How Should Brands Market During The Time Of COVID-19

In unprecedented times of coronavirus pandemic, it’s hard to see the light at the end of the tunnel. COVID-19 has caused global markets to crash, businesses to be deeply affected, and economic growth to be on a halt.

Grocery shopping during the pandemic

The virus is testing us all — be it entrepreneurs, health workers, world leaders, etc. And when it comes to digital marketing, marketers need to be careful. They must focus on long term brand building, protecting their employees, and honoring what they stand for.

In this blog, we will talk about what brands, marketers can/ should do to serve and grow their customer base, mitigate the risk, and provide well to the people.…

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How Refurbishing your Retail Space Could Boost Sales

High street retail remains on top in the UK, with the country’s 300,000 outlets competing with many more online shops to take around 80% of annual sales. Running a physical retail store is no easy undertaking, however, and whilst you can easily update a website by adjusting a few lines of code it is nowhere near as simple to keep up with shop maintenance.

Refurbished wine racks display

With the coronavirus pandemic leaving businesses scrambling to put social distancing measures in place, shopkeepers are finding that now more than ever their premises could do with an update. For shops though, maintenance doesn’t just mean keeping the place in good working order.…

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Trusted Strategies To Get Back Into Great Shape After Lockdown

Getting back in shape after the prolonged period of lockdown is honestly the most daunting task. You’ve probably added a few bounds, lost track of your workout, and the progress you made previously is not visible. It’s frustrating!

Despite the bleak situation, all is not lost. As governments lift the lockdowns, you can start all over again and get back in shape. But it won’t be magic; you must put in the work.

Exercising at home

To help you get started, here are proven strategies that you can integrate into your workout to shade that fat, get in perfect shape, and improve your overall health.…

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Understanding the World of Online Business and How to Conquer It

The digitized age has offered all of us the opportunity to become our own bosses and become financially independent. Online business is vast, and there are many ways you can stake your claim and conquer it.

Online business success

Deciding to take a step toward becoming your own boss and managing your online business is something you will not regret, and you will likely reap the rewards of it for the rest of your life. The world of online business can be unsteady sometimes, and you must remain dedicated and persevering through any hardship. There will be times you want to give up, as with anything, but keep going and keep your head above water.…

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5 SEO Mistakes You Are Making

SEO, or search engine optimisation, is an integral part of any business’s marketing strategy. It allows you to appear higher in search engine rankings, and therefore be seen by more potential clients or customers.

Common SEO mistakes

That said, it can sometimes feel pretty daunting, so here are five common SEO mistakes that you might be making right now, and how to fix them.

You’ve been keyword-stuffing your content

Keywords are incredibly important for appearing in search results, but it’s crucial that your content still flows and isn’t just awkwardly stuffed with chunks of text full of keywords that you hope to rank for.…

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Save Your Business From Financial Crisis With These 7 Tricks

Whether you’re a budding entrepreneur or the mastermind behind a renowned franchise, all companies run the risk of failure, whether it’s due to the economic downturn or a shift in the market.

Business people surviving financial crisis

From successfully managing cash flow to applying for an emergency loan, we’ve rounded up 7 ways you can save your business from a financial crisis.

1. Take an objective look at your business model

First things first: step back and take an objective look at your business to identify the underlying issues at play.

A simple SWOT analysis will help to underline your company’s strengths, weaknesses, opportunities and threats.…

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How To Put Together An Effective FAQ Page

The FAQ page on your website is one of the most important pages and is frequently visited by customers and users interested in your product or service. This is because it provides answers to some of the questions that most users can have.

FAQ tips

What that means is that your FAQ page needs to be well-drafted by learning some FAQ best practices, and you also need to know how to make the page more effective for both the business and the customers. This guide gives you a few tips you can use to put together an effective FAQ page.

Why do you need an FAQ page?

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3 Ways to Make the Conversion Back to the Workspace Easier

Your employees may feel a range of emotions as the office reopens for business. Excited to see friends again, of course, but also nervous about new expectations and cautious amid new surroundings. Were those plexiglass barriers always there?

New normal workplace

The comfort and safety of workers is paramount as you return to an office setting, and you as a small business leader can take plenty of precautionary measures to alleviate many of the worries people have about clustering together again. Some will likely be changes to your physical space, such as designated traffic lanes and occupancy limits. Others will represent evolutions in your policies and best practices.…

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5 Ecommerce Trends that Every Entrepreneur Needs to Know

As an entrepreneur who is managing an online shop, you know that Ecommerce is always changing. It can be quite challenging to keep up with every trend that appears on the internet. But here are 5 trends that you shouldn’t ignore!

Boosting eCommerce sales

Sometimes it feels like online selling trends are changing faster than you are able to adapt them into your business. While you read about one trend, you might find out it is already gone. But as some of them are here to stay, you should make sure that you implement them to keep up with your competitors.

Personalize the Customer Experience

One of the big downsides of online shopping is the personal aspect and the lack of face-to-face interaction.…

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Large Outdoor Signs Vs. Smaller Indoor Signs

An outdoor sign serves as the face of the company. These are usually placed directly at the place of business as the first introduction into who you are and what you have to offer.

Retail store sale sign

The message needs to make a powerful statement in very few words and images serving as an invitation to the potential customer to come in and find out more, which is where the interior signs take over.

Proper placement for the large custom vinyl banners is within the store’s front window, with lights to be a focal point day and night. Using a spotlight is a great idea to ensure that the display is seen even when other businesses have gone dark.…

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