Let us remember the pre-COVID world, digitalization was growing, businesses were all geared-up for 2020 and were ready with their highly-invested digital marketing ships to sail through the high tides. Seems quite an old story now!
COVID-19 has hit businesses differently, many businesses have slashed their paid marketing investments, and search ads lost 7% of all impressions between Jan to March. The same effect was witnessed across other paid marketing channels.
But, thankfully SEO didn’t feel that steep bump, instead some businesses increased their efforts in SEO and were able to feel a growth in some specific search queries.
So, this article discusses:
- Why COVID-19 is the best time to invest in professional SEO services?