4 Ways Small Businesses Can Benefit From Email Marketing

Email marketing is the secret weapon that small businesses need to succeed.

Cafe owners doing email marketing

photo credit: Ketut Subiyanto / Pexels

When you’re running a small business, everything you do has a direct influence on your bottom line. That’s why it’s important that you spend your time wisely and where it can make the biggest impact.

If you’re looking for ways to prioritize how and when you should communicate with your customer — look no further than email marketing.

Email is a great way to reach your customers. Not only is it cost-effective, but many customers want to hear from the companies they love through email.…

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How to Start a Business Out of Thin Air

Beginning your own business venture is as equally exciting as it is daunting. Entrepreneurs come in all shapes and sizes, with some people simply wanting to add a new and interesting kitchen utensil to the list of culinary essentials dwelling in our cupboards, and other people, such as a certain Elon Musk, looking to literally launch a car he built into space as practice before following up with countless satellites with the aim of delivering planet-wide internet access from space.

Elon Musk pop art

photo credit: Pinterest

Some people just like to get up early in the morning and change the world.

…

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Master the Art of Financial Planning With These 8 Tips

The importance of financial planning cannot be overemphasized. It is a continuous process aimed at enabling people to make sound financial decisions.

Financial planning

The consequences of not planning your finances are dire. That’s why it is important to ensure that you have a financial plan in place – if you want to attain financial freedom.

The good news is that there are many companies and individuals who offer financial planning services.

If you’re residing in Melbourne, Australia, a good starting point is by looking for Melbourne financial advisor North East Wealth. Although you can do it by yourself, working with a professional almost guarantees the success of your plan.…

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Important Considerations for Business Succession Planning

As a business owner, your career relies on thinking three steps ahead. In the interest of proactive planning, you’ll want to prepare a business succession plan for your eventual retirement or in the case of any unforeseen, life-threatening accidents.

Business succession planning

While some business owners dread even the thought of handing their life’s work off to the second-in-command, it’s your sole responsibility to plan for what happens to your company when you’re no longer the presiding owner. Corporations are the only business entities that are exempt from formulating a business succession plan, as stockholders are technically granted ownership.

It’s a good practice to start planning early for unexpected shifts in leadership or early retirement.…

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Major Digital Marketing Trends to Look Out for in 2020

Back in the day, the only thing businesses had to really worry about was their product, their customers, and their nearby competitors. That’s all changed thanks to technology, the internet, and the global economy. Now, it’s very possible for brands with humble beginnings to dream of global reach and customer bases.

Digital marketing trends

The primary way to achieve that kind of goal, is to take advantage of the latest trends and innovations in the world of digital marketing. As it is now easier to share and gather information than ever before, it is also easier to generate massive product awareness and engagement.

That’s not to say, however, that it’s easy to do that.…

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Steps To Follow In Applying For Instant Online Loans

If you find yourself in a financial quagmire, an instant loan might be your safest bet. Most instant loans are merely payday loans, which come with a set of eligibility requirements, just like other ordinary loans. Furthermore, even after their approval, payment isn’t always guaranteed since their acquisition requires meticulous attention to detail, specifically if you’re applying for online loans in Canada.

Online loans application

To improve your chances of securing online payday loans, you have to take the necessary steps, such as clearing your outstanding debts and gathering relevant documentation.…

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How to Outrank Your Search Competitors

The advancements in modern technology paved the way for any information to be readily accessible and available through online channels. As a result, more and more individuals and businesses strive to establish a strong online presence through their websites. Along with this emerged a market that proves to be quite challenging to infiltrate because of the number of competitors that you can find in various niches.

Digital marketing for boosting search ranking

If you are wondering how you will be able to outrank your search competitors, below are some effective tips that can definitely be of help.

Optimize Your Page for Keywords

One of the means to ensure that you emerge on the top spot in search engine results is by optimizing your page for keywords.…

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How to Keep Your Restaurant Running at the Highest Standard

The restaurant business has been in existence for centuries. It is easy to understand why- nobody wants to run on an empty stomach. However, for restaurant owners, this space is more than just a place where people come to fill their bellies.

High-end restaurant

While cooking and serving food may look simple to an outsider, running a restaurant is more complicated. Just like any other business, running a restaurant requires skills, artistry, and expertise. Below, we discuss tips that will help you keep your restaurant running at the highest standards.

With this information, you will be able to run your restaurant seamlessly, have happy staff members, and serve satisfied customers.…

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How to Choose the Right Forex Broker so You Don’t Get Scammed

Statistics indicate that the Forex market is trading more than $1 trillion per day. Add to this all currency options and futures contracts, and the amounts could be another couple of trillions traded on any given day.

Forex trading

The International Exchange Committee of the Bank for International Settlements, in one of its latest reports, indicated that it is feasible that the overall amount of Forex-related transactions was around $3.0 trillion. With this amount of capital floating, Forex scams can only increase with the fascination of earning fortunes in limited amounts of time.

Many of the old prevalent frauds have decreased, forced to serious enforcement measures by various regulatory bodies and quality brokers such as the ratings of the FXPro broker to set an example.…

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A Guide to Understand BBA in Information Systems

A bachelor’s course in Information Systems like BBA is an excellent amalgamation of the domains of IT and business. Management of Information Systems or popularly known as MIS involves coordinating with IT professionals to ensure that the technological needs of a business are constantly met and there are financial investments into newer technologies which could increase the company revenue.

MIS students at a college

The information systems industry is one of the most progressing domains and presents multiple career opportunities. Read on for a better understanding of what a course in this subject can involve, the benefits of pursuing such a course and the career prospects of the course.…

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