present a capacity to adapt behaviors based on distinct data-powered algorithms designed to imitate human intelligence.…

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What Are The Advantages & Disadvantages Of Using Reseller Hosting?

What is Reseller Hosting?

Reseller web hosting

Reseller hosting is when an individual or organization rents or purchases bandwidth and disk space from a web hosting service provider and then sells it to a third party. Depending on the type of reseller plan you choose it’s possible to have between 10 and 250 separate cPanel accounts.

cPanel is a control panel that makes it possible to manage domains, publish websites, organize web files, create email accounts and more. This type of hosting is mostly meant for web developers and designers with a customer base. Reseller hosting allows developers and designers to provide additional web hosting services to their customers.…

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Simple Basics For Small Business Startups

2020 Proofing Your Small Business

Startup management

There is a vast amount of people who are realizing that branching out on their own in a business venture is well worth leaving behind being the backbone for someone else’s gain. Working for yourself is definitely not easy and the hours are well beyond the normal nine to five grind of being someone else’s employee. However, for a lot of new business startups, it’s worth the risk.

With so many people joining the new business sector, how do you keep your own investments from tanking? It’s a super frequent question that every small business owner asks in the beginning and answers aren’t as hard to acquire as you would think.…

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5 Reasons Why More & More Millennials Are Using Web Push Notification

The prominence of push notification is not just only a proof of its effective working. The success of many businesses through it speaks itself a lot. Whether it is about an android application growing its user base or great conversions of a website.

Web push notification

To tell you why businesses have adopted push notification as a major marketing strategy in their campaigns, we’ve come up with the following reasons.

Here you go,

To gain new users

Many businesses use different marketing software to create a loyal customer base. You might be asking your customer to register himself on your website to do it for a long time.…

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Gender Equity and the Workplace: Has Anything Changed?

There’s no question that women gained ground in workplace equity in the last 40 years. More women work in management and executive positions now than ever. Still, gender equity is elusive. But, the labor statistics for the last half of 2019 tell a surprising story. Here’s what they show.

Successful businesswoman

Women Move In

No matter what the sector, whether it’s the military, government, business or academia, women traditionally had and still have a difficult time reaching upper-level management positions. But, when women manage to break the barriers, such as financial professional Daniella Rand, featured in this ValueWalk article, they excel.

The fact that women have broken through the barriers and do so in higher numbers serves as an inspiration to younger women entering male-dominated fields.…

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How to Start and Grow Your Clothing Business

Competition in the fashion industry often turns into a contest of survival of the fittest, so starting a fashion business can be really challenging.

However, if you know where to start and what it takes, being successful in this billion-dollar industry is possible.

Clothing business apps

Image: apparelmagic.com

Here are 5 basic tips that can help you set a solid basis for your clothing brand.

1. Choose a Niche

Choosing a niche is very important when you’re starting a clothing business. Ask yourself: are you going to produce and sell only one item or are you going to establish a style that you’ll apply to an entire clothing line?…

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Digital Marketing Tips For Your Business

Marketing is a necessary element of business, and the methods of marketing shift like the sands of the shore. It’s important to keep up with current marketing efforts in business, so you’re not left wondering what happened.

Digital marketing for business growth

Today, digital marketing is arguably the most important form of marketing for any business. The internet is a world within our world, and it’s an instant way to reach large masses of consumers with relatively low expense.

If your business is new to digital marketing, welcome aboard. Take a moment to read through a brief look at some foundational tips for your business as it steps into the art of digital marketing.…

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