10 Tips to Craft Rockstar Email Marketing Content

If you’ve been trying to tap into successful email marketing for some time without the desired results, it could be down to a number of factors. Nailing email marketing techniques require the backing of science and is often considered an art. One of the most important parts of hitting that sweet spot is crafting excellent content.

Email marketing content strategy

Fortunately, we’re here to help you with our top 10 tips to improve your email marketing with great copy.

1. Reel them in with an engaging subject

One of the first places to begin when attempting to improve your email marketing effectiveness is to start at the subject.…

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6 Tips For Setting Up A Successful Shopify Store

The coronavirus pandemic has created a surge in online retailing. If you have ever thought about starting an online business, then there has never been a better time to enter the market. And, with resources like Shopify available to guide you through the process of opening your first online store, you will have all the tools you need to be successful.

Shopify store setup

However, there is still a learning curve when it comes to using Shopify for your online store. Getting through some of the technical and administrative aspects of the process can be challenging, so it helps to have some background on how to sell on Shopify before you start.…

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Your Guide To Content as a Service

Content management systems like WordPress and Drupal are widely used to quickly create websites. They take practically all the fuss out of running a website. The content as a service CAAS framework is similar to that used by content management systems, though it’s essentially a step beyond that.

Business team using CaaS solutions

Simply put by Contentful, its a “way to label content infrastructure in a familiar X-as-a-service kind of way.” Rather than just hosting website content, content as a service works with all devices and platforms, making content easier to share through multiple avenues.

What Is Content as a Service?

Many businesses, municipalities, and organizations store valuable information on secure offsite servers in the form of cloud-based storage, meaning they have access to their intellectual property from practically any device connected to the Internet.…

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3 Best Brokers for Options Trading

For the better part of the last century, the stock market has formed the basis for investment portfolios nearly everywhere. While the market has had its share of ups and downs over the years, individual investors have by and large fared quite well when implementing a focused strategy.

Option trading platforms

You might be looking at options trading as a way to further enhance your own portfolio. To do this, you will want a broker that can work with your investment strategy and be available to execute trades on your time. You will find that the following four brokers are going to serve you well.…

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How to Choose a Used Reefer Trailer

Many manufacturers and shipping companies that produce or haul perishable goods have a real need for quality equipment in hauling their products to market. This means that refrigerated containers, also known in the transportation industry as reefer trailers, are a “must have” for many.

Reefer trailer

photo credit: YouTube

Reefer trailers are ideal for shipping any sort of product or material that needs to be refrigerated for long periods like produce and frozen foods. And while many manufacturers and shippers will lease equipment as opposed to buying a new reefer, there are many who have a recurring need and will want to purchase their own container to have as rolling company stock.…

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How Does AutoZone Store Pick Up Work

When you want to buy an auto part, you likely find yourself choosing between the convenience of ordering online but waiting for delivery and the speed of going to the store.

AutoZone

photo credit: AutoZone / Facebook

Fortunately, AutoZone is offering a compromise. You can order your part online and pick it up at the store. They even offer curbside pickup for auto parts, so you can avoid even going inside.

How To Order Store Pickup

When you go online to AutoZone’s website, you can select your nearby store using the locator. Doing this first will give you accurate information about the store’s inventory levels while you shop.…

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Green Gigs: How Sustainability Careers have Evolved Over Time

Sustainability certainly isn’t a new concept, but the concerns driving it have become mainstream issues over the last few years, there have never been so many individuals committed to the cause. As well as making more environmentally friendly choices in their personal lives, the employees of many businesses have decided to make sustainability the focus of their professional lives as well.

Green business

And between the mindset, working environments and the roles themselves, our working lives are significantly different from that of previous generations, especially for those who take sustainability seriously. Now that the wider world is understanding how necessary it is to take care of the environment, careers in sustainability have evolved a great deal over time.…

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Planning to Start a Small Online Business? Here’s What You Need to Prepare

Starting a personal business is one of the most common dreams for many people nowadays. Thanks to the internet and the increased popularity of remote working, many are now able to turn this dream into a reality.

Starting a small online business

The perks of being your own boss and calling the shots make all the hard work you will have to put in to set up your business totally worth it. You no longer have to worry about sticking to someone else’s schedule, which means that you can finally have the chance to enjoy what you are doing.

If the idea seems appealing to you, but you need some help to get started, you have come to the right place.…

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What Are the Benefits of Passive Income?

Passive income is income that isn’t directly based on the amount of time or work you put into it. For example, if you publish an ebook, and you can sell that one book a million times over the next five years, that is a passive income because you aren’t continuing to work.

Building passive income business

Another great way to embrace nearly effortless income is to buy passive real estate investments and hire a management company to run the day-to-day operations of the property. From there, the money you make on the property becomes a steady stream of passive income that you don’t have to spend valuable time every day grueling over.…

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How to Use Instagram Analytics Effectively to Measure Performance

You can measure your Instagram page’s success with likes and comments if you manage it for yourself. But to the owners of business accounts, it is unforgivable to use the same methods. It is necessary to publish and track the dynamics. If you buy Instagram followers (you can check out HowSociable), you need to know which post caused a resonance, and after which one Instagram user got more active.

Measuring social media post performance with Instagram analytics

There can be no successful social media marketing strategy without proper analytics. It helps you understand how successful your campaign is, measures performance, provides a lot of useful information and answers important questions.…

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